Tag Archives: Industry News & Trends

DMA Awards 2022: The Sweet Taste of Marketing Success

dma-awards-2022:-the-sweet-taste-of-marketing-success

It’s always fabulous getting recognized for doing great work. Basking in the glow of appreciation from your boss, colleagues, and industry peers for a job well done makes getting up and going to work each morning a much better experience. When that recognition is conferred at a glittering black-tie event, widely considered the peak of attainment in your market, it’s even sweeter! That’s why Validity

Read More »

eTail Nordic: Global Lessons from the Scandinavian Email Market

etail-nordic:-global-lessons-from-the-scandinavian-email-market

We recently attended the eTail Nordic show in Copenhagen, Denmark. In preparation for my keynote address, I did some research into the Nordic email marketing landscape. Using insights from Validity’s MailCharts brand intelligence solution, I created a performance benchmark based on email programs in Denmark, Finland, Norway, and Sweden. While there are many similarities with programs around the world, there are also striking differences:  Average

Read More »

Exciting Mail Updates From Yahoo—and What They Mean for Senders

exciting-mail-updates-from-yahoo—and-what-they-mean-for-senders

Yahoo continues to launch more great features for recipients and senders alike, following their major update of Yahoo Mail earlier this year.  Just today, they announced some exciting news. Let’s take a look at their latest updates and what changes they’ll bring for email enthusiasts.  BIMI  We’re sure you’ve heard of “BIMI” (“BEE-mee”) by now: It stands for Brand Indicators for Message Identification.   BIMI enables

Read More »

O que está acontecendo com o Gmail e os remetentes políticos?

o-que-esta-acontecendo-com-o-gmail-e-os-remetentes-politicos?

Não importa onde você se encaixe no espectro político: a política e o e-mail podem despertar fortes emoções.  Há anos, os remetentes de e-mail e stakeholders questionam se a entrega na pasta de spam é politicamente tendenciosa ou parcial. Recentemente, um estudo descobriu que o Gmail (assim como o Yahoo e a Microsoft) sinalizava e-mails de políticos republicanos como spam em uma taxa mais alta

Read More »

What’s Going on With Gmail and Political Senders?

what’s-going-on-with-gmail-and-political-senders?

No matter where you fall on the political spectrum, politics and email can stir up strong emotions.   For years, email senders and stakeholders have questioned if spam placement is politically biased. Recently, a study found that Gmail (as well as Yahoo and Microsoft) flagged Republican political emails as spam at a higher rate than those of their Democratic counterparts.   The study resulted in several critical statements

Read More »

5 Ways AI Can Take Your Emails to the Next Level 

5-ways-ai-can-take-your-emails-to-the-next-level 

Now that artificial intelligence (AI) and machine learning are becoming mainstream, there are more and more opportunities for senders to improve their email programs and better engage with customers.  However, few email marketers fully understand how AI works or how the technology can improve their campaigns.  As a marketer, your goal is to find the best ways to reach your audience. But with so many new…

Read More »

10 Expert Predictions for Email in 2022

10-expert-predictions-for-email-in-2022

Every January, we ask ourselves the same question: “Is this the year email will die?” Fortunately, the answer is always a resounding “Not any time soon!” But this resilience is also what makes email so challenging. The ongoing quest for greater relevance, stronger engagement, and larger ROI means the channel innovates at a ferocious pace. It’s hard to keep up with what’s happening today, never…

Read More »

Top Ways AI is Changing CRM

top-ways-ai-is-changing-crm

Artificial intelligence (AI) was once the stuff of science fiction. Now, it’s quickly becoming essential to our everyday lives.  Taken an Uber lately? The app’s handy estimated wait times and cost projections are fueled by machine learning, a subset of AI.   Or maybe you spent the past weekend binging Netflix. AI fuels those helpful personalized recommendations (and helps you avoid rewatching the same episode of…

Read More »

DMA Awards 2021: Black Tie, Red-Hot Performances

dma-awards-2021:-black-tie,-red-hot-performances

After a lockdown-enforced gap last year, Validity returned as a headline sponsor of the prestigious Data & Marketing Association (DMA) Awards. Held at the historic Old Billingsgate Fish Market alongside London’s iconic tower bridge, the event celebrated some of 2021’s finest marketing campaigns. It was an added pleasure to be joined by a cross-section of Validity’s UK clients—Expedia, The Body Shop, Iceland, Maybourne Hotel, TheLoyaltyCo.,…

Read More »

