Tag Archives: Industry

Gmail Program for Election Mail

gmail-program-for-election-mail

A few months ago, Google made a splash in the political press and the email marketing space when they asked the FEC the following question: May Google launch a free and non-partisan pilot program to test Gmail design features, which will be open to authorized candidate committees, political party committees, and leadership political action committees, where spam detection as applied to messages from a pilot

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Confidential to ESPs

confidential-to-esps

Dear Colleagues at ESPs, We have a problem. More specifically, YOU have a problem. You have a spam problem. One that you’re not taking care of in any way, shape or form. There was a point where ESPs started caring about spam out of their networks. They got blocked enough they had to take action. Because they took action a lot of the big blocklists

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When best practices don’t work

when-best-practices-don’t-work

I started out with the best intentions to get back into the swing of things with blogging more regularly. But between MAAWG recovery, COVID recovery and life it’s not worked out that way. This is an excerpt of something I wrote over on slack to explain why someone was still struggling with delivery even though best practices weren’t working. Hope it will be helpful for

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The gang is trickling in

the-gang-is-trickling-in

It’s been a few years since we’ve actually made it to a MAAWG. We missed much of 2018 and 2019 due to our international move. Then 2020 San Francisco conflicted with a personal engagement. Then, well, pandemic hit and it’s been virtual and then we were moving and … wow, it’s been busy! We did make it to London, though, and have started reconnecting with

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ESPs need to step up their compliance game

esps-need-to-step-up-their-compliance-game

I don’t send a lot of spam complaints generally. Mostly I block and move on. There are some companies, though, that I offer the professional courtesy of sending a complaint or a report to their abuse@ address. Former clients, friends and colleagues generally get that courtesy. The number of ESPs that completely fail to take any action is disappointing. Too many of them can’t even

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Apple’s Mail Privacy Protection: The Sky Isn’t Falling After All

apple’s-mail-privacy-protection:-the-sky-isn’t-falling-after-all

When Apple announced its Mail Privacy Protection (MPP) initiative in June 2021, much of the email marketing industry acted like the sky was falling. I don’t put myself in this camp, but I was concerned, and I did publicly state that open rates were going to be useless once MPP was fully rolled out. For those of you who missed it, under MPP opens are…

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Apple’s Mail Privacy Protection: The Sky Isn’t Falling After All

apple’s-mail-privacy-protection:-the-sky-isn’t-falling-after-all

When Apple announced its Mail Privacy Protection (MPP) initiative in June 2021, much of the email marketing industry acted like the sky was falling. I don’t put myself in this camp, but I was concerned, and I did publicly state that open rates were going to be useless once MPP was fully rolled out. For those of you who missed it, under MPP opens are…

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Apple MPP reporting and geolocation

apple-mpp-reporting-and-geolocation

A while back I wrote about Apple Mail Privacy Protection, what it does and how it works. Since MPP was first announced I’d assumed that it would be built on the same infrastructure as iCloud Private Relay, Apple’s VPN product, but hadn’t seen anything from Apple to explicitly connect the two and didn’t have access to enough data to confirm it independently. But the nice

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Apple MPP

apple-mpp

You’ve probably heard about Apple Mail Privacy Protection. Email marketing chat has been all a-twitter about it since it was announced in June. Skipping over all the “Openpocalypse” panic, what is it and what does it do? Image Loads It’s all about images in email and how they’re loaded (particularly invisible one pixel images that are used solely for tracking). Why do we care about…

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About the Apple thing

about-the-apple-thing

A lot of folks are talking about Apple’s recent announcement about building privacy protection into email. I have somewhat stayed out of the conversation and I’m not sure what I really think about it. This is a change to how a lot of folks use email and no one really likes change. I actually have a post I’ve been quietly working on talking about open…

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Lets Talk Delivery

lets-talk-delivery

Hope everyone had a good break. The Let’s Talk Delivery sessions are restarting. I’ve set up a schedule and a page where you can subscribe to invites. Our next session is September 16th and we’re talking Reputation: Warmup, developing and nurturing. We talked a little last week about identity and you can follow along with the notes. A couple things have changed about how we’re…

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Let’s Talk: Reputation

let’s-talk:-reputation

The next 3 or 4 Let’s Talk sessions are going to be all about reputation. We’ll start with a general overview of reputation and identity, then move on to specific kinds of reputation (IP, domain, URL, content), then we’ll talk about how to create, maintain and repair reputation. Still working on the outline, but I’m pretty convinced this will be at least 3 sessions. Let’s…

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Let’s Talk: Engagement part 2

let’s-talk:-engagement-part-2

Our next #letstalk deliverability session will be Wednesday July 1 at 17:00 GMT and 09:00 pacific. We’ll be continuing the Engagement discussion as we didn’t get to all of the questions folks asked. And my best intentions of following up with them got derailed for a host of reasons. Easy enough to continue the discussion where we left off and answer the remaining questions.  Notes and agenda…

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Upcoming events

upcoming-events

Mailcon Webinar: June 25th, 10am pacific I will be joining my Women of Email co-founders at a webinar hosted by Mailcon on Thursday June 25. Never have brands felt such pressure to “adapt or die” than in 2020. A global pandemic threatens lives, a human rights movement has reached a fever pitch, and impending economic devastation looms on our horizon. Brands have departed from business-as-usual…

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Let’s Talk: Engagement

let’s-talk:-engagement

I’m working on a more formal schedule for the Let’s Talk events and hope to have that out over the next few days. Meanwhile, we’re moving ahead with the next talk: Engagement! Wednesday June 3, 5pm Dublin, noon Eastern, 9am Pacific. Send an email to laura-ddiscuss@ the obvious. Notes, questions and comments for past talks are available. I want to take a minute to thank…

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