Tag Archives: InboxPros

10 Dos and Don’ts to Get Personalization Right

10-dos-and-don’ts-to-get-personalization-right

Personalization rules the email world these days, or so it seems.  Personalization is the magic key that gets more email delivered, viewed, and acted on, and all that activity means more sales, higher revenue, and better deliverability, right? We even have personalization platforms that make creating 1:1 emails as easy as clicking a few buttons.  But not everybody agrees. In December 2019, research firm Gartner…

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Internationalizing an Email Program

internationalizing-an-email-program

Place yourself in the shoes of a large brand interested in expanding their reach internationally.  What would it take to expand their current domestic email marketing program into a global program? What would need to change? Where would you start? What resources must you leverage? There’s quite a bit to consider – and we have answers. This solution for creating emails that allow brands to…

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My dynamic success at Trendline within Salesforce Marketing Cloud 

my-dynamic-success-at-trendline-within-salesforce-marketing-cloud 

Salesforce Marketing Cloud Consultant certified I just earned my Salesforce Marketing Cloud Consultant certification after only six months working with the Salesforce Marketing Cloud platform. I even passed it on my first try – a real accomplishment given how complex the certification exam is.  I’m not saying this to brag about myself, although I’m pleased to have come so far so fast – I’ve  been…

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Email Logistics in Crisis Management

email-logistics-in-crisis-management

From COVID-19 to social justice movements to Cybersecurity attacks, 2020 has been nothing short of a whirlwind. How are you preparing for when these issues begin to infiltrate your company’s operations? Your Crisis Management Plan To determine how the process will operate, your crisis management plan must include the logistics of any email notifications you are planning to send. Last time, I wrote about the…

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Reactivate Your Inactive Subscribers Fast

reactivate-your-inactive-subscribers-fast

Do you have a higher number of active subscribers than inactive subscribers? If your inactive list is overflowing, it represents opportunities you can leverage for improving your email marketing results. Read on to find out why not all is lost when your subscribers become inactive. Fact: It’s not uncommon for brands of any size or industry to have email subscribers who aren’t engaging. However, it’s…

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How to Grow Your Email Marketing List

how-to-grow-your-email-marketing-list

Email lists are the key to creating and maintaining customer relationships post purchase. Converting customers into subscribers is a great way to create brand loyalty and repeat purchasers. With CASL in force now, keeping your list healthy and growing is an increasingly important aspect to Canadian email marketers. We are often asked by our clients and the start-up business community how to build an effective…

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How to Avoid Digital Marketing Fatigue

how-to-avoid-digital-marketing-fatigue

Are you finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways that can help minimize this churn. It is critical to know at what point customers will fatigue and have a strategy to re-engage them. Tenure & Fatigue Analysis The degree of marketing fatigue depends on numerous factors, such as…

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Is Data Quality Holding You Back From Better Email Personalization?

is-data-quality-holding-you-back-from-better-email-personalization?

Personalization is a major goal for most email marketers. But one of the factors holding them back is not having the good-quality data they need to do it effectively. In “Email Strategies for Success,” a 2017 research report by the email service provider Upland Adestra, 77% of respondents said they believe email marketing effectiveness is increasing significantly. Also, 64% said improving email personalization was one…

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4 Ways To Perfect Your Call-To-Action

4-ways-to-perfect-your-call-to-action

Looking for more leads? A better conversion rate? There’s one surefire way to help achieve them–have a crystal clear call-to-action (CTA). Here are four steps you can take to make your CTA stronger than ever before. What Is A Call-To-Action? “Sign up!…Please?” Considering the estimation that we see up to 5,000 ads per day (Walker-Smith), it’s safe to say we’ve all seen and heard calls-to-action,…

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The Case For Co-Marketing

the-case-for-co-marketing

When it comes to solving marketing problems for clients, two heads are better than one.  The Case For Co-Marketing Are you having trouble expanding your market reach to new customers? Are you trying to break into an entirely new market with a different product or service without luck? The case for co-marketing, joint marketing efforts between two companies to promote individual products along similar paths,…

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People Don’t Read–They Scan

people-don’t-read–they-scan

You may have heard that digital readers don’t read–they scan. Some people even suggest that our brains have adapted to this new way of “reading,” meaning novelists should be alarmed. But what about digital marketers? Should we be alarmed, too? Well, there was a stat bobbing around recently that said humans now have an eight-second attention span, one second less than that of a goldfish.…

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Think Like a Designer to Increase Email Metrics

think-like-a-designer-to-increase-email-metrics

Form and function are the most important elements in determining a design’s success, but understanding what that looks like and how it works is a challenge all marketers face. If an email looks great but functions horribly, you will lose out on clicks. If it functions well but looks amateurish, you will also lose out on clicks and, most likely, the respect of your subscribers.…

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4 Keys to Better Email Deliverability

4-keys-to-better-email-deliverability

For almost a decade, email has laid claim to the title of Highest ROI–over all other direct marketing channels. For every $1 spent, email marketing generates $42 in ROI. For many companies, email has become the foundation of their digital marketing programs. As marketers, you have spent years honing your email expertise, refining your strategies, and improving your campaigns. Yet, according to a Return Path…

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COVID-19: 10 Things You Can Work On Right Now

covid-19:-10-things-you-can-work-on-right-now

As we continue to learn more about COVID-19, email marketers must quickly adjust to the new normal. Current market conditions are demanding marketers shift priorities and make last-minute strategic changes. We must now reflect on our current programs and decide whether or not we should send that COVID-19 email at all. We are embarking on a time where there are no playbooks, no easy answers,…

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Data Hygiene: More Important Than Ever

data-hygiene:-more-important-than-ever

In 2019, we witnessed a long series of data breaches at corporations like Facebook, Toyota, and MyFitnessPal. These attacks have been carried out by hackers seeking customer’s credit card numbers, user passwords, internal documents, and emails. As a result, privacy has come to the forefront of consumer minds. A recent study reported that only 25% of consumers believe that most companies are handling their personal…

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3 Ways to Support Your Clients During COVID-19

3-ways-to-support-your-clients-during-covid-19

This is new territory for all of us. In a world where success normally correlates with planning ahead, companies have had to make a big shift. In some cases, we’ve had to plan, strategize, and execute marketing strategies—all on the same day. In uncertain times, it’s important to stay connected and remember to simply “feel.” “Feel” as a client partner, “feel” as a marketer, and…

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Learn How To Optimize Your Subscribers’ Journey

learn-how-to-optimize-your-subscribers’-journey

If you’re working from home right now like we are at Trendline, you might find yourself so overwhelmed with your daily activities that you find it difficult to break out of the “business as usual” mold. Looking for something to switch up your routine? Try something new and innovative. You may be missing out on the bigger picture–your target market’s brand journey. Start By Understanding…

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How Should Your Messaging Change in Response to COVID-19?

how-should-your-messaging-change-in-response-to-covid-19?

Please consider the following when discussing COVID-19 messages: “Learn to respond, not react” – Tara Brach. I’ll get right to it. Please consider if your company should send a message about COVID-19 at all. Is your message news or noise? Everyone is aware of the situation, but as Gartner nicely points out, brands must consider how your message will impact an inbox that is already…

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How Will Consolidation in Email Deliverability Providers Affect You?

how-will-consolidation-in-email-deliverability-providers-affect-you?

If you follow email industry news, you’ve most likely recently seen stories about deliverability services provider Validity buying up two deliverability software vendors: Return Path and 250ok. It’s natural to wonder what these and other acquisitions in the email space might mean for your own efforts to improve deliverability, or for the industry as a whole. Here’s our take: Validity’s two acquisitions mean that the…

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