Tag Archives: JeanneJennings

React, Respond, Redirect: Waves of CoronaVirus Emails

react,-respond,-redirect:-waves-of-coronavirus-emails

I’ve been watching my own inbox and advising my clients on how to message via email to their subscribers in this difficult situation. I have seen three ‘waves’ of communications since this pandemic came to the forefront. Which wave is your company in? When will you move to the next? The three waves I’ve seen are: React: this is happening, oh sh*t!Respond: this could be…

Read More »

From My Inbox: A Tale of Two Re-engagement Emails

from-my-inbox:-a-tale-of-two-re-engagement-emails

It’s always interesting to see the re-engagement emails that land in my inbox. Here are two that I received late last year — we’ll discuss the strengths and weaknesses of each, and along the way you’ll get some ideas to test with your own messages to bring dormant subscribers back to life. Yes, I realize that I’ve chosen one B2B email (ANA SmartBrief) and one…

Read More »

From My Inbox: A Tale of Two Re-engagement Emails

from-my-inbox:-a-tale-of-two-re-engagement-emails

It’s always interesting to see the re-engagement emails that land in my inbox. Here are two that I received late last year — we’ll discuss the strengths and weaknesses of each, and along the way you’ll get some ideas to test with your own messages to bring dormant subscribers back to life. Yes, I realize that I’ve chosen one B2B email (ANA SmartBrief) and one…

Read More »

From the Boards: CTR or CTOR?

from-the-boards:-ctr-or-ctor?

“CTR or CTOR: which do you look at? ” was a question on one of the email marketing discussion boards recently. IMHO, here’s the definitive answer. For those new to email, CTR is click-through rate; it’s calculated by dividing the number of unique (unique meaning one per recipient) clicks divided by the non-bounce send quantity (quantity sent minus bounces). Here’s the written formula: Click-to-Open Rate…

Read More »

From the Boards: CTR or CTOR?

from-the-boards:-ctr-or-ctor?

“CTR or CTOR: which do you look at? ” was a question on one of the email marketing discussion boards recently. IMHO, here’s the definitive answer. For those new to email, CTR is click-through rate; it’s calculated by dividing the number of unique (unique meaning one per recipient) clicks divided by the non-bounce send quantity (quantity sent minus bounces). Here’s the written formula: Click-to-Open Rate…

Read More »

What’s Up with those Social Media Icons at the Bottom of Your Email Messages?

what’s-up-with-those-social-media-icons-at-the-bottom-of-your-email-messages?

Don’t get me wrong – they’re at the bottom of my email newsletter too. But why are they there? And are they effective? I felt like everyone was including these in the footer of their emails, but in reality that’s not true. An informal and thoroughly unscientific survey of emails from 50 different brands in my own inbox showed that 29 had generic social media…

Read More »

What’s Up with those Social Media Icons at the Bottom of Your Email Messages?

what’s-up-with-those-social-media-icons-at-the-bottom-of-your-email-messages?

Don’t get me wrong – they’re at the bottom of my email newsletter too. But why are they there? And are they effective? I felt like everyone was including these in the footer of their emails, but in reality that’s not true. An informal and thoroughly unscientific survey of emails from 50 different brands in my own inbox showed that 29 had generic social media…

Read More »

Case Study: a 100% increase in site traffic from email

case-study:-a-100%-increase-in-site-traffic-from-email

You know the ‘conventional wisdom’ that short emails perform better than long ones? It’s not always true. Read on to learn how we dramatically increased traffic from an email to the website by taking a strategic approach to increasing the length of the message. One website, thousands of items for visitors to choose from, a monthly email sent by a partner featuring one item. When…

Read More »

Case Study: a 100% increase in site traffic from email

case-study:-a-100%-increase-in-site-traffic-from-email

You know the ‘conventional wisdom’ that short emails perform better than long ones? It’s not always true. Read on to learn how we dramatically increased traffic from an email to the website by taking a strategic approach to increasing the length of the message. One website, thousands of items for visitors to choose from, a monthly email sent by a partner featuring one item. When…

Read More »

Email | Innovations | Summit

email-|-innovations-|-summit

I am honored, excited and, to be honest, a little bit nervous about being tapped to chair the 2020 Email Innovations Summit in Las Vegas, a joint production from Rising Media and Only Influencers. Read on to learn more about my approach to programming the Summit, what you can expect when you attend, where to apply to speak at the event, and how you can…

Read More »

Email | Innovations | Summit

email-|-innovations-|-summit

I am honored, excited and, to be honest, a little bit nervous about being tapped to chair the 2020 Email Innovations Summit in Las Vegas, a joint production from Rising Media and Only Influencers. Read on to learn more about my approach to programming the Summit, what you can expect when you attend, where to apply to speak at the event, and how you can…

Read More »

Email | Innovations | Summit

email-|-innovations-|-summit

I am honored, excited and, to be honest, a little bit nervous about being tapped to chair the 2020 Email Innovations Summit in Las Vegas, a joint production from Rising Media and Only Influencers. Read on to learn more about my approach to programming the Summit, what you can expect when you attend, where to apply to speak at the event, and how you can…

Read More »

On Leaving the eec’s MAC…

on-leaving-the-eec’s-mac…

It was with a heavy heart this morning that I resigned from the Membership Advisory Committee (MAC) of the Email Experience Council (eec), and as chair of the eec’s membership and marketing sub-committee (M&M). I hope to continue as a member of the organization. I was a member of the MAC and chair of the M&M for over 3 years. I am proud of the…

Read More »

On Leaving the eec’s MAC…

on-leaving-the-eec’s-mac…

It was with a heavy heart this morning that I resigned from the Membership Advisory Committee (MAC) of the Email Experience Council (eec), and as chair of the eec’s membership and marketing sub-committee (M&M). I hope to continue as a member of the organization. I was a member of the MAC and chair of the M&M for over 3 years. I am proud of the…

Read More »
>