Tag Archives: GetResponse

Most brands are going global. They’re targeting a global audience to sell their services and products. So are their email campaigns, with 280 million emails sent globally every single day.  For this, they have to connect with their international users locally. This involves understanding their culture, language, traditions, buying habits, and related nuances.  The reason being, only 25.2% of the overall Internet users are English…

You’ve probably read a lot of case studies about people increasing subscribers and sign ups using email marketing. If you’ve tried to copy their tactics and failed, don’t feel dispirited. In most cases that success you read about in a 1,000-word blog post didn’t happen overnight. Editor’s note: This post was originally published in March 2019 and has been updated for comprehensiveness. Most marketers put…

Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness. “If you can’t measure it, you can’t improve it.” – Peter Drucker.  It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t…

Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor to sign up. Congrats! But what else did you do? Did you take full advantage of that conversion? Likely not. Typically, when a visitor completes…

Want to grow your ecommerce business without spending a fortune on marketing channels you hardly control? In this article, I’ll show you how you can increase your ecommerce sales using a channel that, unlike many others, isn’t pay to play. We’ll talk about email marketing automation for ecommerce. Note: We’ll be covering a lot of topics in this article. If you’re in a hurry, consider…

Even though webinars have been here for a long time, with the continuous rise of video content’s popularity in marketing, web presentations are the way to go. If you’re new to webinar marketing, read along and find out what webinars are, their main benefits, and how to create them. Table Of ContentsWhat is a webinar?What are the benefits of a webinar?Webinar typesHow to run a…

After landing on your homepage, 86% of potential customers want to see your services page. Source So, if they go on to your services page and have a poor experience, you’re unlikely to ever hear from them again. In this article, you’ll learn everything you need to know about the elements that make up an outstanding and high-converting services page. Let’s dive right into it.…

Will the option to work remotely make or break a job acceptance? We conducted a nationwide survey to determine how greatly job seekers value remote work How Important is the Option to Work Remotely to Employees? Technology has advanced to a point where employees can grab a laptop and their cell phone and set up shop wherever it is most convenient. This has led to…

It’s easy to feel overwhelmed as a content marketer. After all, you’re competing with the internet, where thousands of new blog posts are being published by the minute. Literally. About 4.4M blog posts are published per day, which works out to about 3000 posts every 60 seconds. And somewhere in that never ending flurry of content, you have to make sure your post gets noticed.…

Lately, everything in marketing is all about “data-driven” and “data-based decisions,” or my favorite, “there’s no place for sentiments, only data.” Then, someone asks me for an opinion about their Facebook Ads performance, and there’s nothing that helps make those “data-based decisions.” That’s why I decided to prepare this guide on how to use Facebook Pixel. Placing a Pixel is the very first step of…

Anyone can create a landing page; it’s easy.  But if you’ve browsed the Internet for any amount of time, odds are you’ve come across numerous landing pages that barely hold your attention for 10 seconds. Now, you sure don’t want your page to be like that — scaring people off once they land on it. You want to build a web page that holds your…

Over the last few years, the popularity of Instagram has significantly influenced consumer behavior. Not only do shoppers turn to Instagram for product discovery, but they also buy products in-app. Instagram has great sales potential for ecommerce brands. So, if you want to run Instagram ad campaigns on budget, it’s important to learn from other companies and their best practices.Over 25 million businesses use Instagram…

This article explores the methodology and technology of sales funnels – the fastest and the easiest way to promote, sell, and deliver your products or services online. You’ll find this article useful if you have an idea for an online business and you’re looking for a solution to put it quickly into action. Table Of ContentsWhat is a sales funnel?Why do you need a sales…

If used effectively, Facebook ads are very efficient in growing traffic, generating leads, increasing engagement, and driving sales to a business. The problem is that if not properly managed, the costs of running Facebook ads can become very high. In this article, you will learn important tips that will help you lower your Facebook ads cost and improve ROI. Table Of ContentsHow much does advertising…

When you’re leaving the office for vacation, or even just for the weekend, with no intention of checking the inbox, you might sometimes find yourself stuck to your desk for much longer than you need. It’s because there’s one last thing you have to write before closing the laptop and going into your “offline mode”. The out-of-office message. It might come easy, especially when you…

Looking for a sales funnel software that doesn’t require you to integrate and pay for multiple tools to run your business smoothly? One that comes with ready-made templates so that you don’t have to start from scratch? And finally, one that’s super easy to set up? If any of these resonate with you, you’re in the right place. Introducing: GetResponse Autofunnel, the sales and lead…

Want to grow your business through email marketing? Then the best way to start is by building an email list. Not sure how to do that? Keep reading and we’ll make it clear and simplified for you. In this article you’ll find a ton of ideas plus tips on how to build your email list from scratch. We’ll start off with some theory on email…

Looking for a proven way to bump up your sales this year? I've got two impactful words for you: seasonal events. A few years back, only the big companies took part in special events like Black Friday or Cyber Monday. Now, though? Businesses of all sizes – both big, small, and everyone in between – run seasonal marketing campaigns and reap the rewards. Because they…

Landing pages are a crucial part of a successful inbound marketing strategy. No serious online business can do without several high-converting landing pages in their funnel. It's because having many landing pages has great marketing benefits. More prospects’ data. More qualified leads. More conversions. But, building a landing page that converts is no child’s play. It’s a science every online marketer and business should master.…

February 14 is a joyful date, both for lovers and marketers. While couples celebrate their feelings with gifts and intimate dinners, companies double their email volume and rake in billions in sales. But, when your competitors jump on the occasion and push sales, how can you stay afloat amid inbox clutter and set new records for email marketing revenue? Here are some quick-win strategies for…