Tag Archives: InboxJam

Finally, the death of “domain warmup” tools!


Over the years, I have seen more and more of these so-called “domain warmup” tools appear. These tools are used to warm up new domains used in cold outreach. Many of the cold outreach tools have this functionality built-in, but lately, I have been seeing more and more dedicated services that offer this service. Let's look at an example from one of these services, which

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Is Cold Outreach Spam?


TL;DR version: YES, yes, it is! What is cold outreach? Cold outreach refers to the process where you reach out to or contact someone via email who doesn't have any connection with your business. It could also be defined as the email equivalent of cold calling. It is a process that is being used increasingly by new, and even long-established businesses, to try and generate new business. Several

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Do you need to include your ESP in your SPF record?


In the early days of Email Service Providers (ESPs), it was common practice for the support staff to tell their customers to include the ESP in the customer SPF record of the domain being used for the “visible from” address for messages sent from the ESP. Thankfully the ESPs have learned better and have stopped suggesting that. Sadly, this advice is still regurgitated as one

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Should I Buy An Email List


Let me start by saying this is not a post about the legality of buying an email list. If you want to check on the legality in your country, speak to a lawyer. We're here to discuss whether you should or should not buy a list. Spoiler alert … You should NOT! Definitions We all know what SPAM is … Or at least we should ;-)

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Seed list based monitoring – InboxJam


As we discussed in our previous article, inbox rate (deliverability rate) monitoring is much more important than delivery rate monitoring. In this article, I want to talk about seed lists and why they may not be the best tool to use to monitor your inbox rate. They ARE important and useful, but should only be used as one data point! What is a seed list?

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No-reply Email Addresses – InboxJam


What exactly is a no-reply email address and why do we have a whole article dedicated to it? A no-reply is an email address using the format “noreply@company.com” Many businesses use a no-reply email address to discourage the recipient from sending a response to their transactional emails or email marketing campaigns, thus forgetting the cardinal rule of email, which is the fact that email is

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Deliverability Rate vs Delivery Rate – InboxJam


There are many important metrics to monitor when it comes to identifying the quality of an ESP or your own email marketing system. Two of these are very important when it comes to having your subscribers actually receiving your messages. The one is easy to measure and report on, while the other is much more fluid and extremely hard to accurately track and report on.

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