Tag Archives: esp

Building Your Sending Reputation on a New ESP

building-your-sending-reputation-on-a-new-esp

Building a strong sending reputation is all about building trust. Once you build a good reputation, you have to work to maintain it. Sometimes you have to build your reputation from scratch. Or you may have built a strong reputation with an ESP, but now you need to transition to a new provider or sending platform. When you switch ESPs, your reputation doesn't magically carry

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5 Types of Email Service Platforms (ESP) for you to consider

5-types-of-email-service-platforms-(esp)-for-you-to-consider

Are you considering a new Email Service Platform (ESP)? The martech landscape has quickly become complex and even contradictory at times, and shopping for best-fit technology can inevitably become a long and often daunting process. In this infographic we have classified the 5 types of ESPs for you to consider based on the kinds of […] The post 5 Types of Email Service Platforms (ESP)…

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5 tips to evaluate a new Email Service Provider (ESP)

5-tips-to-evaluate-a-new-email-service-provider-(esp)

Having the right Email Service Provider (ESP) that meets your needs is crucial for running an efficient and effective operation. It also can be the source of your martech headaches.  The right platform makes it easy for you to build and manage campaigns, track performance and analyze results, and incorporate data at every step. The […] The post 5 tips to evaluate a new Email…

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5 Tips for Making Your Migration to a New MAP or ESP as Painless as Possible

5-tips-for-making-your-migration-to-a-new-map-or-esp-as-painless-as-possible

You’ve done your research, vetted the solutions, decided on your vendor of choice and signed the contract. Now you have a new marketing automation platform (MAP) or email service provider (ESP) at your disposal. But here comes the difficult part: migrating to your new platform. Not to scare you, but anyone who’s gone through this once thinks twice before changing vendors. It takes time, effort, and…

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5 Tips for Making Your Migration to a New MAP or ESP as Painless as Possible

5-tips-for-making-your-migration-to-a-new-map-or-esp-as-painless-as-possible

You’ve done your research, vetted the solutions, decided on your vendor of choice and signed the contract. Now you have a new marketing automation platform (MAP) or email service provider (ESP) at your disposal. But here comes the difficult part: migrating to your new platform. Not to scare you, but anyone who’s gone through this once thinks twice before changing vendors. It takes time, effort, and…

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5 Tips for Making Your Migration to a New MAP or ESP as Painless as Possible

5-tips-for-making-your-migration-to-a-new-map-or-esp-as-painless-as-possible

You’ve done your research, vetted the solutions, decided on your vendor of choice and signed the contract. Now you have a new marketing automation platform (MAP) or email service provider (ESP) at your disposal. But here comes the difficult part: migrating to your new platform. Not to scare you, but anyone who’s gone through this once thinks twice before changing vendors. It takes time, effort, and…

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There’s something about bounces

there’s-something-about-bounces

I’ve shared a version of this image repeatedly. I think it was only my Facebook friends that got the stick figure screaming in frustration, though. The reality is bounce handling is one of the most frustrating pieces of email delivery. Not only that, many people in the email space treat it as a simple process. It’s really not as simple as we’d like it to…

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ESP being phished is a Black Friday cataclysm

esp-being-phished-is-a-black-friday-cataclysm

There is currently a phishing attack against a major ESP. The mail came through what I presume was a compromised account hosted at one of the providers. It’s just as possible this was a domain set up for the sole purpose of phishing, though. The underlying attack is pretty good. They took the ESP compliance notification email and changed a couple of the links to…

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