Tag Archives: Inactivity

On-Demand Webinar: The Biggest Shifts in Email Marketing Trends for 2021

on-demand-webinar:-the-biggest-shifts-in-email-marketing-trends-for-2021

The extraordinary events of the past year heavily influenced email marketing investments last year and are shaping the trends that will dominate 2021. We can see those shifts in the results of our second annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts. We asked them to rate 26 email marketing tactics and technologies, both in terms…

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Managing Both Long-Term Inactive Subscribers and Never-Actives

managing-both-long-term-inactive-subscribers-and-never-actives

Subscriber engagement is one of the most important factors that determine your email deliverability. That not only means that senders need to use tactics and strategies that increase engagement, such as good email design and targeting, but they need to closely manage their inactive subscribers. These are the subscribers who aren’t opening or clicking, which hurts how engaged your subscribers appear in the eyes of…

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On-Demand Webinar: The Email Subscriber Lifecycle

on-demand-webinar:-the-email-subscriber-lifecycle

To nourish and grow an email relationship, you need to cater to your subscribers’ needs and wants throughout the entire subscriber lifecycle. That means developing tactics to address the major subscriber moments from beginning to end. During this free 44-minute on-demand webinar, I discuss: The six stages of the subscriber lifecycle, from when a visitor or customer signs up for your promotional emails through when…

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Keep Optimising Podcast: Chad S. White, Author of ‘Email Marketing Rules’

keep-optimising-podcast:-chad-s.-white,-author-of-‘email-marketing-rules’

I am excited to be the first guest on Chloe Thomas’ new podcast series, Keep Optimizing. The series will look at a different marketing channel each month, starting with email marketing. During the 51-minute episode, we discuss a wide range of issues, including: How I got my start in email marketing Why email marketing is a good long-term career, and how it teaches you the…

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