Celebrating the 50th Anniversary of Email

celebrating-the-50th-anniversary-of-email

Our latest State of Email Live webinar featured a stellar lineup of guests, including Mary Wellen from the Wildlife Conservation Society, Magnus Eén from Westwing, and Validity’s own Rafael Viana. Black Friday recap To begin, Rafael provided fresh insights into email performance on Black Friday: Email sending volumes were 70 percent above the year-to-date daily average, even higher than the 66 percent uplift we saw last…

Read More »

The Appliance of Email Science: Consumer Appliances Poised for a Strong Peak Sales Season

the-appliance-of-email-science:-consumer-appliances-poised-for-a-strong-peak-sales-season

Brands in the consumer appliances sector weathered the COVID-19 pandemic relatively well—especially those with a strong online presence. For example, UK online retailer AO World saw sales increase by over 60 percent in 2020, and is now pouring those profits into improving their brand awareness and conversion rates. Research suggests that brands like AO will encounter a receptive audience this holiday season as the world sputters…

Read More »

Apple MPP: Squeezing Until the Engagement Pips Squeak!

apple-mpp:-squeezing-until-the-engagement-pips-squeak!

Since the introduction of Apple’s Mail Privacy Protection (MPP) on September 20th, we’ve monitored adoption closely. One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series. When MPP launched, email marketers worried degraded open rate data would make it difficult to follow established…

Read More »

DMA Awards 2021: Great Data Drives Great Performances 

dma-awards-2021:-great-data-drives-great-performances 

Finalists for the 2021 Data & Marketing Association (DMA) Awards have been announced. The awards recognize the year’s best marketing campaigns—and the teams that execute them—across 30+ categories. Validity proudly sponsors the annual showcase of marketing excellence, and with good reason: One in every three finalists is a Validity customer! We’d like to recognize each of them individually. Take a deep breath (it’s a long list!) as we congratulate:    Barclays  Bottomline BT…

Read More »

Celebrating 50 Years of Email

celebrating-50-years-of-email

This October marks the 50th anniversary of email as we use it today. Half a century ago in October 1971, an MIT graduate named Ray Tomlinson became the first ever person to send an email over a network. When interviewed, he said, “The test messages were entirely forgettable… Most likely the first message was QWERTYUIOP or something similar.” We’re celebrating the 50th anniversary of email…

Read More »

Apple MPP Adoption is Ripening Rapidly

apple-mpp-adoption-is-ripening-rapidly

After two weeks of Apple’s Mail Privacy Protection (MPP), we are seeing early indicators of the impact it is having. In case you’ve been living in a parallel digital universe, this means email images are now being automatically pre-fetched for Apple Mail users who have upgraded to the new iOS15 operating system, meaning that tracking pixels will fire regardless of whether recipients have engaged with…

Read More »

Introducing DemandTools: the V Release

introducing-demandtools:-the-v-release

For nearly twenty years, Validity’s flagship DemandTools product has helped ensure your data remains your most valuable asset. Today, we’re excited to introduce a brand-new version of DemandTools: the V Release. The COVID-19 pandemic exposed flaws in CRM and software practices, and for many businesses, this shed light on the need to better collect and protect customer data. A study from ITProPortal shows the pandemic…

Read More »

Apple’s Mail Privacy Protection is Here

apple’s-mail-privacy-protection-is-here

Today is the day Apple just released iOS 15, which includes its latest privacy feature, Mail Privacy Protection (MPP). This has been a hot topic among marketers since Apple first announced their plans to introduce the feature back in June. Regardless of how much (or how little) you chose to prepare your email program for this release, it introduces a huge change for marketers. Yes,…

Read More »

How to Grapple With Apple

how-to-grapple-with-apple

The dust is settling following Apple’s announcement in early June of plans to introduce Mail Privacy Protection (MPP) for its native Mail client users. This feature prevents email senders from using tracking pixels to measure open rates and device usage, while also masking recipients’ IP addresses to prevent location tracking. While Apple acknowledges the impact a degraded open signal will have for legitimate purposes (e.g.,…

Read More »

Google Announces General Availability of BIMI in Gmail

google-announces-general-availability-of-bimi-in-gmail

Today is the day. Google has just announced general support of Brand Indicators for Message Identification (BIMI) in Gmail. We’ve been anxiously awaiting this day for almost a year when Google first announced their pilot program for BIMI. A lot has changed in the email marketing world since we first learned of Google’s BIMI pilot in July 2020 (too much to cover in this blog…

Read More »

The Long Arm of the Law

the-long-arm-of-the-law

The rapid rise of internet marketing means many data protection laws are no longer fit for purpose. The very definition of personal data has changed beyond recognition, leading to increased focus on consumer privacy. Now, governments around the world are responding with new legislation: In the US, the early example set by California and Virginia is being followed by no fewer than 16 active bills…

Read More »
>