Tag Archives: Events

June 30 – 6 Ways Customer Lifetime Value Can Drive Email Marketing Strategy

june-30-–-6-ways-customer-lifetime-value-can-drive-email-marketing-strategy

Join us for an informal discussion of “6 Ways Customer Lifetime Value Can Drive Email Marketing Strategy“. Bring your thoughts and your questions on the blog post, this isn’t a formal webinar, it’s an interactive discussion. Your discussion leaders: Jenna Devinney, Webbula Emma Warrillow, Trendline Interactive, Author of the post Tammi Miller, Trendline Interactive, Author […] The post June 30 – 6 Ways Customer Lifetime…

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CMAmartech – June 2, 2021

cmamartech-–-june-2,-2021

Harnessing technology to achieve marketing goals and objectives is more critical now than ever before. Marketing technology increasingly accounts for a significant share of marketing budgets. To do better than simply to survive in the digital age, leadership needs to team up and get in the trenches to drive an organization-wide transformation towards customer centricity. […] The post CMAmartech – June 2, 2021 first appeared…

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CMAmartech – June 2, 2021

cmamartech-–-june-2,-2021

Harnessing technology to achieve marketing goals and objectives is more critical now than ever before. Marketing technology increasingly accounts for a significant share of marketing budgets. To do better than simply to survive in the digital age, leadership needs to team up and get in the trenches to drive an organization-wide transformation towards customer centricity. […] The post CMAmartech – June 2, 2021 first appeared…

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Data Literacy for Marketers: Why data matters in Marketing – May 11

data-literacy-for-marketers:-why-data-matters-in-marketing-–-may-11

About This Event Marketing has traditionally been seen as a creative pursuit rather than a scientific one; however, that is changing. Marketers today are being asked to show the return on marketing investments and be more data-driven in their decision-making. This means marketers need a new kind of literacy. Data literacy is defined as the […] The post Data Literacy for Marketers: Why data matters…

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Data Literacy for Marketers: Why data matters in Marketing – May 11

data-literacy-for-marketers:-why-data-matters-in-marketing-–-may-11

About This Event Marketing has traditionally been seen as a creative pursuit rather than a scientific one; however, that is changing. Marketers today are being asked to show the return on marketing investments and be more data-driven in their decision-making. This means marketers need a new kind of literacy. Data literacy is defined as the […] The post Data Literacy for Marketers: Why data matters…

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Creative Trends in Email Marketing – March 25, 2021

creative-trends-in-email-marketing-–-march-25,-2021

To keep your subscribers engaged, your email creative needs to be at its best. Make sure you’re staying ahead with this live webinar featuring Trendline’s Creative team. In this one hour event, you will learn:  Color: How to get away from your main color palette while still maintaining brand integrity. User experience: What tactics are […] The post Creative Trends in Email Marketing – March…

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North America Email eCommerce Summit – Feb 3, 2021

north-america-email-ecommerce-summit-–-feb-3,-2021

On February 3rd join Retail Summits for two a day of networking, presentations and panels from industry leaders. Trendline’s Practice Lead, Cloud Consulting, Alex Williams, will join brands Reebok and GoFundMe on a panel to discuss Creative Trends in Email Marketing. Register The post North America Email eCommerce Summit – Feb 3, 2021 first appeared on Trendline Interactive.

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On-Demand Recording: Creative Trends in Email Marketing

on-demand-recording:-creative-trends-in-email-marketing

Trendline’s Practice Lead, Cloud Consulting, Alex Williams, joins Elliott Ross of Taxi for Email and Mark Robbins of Salesforce to walk through all things trending in email marketing. This 60-minute video includes the following topics: Email design, content and layout Code, interactivity, and user experience What’s driving these trends? Which trends have the most potential […] The post On-Demand Recording: Creative Trends in Email Marketing…

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CMA Insights – Jan. 20, 2021

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January 20, 2021 | 1:00PM – 3:15 PM ET Join Scott Burdsall, VP, Marketing Strategy at Trendline, as he joins the panel discussion on the following topic: A year like no other, 2020 was an accelerator of change that not only made marketers think differently, but also highlighted important gaps in data, insights and technology.  How […] The post CMA Insights – Jan. 20, 2021 first…

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The Norm is Not Normal Anymore

the-norm-is-not-normal-anymore

While we would have loved to see all your illustrious faces at an in-person event, 2020 still has other plans for us. So, instead we created The Summit, an online, live email marketing event. We hosted two panels focused on the email industry and what it’s been through this year (plus what we should be thinking about for 2021), and closed with an incredible keynote…

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Email Marketing Playbook For Success in the NormalNow

email-marketing-playbook-for-success-in-the-normalnow

Are we in the New Normal? The Next Normal? At Trendline, we’ve come up with our own description of the times we’re living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what’s “normal” differs from person to person, business to business, location to location. Today’s normal could be entirely different in […] The post Email Marketing Playbook For Success in the…

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Six Key Things a CMO Needs to Know about Privacy Rules

six-key-things-a-cmo-needs-to-know-about-privacy-rules

Online Event: Oct. 20 • 10:00 AM – 12:00 PM ET Join Trendline’s Chief Privacy Officer, Chris Arrendale, as he discusses 6 Key Things a CMO Needs to Know About Privacy Rules. The session will also explore the practical impacts on Canadian marketers of rules in other jurisdictions, such as the EU’s GDPR and California’s […] The post Six Key Things a CMO Needs to…

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Email Marketing in the NormalNow

email-marketing-in-the-normalnow

Webinar: Nov. 17 • 1:00 PM ET / 10:00 AM PT • 45min Are we in the New Normal? The Next Normal? At Trendline Interactive, we’ve come up with our own description of the times we’re living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what’s “normal” differs from person to […] The post Email Marketing in the NormalNow first appeared…

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