Tag Archives: InboxPros

Email Marketing Playbook For Success in the NormalNow

email-marketing-playbook-for-success-in-the-normalnow

Are we in the New Normal? The Next Normal? At Trendline, we’ve come up with our own description of the times we’re living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what’s “normal” differs from person to person, business to business, location to location. Today’s normal could be entirely different in […] The post Email Marketing Playbook For Success in the…

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Email Marketing Playbook For Success in the NormalNow

email-marketing-playbook-for-success-in-the-normalnow

Are we in the New Normal? The Next Normal? At Trendline, we’ve come up with our own description of the times we’re living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what’s “normal” differs from person to person, business to business, location to location. Today’s normal could be entirely different in […] The post Email Marketing Playbook For Success in the…

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Trendline Interactive Ranks No. 1862 on the 2020 Inc. 5000

trendline-interactive-ranks-no-1862-on-the-2020-inc.-5000

Trendline Interactive Ranks No. 1862 on the 2020 Inc. 5000 With Three-Year Revenue Growth of 228% Percent Austin, TX, October 8, 2020 – On August 12 Inc. magazine revealed Email consulting and professional services firm Trendline Interactive as No. 1862 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private […] The post Trendline Interactive Ranks No. 1862 on the…

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Six Key Things a CMO Needs to Know about Privacy Rules

six-key-things-a-cmo-needs-to-know-about-privacy-rules

Online Event: Oct. 20 • 10:00 AM – 12:00 PM ET Join Trendline’s Chief Privacy Officer, Chris Arrendale, as he discusses 6 Key Things a CMO Needs to Know About Privacy Rules. The session will also explore the practical impacts on Canadian marketers of rules in other jurisdictions, such as the EU’s GDPR and California’s […] The post Six Key Things a CMO Needs to…

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Email Marketing in the NormalNow: Canadian Marketing Association

email-marketing-in-the-normalnow:-canadian-marketing-association

Webinar: Nov. 17 • 1:00 PM ET / 10:00 AM PT • 60min Are we in the New Normal? The Next Normal? At Trendline Interactive, we’ve come up with our own description of the times we’re living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what’s “normal” differs from person to […] The post Email Marketing in the NormalNow: Canadian Marketing…

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Email Marketing In The NormalNow

email-marketing-in-the-normalnow

Webinar: Oct. 22 • 1:00 PM ET / 10:00 AM PT • 60min Are we in the New Normal? The Next Normal? At Trendline Interactive, we’ve come up with our own description of the times we’re living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what’s “normal” differs from person to […] The post Email Marketing In The NormalNow first appeared…

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Did digital transformation really just accelerate by 5-6 years?

did-digital-transformation-really-just-accelerate-by-5-6-years?

For digital marketers, the big story of 2020 is not just the COVID-19 pandemic but the digital transformation it accelerated as the world stayed home to try to keep the virus in check. We explored some secondary statistics that prove that perhaps that did just happen, and don’t forget to sign up for the webinar […] The post Did digital transformation really just accelerate by…

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Rishad Tobaccowala Joins Trendline’s Board of Directors

rishad-tobaccowala-joins-trendline’s-board-of-directors

Esteemed marketing strategist and business leader brings forty years of industry experience to the board.  AUSTIN, Texas – Sept 24, 2020 – Email consulting and professional services firm Trendline Interactive is pleased to announce the appointment of Rishad Tobaccowala as its newest Board Member. Tobaccowala is a Senior Adviser to the Publicis Groupe and is widely […] The post Rishad Tobaccowala Joins Trendline’s Board of Directors…

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3 email design principles that beat the creative silver bullet 

3-email-design-principles-that-beat-the-creative-silver-bullet 

Life – and email – don’t come with guarantees. Although we know what doesn’t work in email design, no single design solution – the silver bullet – will work every time.    However, email does have general principles that designers should follow to give subscribers the best possible experience: an email message that looks good across […] The post 3 email design principles that beat the…

