Tag Archives: InboxPros

Welcome Emails 101

welcome-emails-101

A Welcome Email is the first look subscribers have into a company’s brand. It should reflect the brand, thank the subscribers for subscribing, provide guidance as to what they can expect, and generate excitement for upcoming emails. Properly implementing the Welcome Email as a key element of your email marketing campaign avoids setting a negative […] The post Welcome Emails 101 first appeared on Trendline…

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4 Steps every company should take to protect sensitive data

4-steps-every-company-should-take-to-protect-sensitive-data

We live in a data-driven world. The data you collect, store, and use will shape your organizational strategy and provide new insights on how to best meet your customers’ needs. However, with great power comes great responsibility. Beyond the financial and legal risks, customers are demanding that the organizations they deal with handle their data […] The post 4 Steps every company should take to…

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What do your ESP metrics really tell you about your deliverability?

what-do-your-esp-metrics-really-tell-you-about-your-deliverability?

Knowing the deliverability of your email campaigns is essential to understand how well it’s doing. It also can be one of the hardest metrics to nail down. You might think you know your deliverability because you can look at the dashboard in your email service platform and see that 99% of your emails got delivered. […] The post What do your ESP metrics really tell…

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How ARC can keep forwarded emails out of spam

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Email is the original social channel, thanks to email forwarding. We’ll bet that the minute computer salesperson Gary Thuerk sent that famous email message to 400 prospects back in 1978, many of them forwarded it on to their friends.  Forwarding messaging is one of the most popular email activities. By 2015, 1 in 21 commercial […] The post How ARC can keep forwarded emails out…

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Leveraging data to deliver the ultimate customer experience

leveraging-data-to-deliver-the-ultimate-customer-experience

Due to endless choices, today’s customers have higher expectations of your brand than ever before. Customer experience (CX) pioneers, such as Apple, Amazon, and Google, have all helped condition customers to expect an exceptional experience every time. And then the COVID-19 pandemic came along. Discover the customer journey in action,  design experience around valuable segments, […] The post Leveraging data to deliver the ultimate customer…

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How to get more value from your data analysts

how-to-get-more-value-from-your-data-analysts

Recent changes to privacy regulations have highlighted that the need for Marketers to continue to encourage their organizations to collect and analyze their own first-party data has never been more important.  And yet, while organizations are collecting more data than ever before, and making significant investments in big data and analytics, many continue to struggle […] The post How to get more value from your…

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June 30 – 6 Ways Customer Lifetime Value Can Drive Email Marketing Strategy

june-30-–-6-ways-customer-lifetime-value-can-drive-email-marketing-strategy

Join us for an informal discussion of “6 Ways Customer Lifetime Value Can Drive Email Marketing Strategy“. Bring your thoughts and your questions on the blog post, this isn’t a formal webinar, it’s an interactive discussion. Your discussion leaders: Jenna Devinney, Webbula Emma Warrillow, Trendline Interactive, Author of the post Tammi Miller, Trendline Interactive, Author […] The post June 30 – 6 Ways Customer Lifetime…

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The path to unlocking your email program’s full potential

the-path-to-unlocking-your-email-program’s-full-potential

As an email-centric marketing leader you carry the weight of ensuring that your email program is operating effectively and efficiently, but what steps should you take when you identify that things are not working as they should? To bring clarity to your chaos, we have detailed three paths forward for your consideration. While we always […] The post The path to unlocking your email program’s…

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Apple’s “Mail Privacy Protection” is an Earthquake for Email Marketers

apple’s-“mail-privacy-protection”-is-an-earthquake-for-email-marketers

Apple introduced new privacy features at its annual Worldwide Developer Conference last week, and the impact they will have on email marketing is nothing short of an earthquake. The Mail app in iOS 15, iPadOS 15, and macOS Monterey will now allow users to opt-in what they are dubbing “Mail Privacy Protection,” which will effectively […] The post Apple’s “Mail Privacy Protection” is an Earthquake…

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Triggered emails – what they are and why you need them

triggered-emails-–-what-they-are-and-why-you-need-them

As a marketing tool, email performs best when you are sending the right message to the right audience at the right time. No matter how spectacular your marketing team may be, it’s impractical at scale to have a human responding in realtime to a user’s every action. Incorporating triggered emails into your program will get […] The post Triggered emails – what they are and…

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Triggered emails – what they are and why you need them

triggered-emails-–-what-they-are-and-why-you-need-them

As a marketing tool, email performs best when you are sending the right message to the right audience at the right time. No matter how spectacular your marketing team may be, it’s impractical at scale to have a human responding in realtime to a user’s every action. Incorporating triggered emails into your program will get […] The post Triggered emails – what they are and…

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Understanding 1st, 2nd and 3rd party data for marketing success

understanding-1st,-2nd-and-3rd-party-data-for-marketing-success

The 360 degree view of a customer continues to be the crowning glory for modern marketing organizations and the analytics teams that support them. It drives the segmentation strategies the organization needs to succeed and the personalization that consumers have come to expect.  As more and more customer data becomes available, the picture of the […] The post Understanding 1st, 2nd and 3rd party data…

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Empowering your team with data literacy

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Modern marketing is powered by data. Data drives your segmentation strategy and unlocks your personalization project, and these data-enabled outcomes are only a sampling of what is quickly becoming table stakes in today’s competitive environment. A fundamental step in becoming a data driven organization is  data literacy. It’s impossible to overstate the importance of fostering […] The post Empowering your team with data literacy first…

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