Tag Archives: InboxPros

Measure your email acquisition success

measure-your-email-acquisition-success

The lifeblood of a high performing email program is growing the email subscriber base, whether by converting current customers into subscribers or attracting new ones. Having a growing subscriber list is an important indicator of a healthy digital marketing program, but the quality of those subscribers is just as important as their quantity. In this […] The post Measure your email acquisition success first appeared…

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9 signs your martech is a mess

9-signs-your-martech-is-a-mess

Many companies come to us for help because they’re not getting the results they need from their marketing programs. With clusters of interrelated issues, companies often find it hard to pinpoint the problems. This leaves them feeling as if their martech is just a mess. When we investigate, we often find a big source of […] The post 9 signs your martech is a mess…

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North America Email eCommerce Summit – Feb 3, 2021

north-america-email-ecommerce-summit-–-feb-3,-2021

On February 3rd join Retail Summits for two a day of networking, presentations and panels from industry leaders. Trendline’s Practice Lead, Cloud Consulting, Alex Williams, will join brands Reebok and GoFundMe on a panel to discuss Creative Trends in Email Marketing. Register The post North America Email eCommerce Summit – Feb 3, 2021 first appeared on Trendline Interactive.

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CMA Insights – Jan. 20, 2021

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January 20, 2021 | 1:00PM – 3:15 PM ET Join Scott Burdsall, VP, Marketing Strategy at Trendline, as he joins the panel discussion on the following topic: A year like no other, 2020 was an accelerator of change that not only made marketers think differently, but also highlighted important gaps in data, insights and technology.  How […] The post CMA Insights – Jan. 20, 2021 first…

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SFMC Feature: Deployment Manager

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As many users of Salesforce Marketing Cloud (SFMC) know, over time your SFMC account can get quite messy and feel overwhelming. This can happen as part of a merger & acquisition, when multiple brands are merged into one SFMC account or a new Business Unit is set up in an existing account.  Regardless of the […] The post SFMC Feature: Deployment Manager first appeared on…

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4 holiday email tips to stay on the nice list this season

4-holiday-email-tips-to-stay-on-the-nice-list-this-season

Like every year, the 2020 holiday season will undoubtedly be stressful. Unfortunately, this blog will not help you find that new and clever way to say ‘happy holidays.’ However, it will provide some tips for creating and maintaining more positive subscriber relationships. Here is our advice to help you survive the season and close out […] The post 4 holiday email tips to stay on…

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How data and design work together

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You’ve probably heard of the saying “Form follows function.” In email, the saying would be “Design follows data.” In other words, the data you plan to use in a campaign, whether a stand-alone email campaign or as part of a nurture series or journey email, should dictate the set-up and design of that email, instead […] The post How data and design work together first…

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The case for an email content audit

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When COVID’s first wave initially struck in early 2020, many marketing teams were left without a clear crisis response plan. Many needed to develop new messaging plans overnight and created campaigns that might have sounded good at the time, but it quickly became clear that everyone had similar ideas. Even the most comprehensive crisis-management protocols […] The post The case for an email content audit…

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Screening checklist for crisis response emails

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As part of your crisis management email marketing revaluation, you might have to add some qualitative review questions to your campaign pre-deployment and quality-checking process. Besides checking for typos, broken links and call-to-action button copy, you should audit your content to make sure you’re keeping your customers’ interests in the forefront and not inadvertently offending […] The post Screening checklist for crisis response emails first…

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Screening checklist for crisis response emails

screening-checklist-for-crisis-response-emails

As part of your crisis management email marketing revaluation, you might have to add some qualitative review questions to your campaign pre-deployment and quality-checking process. Besides checking for typos, broken links and call-to-action button copy, you should audit your content to make sure you’re keeping your customers’ interests in the forefront and not inadvertently offending […] The post Screening checklist for crisis response emails first…

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Email for marketplace businesses

