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Tag Archives: JeanneJennings

What’s Up with those Social Media Icons at the Bottom of Your Email Messages?

what’s-up-with-those-social-media-icons-at-the-bottom-of-your-email-messages?

Don’t get me wrong – they’re at the bottom of my email newsletter too. But why are they there? And are they effective? I felt like everyone was including these in the footer of their emails, but in reality that’s not true. An informal and thoroughly unscientific survey of emails from 50 different brands in my own inbox showed that 29 had generic social media…

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Case Study: a 100% increase in site traffic from email

case-study:-a-100%-increase-in-site-traffic-from-email

You know the ‘conventional wisdom’ that short emails perform better than long ones? It’s not always true. Read on to learn how we dramatically increased traffic from an email to the website by taking a strategic approach to increasing the length of the message. One website, thousands of items for visitors to choose from, a monthly email sent by a partner featuring one item. When…

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Email | Innovations | Summit

email-|-innovations-|-summit

I am honored, excited and, to be honest, a little bit nervous about being tapped to chair the 2020 Email Innovations Summit in Las Vegas, a joint production from Rising Media and Only Influencers. Read on to learn more about my approach to programming the Summit, what you can expect when you attend, where to apply to speak at the event, and how you can…

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Email | Innovations | Summit

email-|-innovations-|-summit

I am honored, excited and, to be honest, a little bit nervous about being tapped to chair the 2020 Email Innovations Summit in Las Vegas, a joint production from Rising Media and Only Influencers. Read on to learn more about my approach to programming the Summit, what you can expect when you attend, where to apply to speak at the event, and how you can…

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On Leaving the eec’s MAC…

on-leaving-the-eec’s-mac…

It was with a heavy heart this morning that I resigned from the Membership Advisory Committee (MAC) of the Email Experience Council (eec), and as chair of the eec’s membership and marketing sub-committee (M&M). I hope to continue as a member of the organization. I was a member of the MAC and chair of the M&M for over 3 years. I am proud of the…

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