Tag Archives: InboxPros

Is Data Quality Holding You Back From Better Email Personalization?

is-data-quality-holding-you-back-from-better-email-personalization?

Personalization is a major goal for most email marketers. But one of the factors holding them back is not having the good-quality data they need to do it effectively. In “Email Strategies for Success,” a 2017 research report by the email service provider Upland Adestra, 77% of respondents said they believe email marketing effectiveness is increasing significantly. Also, 64% said improving email personalization was one…

Read More »

Think Like a Designer to Increase Email Metrics

think-like-a-designer-to-increase-email-metrics

Form and function are the most important elements in determining a design’s success, but understanding what that looks like and how it works is a challenge all marketers face. If an email looks great but functions horribly, you will lose out on clicks. If it functions well but looks amateurish, you will also lose out on clicks and, most likely, the respect of your subscribers.…

Read More »

4 Keys to Better Email Deliverability

4-keys-to-better-email-deliverability

For almost a decade, email has laid claim to the title of Highest ROI–over all other direct marketing channels. For every $1 spent, email marketing generates $42 in ROI. For many companies, email has become the foundation of their digital marketing programs. As marketers, you have spent years honing your email expertise, refining your strategies, and improving your campaigns. Yet, according to a Return Path…

Read More »

COVID-19: 10 Things You Can Work On Right Now

covid-19:-10-things-you-can-work-on-right-now

As we continue to learn more about COVID-19, email marketers must quickly adjust to the new normal. Current market conditions are demanding marketers shift priorities and make last-minute strategic changes. We must now reflect on our current programs and decide whether or not we should send that COVID-19 email at all. We are embarking on a time where there are no playbooks, no easy answers,…

Read More »

Data Hygiene: More Important Than Ever

data-hygiene:-more-important-than-ever

In 2019, we witnessed a long series of data breaches at corporations like Facebook, Toyota, and MyFitnessPal. These attacks have been carried out by hackers seeking customer’s credit card numbers, user passwords, internal documents, and emails. As a result, privacy has come to the forefront of consumer minds. A recent study reported that only 25% of consumers believe that most companies are handling their personal…

Read More »

3 Ways to Support Your Clients During COVID-19

3-ways-to-support-your-clients-during-covid-19

This is new territory for all of us. In a world where success normally correlates with planning ahead, companies have had to make a big shift. In some cases, we’ve had to plan, strategize, and execute marketing strategies—all on the same day. In uncertain times, it’s important to stay connected and remember to simply “feel.” “Feel” as a client partner, “feel” as a marketer, and…

Read More »

Learn How To Optimize Your Subscribers’ Journey

learn-how-to-optimize-your-subscribers’-journey

If you’re working from home right now like we are at Trendline, you might find yourself so overwhelmed with your daily activities that you find it difficult to break out of the “business as usual” mold. Looking for something to switch up your routine? Try something new and innovative. You may be missing out on the bigger picture–your target market’s brand journey. Start By Understanding…

Read More »

How Should Your Messaging Change in Response to COVID-19?

how-should-your-messaging-change-in-response-to-covid-19?

Please consider the following when discussing COVID-19 messages: “Learn to respond, not react” – Tara Brach. I’ll get right to it. Please consider if your company should send a message about COVID-19 at all. Is your message news or noise? Everyone is aware of the situation, but as Gartner nicely points out, brands must consider how your message will impact an inbox that is already…

Read More »

How Will Consolidation in Email Deliverability Providers Affect You?

how-will-consolidation-in-email-deliverability-providers-affect-you?