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Your customer’s relationship with your brand is complex. To borrow a phrase from the Beatles, it’s more like a long and winding road than a short path from awareness to conversion. That’s why the “one size fits all” model of email marketing doesn’t work as well as it used to. Messages that treat every customer […] The post Email for marketplace businesses first appeared on…

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Email for marketplace businesses

email-for-marketplace-businesses

Your customer’s relationship with your brand is complex. To borrow a phrase from the Beatles, it’s more like a long and winding road than a short path from awareness to conversion. That’s why the “one size fits all” model of email marketing doesn’t work as well as it used to. Messages that treat every customer […] The post Email for marketplace businesses first appeared on…

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Email Marketing Playbook For Success in the NormalNow

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Are we in the New Normal? The Next Normal? At Trendline, we’ve come up with our own description of the times we’re living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what’s “normal” differs from person to person, business to business, location to location. Today’s normal could be entirely different in […] The post Email Marketing Playbook For Success in the…

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Email Marketing Playbook For Success in the NormalNow

email-marketing-playbook-for-success-in-the-normalnow

Are we in the New Normal? The Next Normal? At Trendline, we’ve come up with our own description of the times we’re living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what’s “normal” differs from person to person, business to business, location to location. Today’s normal could be entirely different in […] The post Email Marketing Playbook For Success in the…

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Trendline Interactive Ranks No. 1862 on the 2020 Inc. 5000

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Trendline Interactive Ranks No. 1862 on the 2020 Inc. 5000 With Three-Year Revenue Growth of 228% Percent Austin, TX, October 8, 2020 – On August 12 Inc. magazine revealed Email consulting and professional services firm Trendline Interactive as No. 1862 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private […] The post Trendline Interactive Ranks No. 1862 on the…

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Six Key Things a CMO Needs to Know about Privacy Rules

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Online Event: Oct. 20 • 10:00 AM – 12:00 PM ET Join Trendline’s Chief Privacy Officer, Chris Arrendale, as he discusses 6 Key Things a CMO Needs to Know About Privacy Rules. The session will also explore the practical impacts on Canadian marketers of rules in other jurisdictions, such as the EU’s GDPR and California’s […] The post Six Key Things a CMO Needs to…

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Email Marketing in the NormalNow

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Webinar: Nov. 17 • 1:00 PM ET / 10:00 AM PT • 45min Are we in the New Normal? The Next Normal? At Trendline Interactive, we’ve come up with our own description of the times we’re living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what’s “normal” differs from person to […] The post Email Marketing in the NormalNow first appeared…

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On-Demand Recording: Email Marketing In The NormalNow

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On-Demand Webinar • 35min Are we in the New Normal? The Next Normal? At Trendline Interactive, we’ve come up with our own description of the times we’re living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what’s “normal” differs from person to person, business to business, location to location. Today’s normal […] The post On-Demand Recording: Email Marketing In The NormalNow…

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Did digital transformation really just accelerate by 5-6 years?

did-digital-transformation-really-just-accelerate-by-5-6-years?

For digital marketers, the big story of 2020 is not just the COVID-19 pandemic but the digital transformation it accelerated as the world stayed home to try to keep the virus in check. We explored some secondary statistics that prove that perhaps that did just happen. Consider these stats: Ecommerce takes off: This is the […] The post Did digital transformation really just accelerate by…

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Rishad Tobaccowala Joins Trendline’s Board of Directors

rishad-tobaccowala-joins-trendline’s-board-of-directors

Esteemed marketing strategist and business leader brings forty years of industry experience to the board.  AUSTIN, Texas – Sept 24, 2020 – Email consulting and professional services firm Trendline Interactive is pleased to announce the appointment of Rishad Tobaccowala as its newest Board Member. Tobaccowala is a Senior Adviser to the Publicis Groupe and is widely […] The post Rishad Tobaccowala Joins Trendline’s Board of Directors…

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