Tag Archives: gmail

Email Deliverability Unfiltered: Gmail Tabs

email-deliverability-unfiltered:-gmail-tabs

For this month's post, we thought you might appreciate having 10 bonafide experts of their craft, people who live in the trenches and eat, sleep, and breathe email deliverability discuss the complexities of Gmail tabs. There seems to be a lot of confusion around Gmail tabs, especially the Promotions tab, and considering Q4 is just around the corner, we felt the need to tackle some…

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Back at it

back-at-it

Back at the office after traveling to visit a bunch of our US friends recently. A lot of news, both in and out of the email space, happened while we were gone. The biggest stories are outside the email space and I will admit to following the coronavirus news probably closer than I should. (My graduate work was done across the hall from one of…

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What you need to know about Gmail’s updated Sender Guidelines.

what-you-need-to-know-about-gmail’s-updated-sender-guidelines.

It’s increasingly common for people to ask us, “What’s going on at Gmail,” be it the instability of email being delivered to the wrong tab, or increased spam folder placement. It’s hard to say exactly why some of these things happen, as the filters are always being tuned based on the mail actively being sent to the mailbox provider (MBP) at any given time. However,…

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Same MX, different filters

same-mx,-different-filters

One of the things I do for clients is look at who is really handling mail for their subscribers. Steve’s written a nifty tool that does a MX lookup for a list of domains. Then I have a SQL script that takes the raw MX lookup and categorizes not by the domain or even the MX, but by the underlying mail filter. Part of that…

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You’re not seeing things. Gmail’s email filtering is a bit off lately.

you’re-not-seeing-things-gmail’s-email-filtering-is-a-bit-off-lately.

  Since the start of the new year, you may have noticed Gmail delivering emails to locations you’re not expecting. For instance, emails from mom in your promotions tab instead of the primary tab, your bank statement in the primary tab instead of updates, and so on. We’ve been contacted by several marketers asking if we’ve seen something similar or know what’s going on with…

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Google IP reputation bad

google-ip-reputation-bad

This morning hundreds of delivery folks logged into their Google Postmaster Tools account to see their IP reputation was bad. Even one of my client’s that is using a major ESP shared pools is seeing bad IP reputation on December 10, 2019. The good news is this doesn’t seem to be affecting delivery. Most folks are reporting no delivery issues at Gmail and no change…

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Dark Mode in email

dark-mode-in-email

In recent months a new challenge has come up for email designers and developers – Dark mode – email clients changing your beautiful email design!    We have put together a table full of handy information on all the (current) email clients that have implemented […] The post Dark Mode in email appeared first on .

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