Tag Archives: Events

The evidence that the pandemic began changing customer expectations almost immediately is overwhelming. In just a few months, the pandemic accelerated the already dizzying pace of digital transformation by 3-4 years (McKinsey), and has hastened the move towards a seamless digital customer experience. In amongst this rapidly evolving landscape, marketers and analysts alike are faced […] The post CMAinsights II – August 24 first appeared…

JULY 29 | 3 PM EST Live webinar | 1 hour Apple introduced new privacy features at its annual Worldwide Developer Conference last week, and the impact they will have on email marketing is nothing short of an earthquake. The Mail app in iOS 15, iPadOS 15, and macOS Monterey will now allow users to […] The post How Apple’s “Mail Privacy Protection” Changes Email…

JULY 13 | 1 PM EST Live webinar | 1 hour Apple introduced new privacy features at its annual Worldwide Developer Conference last week, and the impact they will have on email marketing is nothing short of an earthquake. The Mail app in iOS 15, iPadOS 15, and macOS Monterey will now allow users to […] The post How Apple’s “Mail Privacy Protection” Changes Email…

Join us for an informal discussion of “6 Ways Customer Lifetime Value Can Drive Email Marketing Strategy“. Bring your thoughts and your questions on the blog post, this isn’t a formal webinar, it’s an interactive discussion. Your discussion leaders: Jenna Devinney, Webbula Emma Warrillow, Trendline Interactive, Author of the post Tammi Miller, Trendline Interactive, Author […] The post June 30 – 6 Ways Customer Lifetime…

Harnessing technology to achieve marketing goals and objectives is more critical now than ever before. Marketing technology increasingly accounts for a significant share of marketing budgets. To do better than simply to survive in the digital age, leadership needs to team up and get in the trenches to drive an organization-wide transformation towards customer centricity. […] The post CMAmartech – June 2, 2021 first appeared…

Harnessing technology to achieve marketing goals and objectives is more critical now than ever before. Marketing technology increasingly accounts for a significant share of marketing budgets. To do better than simply to survive in the digital age, leadership needs to team up and get in the trenches to drive an organization-wide transformation towards customer centricity. […] The post CMAmartech – June 2, 2021 first appeared…

About This Event Marketing has traditionally been seen as a creative pursuit rather than a scientific one; however, that is changing. Marketers today are being asked to show the return on marketing investments and be more data-driven in their decision-making. This means marketers need a new kind of literacy. Data literacy is defined as the […] The post Data Literacy for Marketers: Why data matters…

About This Event Marketing has traditionally been seen as a creative pursuit rather than a scientific one; however, that is changing. Marketers today are being asked to show the return on marketing investments and be more data-driven in their decision-making. This means marketers need a new kind of literacy. Data literacy is defined as the […] The post Data Literacy for Marketers: Why data matters…

 The post Solving martech: Unlock your email program’s full potential – On-Demand Recording first appeared on Trendline Interactive.

To keep your subscribers engaged, your email creative needs to be at its best. Make sure you’re staying ahead with this live webinar featuring Trendline’s Creative team. In this one hour event, you will learn:  Color: How to get away from your main color palette while still maintaining brand integrity. User experience: What tactics are […] The post Creative Trends in Email Marketing – March…

Join Retail Summits on April 13 for two full days of networking, presentations and panels from industry leaders. Trendline’s Alex Williams will be leading a panel on Creative Trends. The post North America Fashion and Apparel eCommerce Summit – April 13 first appeared on Trendline Interactive.

Join Retail Summits on April 13 for two full days of networking, presentations and panels from industry leaders. Trendline’s Alex Williams will be leading a panel on Creative Trends. The post North America Fashion and Apparel eCommerce Summit – April 13 first appeared on Trendline Interactive.

Wow. Somehow, 2021 feels on track to steal 2020’s title of “Wackiest Year on Record.” Now’s the time to prepare for anything that may come our way. We asked six of our email experts from around the globe to join host Guy Hanson on our first State of Email Live webinar of 2021. As usual, I won’t spoil what is a strong 45 minutes of…

On February 3rd join Retail Summits for two a day of networking, presentations and panels from industry leaders. Trendline’s Practice Lead, Cloud Consulting, Alex Williams, will join brands Reebok and GoFundMe on a panel to discuss Creative Trends in Email Marketing. Register The post North America Email eCommerce Summit – Feb 3, 2021 first appeared on Trendline Interactive.

Trendline’s Practice Lead, Cloud Consulting, Alex Williams, joins Elliott Ross of Taxi for Email and Mark Robbins of Salesforce to walk through all things trending in email marketing. This 60-minute video includes the following topics: Email design, content and layout Code, interactivity, and user experience What’s driving these trends? Which trends have the most potential […] The post On-Demand Recording: Creative Trends in Email Marketing…

January 20, 2021 | 1:00PM – 3:15 PM ET Join Scott Burdsall, VP, Marketing Strategy at Trendline, as he joins the panel discussion on the following topic: A year like no other, 2020 was an accelerator of change that not only made marketers think differently, but also highlighted important gaps in data, insights and technology.  How […] The post CMA Insights – Jan. 20, 2021 first…

Curious how leading brands are handling customer engagement in 2020? We found out at SIGNAL, Twilio's annual developer and customer conference, and we're sharing top takeaways here. The post How 3 Companies Are Improving Customer Engagement in 2020 [SIGNAL Recap] appeared first on SendGrid.

While we would have loved to see all your illustrious faces at an in-person event, 2020 still has other plans for us. So, instead we created The Summit, an online, live email marketing event. We hosted two panels focused on the email industry and what it’s been through this year (plus what we should be thinking about for 2021), and closed with an incredible keynote…

Are we in the New Normal? The Next Normal? At Trendline, we’ve come up with our own description of the times we’re living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what’s “normal” differs from person to person, business to business, location to location. Today’s normal could be entirely different in […] The post Email Marketing Playbook For Success in the…

Online Event: Oct. 20 • 10:00 AM – 12:00 PM ET Join Trendline’s Chief Privacy Officer, Chris Arrendale, as he discusses 6 Key Things a CMO Needs to Know About Privacy Rules. The session will also explore the practical impacts on Canadian marketers of rules in other jurisdictions, such as the EU’s GDPR and California’s […] The post Six Key Things a CMO Needs to…