If you follow email industry news, you’ve most likely recently seen stories about deliverability services provider Validity buying up two deliverability software vendors: Return Path and 250ok. It’s natural to wonder what these and other acquisitions in the email space might mean for your own efforts to improve deliverability, or for the industry as a whole. Here’s our take: Validity’s two acquisitions mean that the…

Read More »

Create a Seamless Customer Journey with Omnichannel Marketing

create-a-seamless-customer-journey-with-omnichannel-marketing

Managing the customer journey is one of the most important slices of your business’s operations. Knowing how your customers buy, what engages them, and what ticks them off is the ultimate knowledge. Why? Because competition is stiff and good customer service is what’s going to set you apart. Think about it: If you want to buy a simple t-shirt from the mall, how many store…

Read More »

Evolve Your Business with Incremental Marketing

evolve-your-business-with-incremental-marketing

Imagine building your marketing efforts as if you’re climbing a mountain. This is how many marketing departments feel when starting from scratch. What businesses don’t think about are the plateaus that come with these growing pains. These mountains should be a reminder to take a break and look back, report, and analyze the results–rather than plowing full force ahead. Incremental Marketing is a way to…

Read More »

Increase Customer Engagement With These 4 Tips

increase-customer-engagement-with-these-4-tips

Customers are now more powerful than ever. Their always-connected status and ability to find information anytime from anywhere–in a matter of seconds–puts them in control of their own experience, and this trend has forced marketers to rethink how they engage and connect with their customers. Here are 4 tips to drive engagement for your digital programs. Make it Personal Personalization has been deemed as one…

Read More »

Better Target Your Customers Using Behaviour-Based Insights

better-target-your-customers-using-behaviour-based-insights

Understanding human behaviour and what drives consumers to engage with a brand is a goal all marketers share. However, according to a 2016 survey conducted by Econsultancy, while 76% of marketers were implementing basic segmentation, only 15% of marketers were using behavioural targeting. (This data is based on web activity.) This suggests that the majority of marketers have a ways to go before they are…

Read More »

Protecting Your Brand with DMARC – Stop the SPAM!

protecting-your-brand-with-dmarc-–-stop-the-spam!

You’ve read the headlines–privacy breaches and phishing scams have increasingly become front-page news. Microsoft’s anti-phishing filters are showing monthly deltas of up to 44% increase in phishing emails received between 2018 and 2019. These attacks target major bank brands, payment processors, health care providers, e-tailers, and individual consumers. According to Statista, 55% of email traffic in 2019 was spam. Despite its importance, ubiquity, and resilience,…

Read More »

Segmenting Subscribers to Drive Increased Email Response

segmenting-subscribers-to-drive-increased-email-response

We’ve said it before and we’ll say it again–personalized marketing is the center of inbound marketing. The same goes for email. If you include all your subscribers in one list, you’re assuming they are all the same person (same interests, same title, same industry, same hair color, etc.). People want to feel unique in today’s digital world. Personalizing and segmenting your email subscriber lists will…

Read More »

Email Marketing: From A to Z

email-marketing:-from-a-to-z

As a data-driven email marketing agency, we have lots of tools we use to accomplish different client goals. With so many terms and acronyms being used in our blog posts, our resources, and our day-to-day operations, we decided to define them in this extensive list! Like you, we enjoy keeping things simple when it comes to our clients’ landing pages, email marketing campaigns, and all…

Read More »

Ready, Set, Test!

ready,-set,-test!

Add A/B Tests To Your Deployments As marketers, we can often find ourselves falling into the same old routine of deploying similar messages to the same audience. However, we know that this routine can lead to fatigue in your email list and can lead to declining metrics. One way to keep your messaging campaigns fresh and engaging is to continuously conduct A/B tests. There are…

Read More »

How to Sync Sales & Marketing for Successful Growth

how-to-sync-sales-&-marketing-for-successful-growth

Often considered the Hatfields and McCoys of the business environment, sales and marketing are two dueling teams that need to get along and call a truce. Now more than ever, marketers and salespeople need to make collaborative efforts to stay ahead of the ever-changing business environment. A communicative, synced sales and marketing department is as effective as it is imperative to success. Below, we have…

Read More »

Top Ten Tips to Improve Your Email Deliverability

top-ten-tips-to-improve-your-email-deliverability

You’ve written, designed, coded, and sent your email. Job is complete; no worries, right? What if your email then lands in your subscribers’ spam folders? All that work beforehand isn’t going to matter much now. Managing and deploying an email to a list of any size can be stressful, and sometimes you just want to hit send after looking at it for so long. However,…

Read More »
>