How did we get to where we are today, in this wonderful world of deliverability? How did Internet Service Providers and mailbox providers (ISPs and MBPs) evolve their spam filtering decisions over the past 25 years or so? I’m old enough (sadly) to have been around for most of it, so here’s a quick rundown of that history, as I saw it happen. The Wild…
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🤜 It’s the battle of the Shared IP versus the Dedicated IP! 🤛 Which setup will prevail? Find out what factors into IP strategy, the benefits and downfalls of shared and dedicated IPs, and how to choose a winning setup for your email program. Why is IP strategy important? Of the many decisions made around how your email program should be configured, your IP setup…
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Don’t Lose Your Domain & IP Reputation: How to Stay Warm After Warming After going through this series with us, we hope you understand the IP warming process a little better. You know what to do before you start the IP warmup process, how to create an IP warmup schedule, and IP warming best practices. Now you're ready to sit back, kick up your feet,…
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