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Improved Sender Reputation Improves Overall Conversions

improved-sender-reputation-improves-overall-conversions

Services Deliverability Audit IP Warming Deliverability Monitoring RentPath is a leading digital marketplace connecting millions of consumers with apartments, condos and houses for rent through its network of websites and mobile apps. RentPath’s category-leading brands include Apartment Guide, Rent.com, Lovely, Rentals.com, and RentalHouses.com. The company relies heavily on the email channel for client services, as […] The post Improved Sender Reputation Improves Overall Conversions first…

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Recruit More Guests and Create a Global Look for Email

recruit-more-guests-and-create-a-global-look-for-email

What we did: New Creative Approach Responsive Layout Creative Animation Performance Testing Airbnb is an online marketplace that enables people to list, find, and rent private lodging spaces for a small processing fee. It has over 1,500,000 listings in 34,000 cities and 191 countries. The Brief Airbnb needed more guests to become hosts, and establish […] The post Recruit More Guests and Create a Global…

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Launching a Product and Inspiring Customers

launching-a-product-and-inspiring-customers

What We Did
 Product launch campaign Copy and positioning strategy Creative design   Wacom, the leading brand in creative pen tablets, has supported digital artists with exceptional tools, product support, and innovation for more than 30 years. They inspire innovation and equip individuals to make the world a more creative place.   The Brief Wacom, […] The post Launching a Product and Inspiring Customers first…

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Value Creation Through Testing

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What We Did
 Strategy Audit Testing Strategy Master Template Design Platform Support and 
Journey Development SMS & Push                 Banfield Pet Hospital is the largest general veterinary practice in the United States with more than 1,000 Hospitals and growing. The company employs over 3,600 veterinarians committed to providing […] The post Value Creation Through Testing first appeared on…

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Content Marketing 101: What’s in it for Me?

content-marketing-101:-what’s-in-it-for-me?

It has probably happened to you. You meet a guy at a conference or party who starts talking about himself, and within 15 seconds, you’re looking for an escape. Guess what! The same thing happens when we send an email about our brilliant products or services. However, we don’t even get 15 seconds–we get approximately […] The post Content Marketing 101: What’s in it for…

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Top 10 Signs You’re an Email Geek

top-10-signs-you’re-an-email-geek

You might think calling someone a geek is an insult. However, in the email world, it means you’re a member of a widespread yet close-knit group of developers, marketers, and strategists––all of whom believe in the power of email. There’s one thing you’ll learn quickly as a member of the email community: We help each […] The post Top 10 Signs You're an Email Geek…

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Trendline’s Top Ten Blog Posts of All Time

trendline’s-top-ten-blog-posts-of-all-time

August marks Trendline’s 10-year anniversary, and we’ve had a lot to say! Here’s a list of our top-read articles of all time. From holiday emails to deliverability resources, there has been no shortage of Trendline content through the years.  10. Overview of the Enterprise Email Service Provider Landscape The Enterprise Email Service Provider (ESP) landscape continues to evolve, and choosing which platform is right for…

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Trendline’s Top 10 Articles of All Time

trendline’s-top-10-articles-of-all-time

August marks Trendline’s 10-year anniversary, and we’ve had a lot to say! Here’s a list of our top-read articles of all time. From holiday emails to deliverability resources, there has been no shortage of Trendline content through the years. 10. Overview of the Enterprise Email Service Provider Landscape The Enterprise Email Service Provider (ESP) landscape […] The post Trendline's Top 10 Articles of All Time…

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Salesforce Marketing Cloud Experts–Why You Need One

salesforce-marketing-cloud-experts–why-you-need-one

It’s an open secret that people use only a fraction of the technology available to them on a typical marketing automation platform. A 2018 study by Holistic Email Marketing and Tripolis bears this out. Only 44% of companies that use marketing suites like Salesforce say they use half or more of the features on their email platforms. […] The post Salesforce Marketing Cloud Experts–Why You Need One…

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Salesforce Marketing Cloud Experts–Why You Need One

salesforce-marketing-cloud-experts–why-you-need-one

It’s an open secret that people use only a fraction of the technology available to them on a typical marketing automation platform. A 2018 study by Holistic Email Marketing and Tripolis bears this out. Only 44% of companies that use marketing suites like Salesforce say they use half or more of the features on their email platforms.  But, even if they use less than half…

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