Tag Archives: KickBox

The Battle of the Opt-In Methods

the-battle-of-the-opt-in-methods

It's 2021, the golden age of data privacy laws and requirements, which means you should only be sending opt-in or permission-based emails. If you are not, you're setting yourself up for BIG trouble—not only from a legal perspective, from a deliverability perspective as well. Obtaining explicit consent from subscribers will not only ensure better inbox placement but will also help drive positive engagement and reduce…

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Deliverability Damage Control: Tips for Issue Mitigation | Email Deliverability Unfiltered – Episode 8

deliverability-damage-control:-tips-for-issue-mitigation-|-email-deliverability-unfiltered-–-episode-8

Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Tamara Bond, Delivery Operations Manager at dotdigital Meet Tamara Bond Tamara is dotdigital’s Delivery Operations Manager and mail-server-tinkerer in chief. With over 7 years experience in bulk email delivery specifically, as well as a depth of knowledge in more general digital marketing & SaaS technology, she brings plenty of expertise on data-driven development,…

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(My Subscriber) Loves Me, or Loves Me Not? When To Let Go Of Unengaged Contacts.

(my-subscriber)-loves-me,-or-loves-me-not?-when-to-let-go-of-unengaged-contacts.

No Bullsh*t Advice From Email Experts Email is a powerful tool in building relationships and keeping in touch with lovers of your brand. But not every subscriber who was once head-over-heels for your brand will keep that same passion forever. Subscribers can start to go cold over time and continuing to pursue those who have not opened, clicked, or purchased in a long time can…

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Deliverability in 2020: A Look Back

deliverability-in-2020:-a-look-back

Between a global pandemic, the most controversial presidential election in US history, and a seemingly endless surge of important issues making headlines, 2020 delivered email marketers the perfect email storm. Some were able to weather the storm, even with the smallest of sea-faring ships, while others ended up shipwrecked along the shores of Inbox Island. Despite hoping life would return to normal after a few…

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Common Deliverability Myths, Debunked | Email Deliverability Unfiltered – Episode 7

common-deliverability-myths,-debunked-|-email-deliverability-unfiltered-–-episode-7

Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Co-Host: Brian Dayman, Marketing Manager at Kickbox With the increasing importance of deliverability in a more competitive email marketing world, marketers are looking to understand deliverability better. However, there are a lot of myths circling around the email community that need to be put to rest. Here are our top deliverabiliy myths, based on…

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Careers in the Email Industry

careers-in-the-email-industry

No Bullsh*t Advice From Email Experts Many marketers have said "email is dead," but that can't be further from the truth, especially considering the growth email has seen in the past year. And with the growth in email use comes growing career possibilities within the email industry. Thousands of companies look to hire professionals to drive this critical channel, giving those in the email industry…

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How the Customer Experience Can Boost Email Engagement

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Email Deliverability Unfiltered - Episode 6 Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Kath Pay, Founder of Holistic Email Marketing Meet Kath Pay Kath is an email marketing veteran, frequent speaker, and CEO of boutique consultancy, Holistic Email Marketing, which delivers data-driven email marketing strategies that focus on the entire customer journey. Her new book, titled Holistic Email Marketing: A…

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Deliverability Resolutions to Keep in 2021

deliverability-resolutions-to-keep-in-2021

A new year is a great time to hit the ‘Reset’ button and focus on a better version of yourself. For individuals, this can mean setting resolutions related to fitness, meditation or engaging in a healthier lifestyle. For businesses, it can be a chance to assess their past year’s performance and set goals for improving their email program moving forward. As we’re finishing up one…

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Standing Out In a Crowded Inbox

standing-out-in-a-crowded-inbox

No Bullsh*t Advice From Email Experts There's no question that email is an extremely effective channel for building relationships and driving sales. But with email send volume steadily increasing in 2020 and through the holidays, there has never been more competition in the inbox, and with it, some tricky tactics to drive opens for one-off campaigns. Email marketers today are expected to not only stand…

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All About Permission | Email Deliverability Unfiltered – Episode 5

all-about-permission-|-email-deliverability-unfiltered-–-episode-5

Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Skyler Holobach, Senior Manager, Email Reputation at Pardot & Salesforce Marketing Cloud Meet Skyler Holobach Skyler Holobach is the Senior Manager, Email Reputation for Pardot & Salesforce Marketing Cloud. She is a leading expert on email policy, compliance and anti-abuse with more than 8 years of experience. Skyler was recently named Anti-Harassment Board…

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B2B Deliverability Challenges

b2b-deliverability-challenges

Any email marketer who’s spent time in the B2B world can tell you that it’s a whole different ball game than B2C. There are more destinations for a sender to monitor and inquire about when a deliverability issue rears its ugly head. There are more possible reasons why the deliverability issue occurred because there are typically more layers of filtering to get through before you…

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All About Email Authentication | Email Deliverability Unfiltered – Episode 4

all-about-email-authentication-|-email-deliverability-unfiltered-–-episode-4

Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Matthew Vernhout, VP of Deliverability at Netcore Solutions Meet Matthew Matthew Vernhout is the VP of Deliverability North America for Netcore Solutions, the founder and editor-in-chief at EmailKarma.net and the founder of the Canadian Email Summit. Matt's resume is extensive because he's been working in email for 20 years. He's a very active…

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Finding the Right Email Send Volume

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No Bullsh*t Advice From Email Experts Raise your hand if you are starting to feel a bit claustrophobic when you check your email (raises hand). As our inboxes become fuller, it's apparent that email marketers are ramping up their sending ahead of the holiday season to attract more buyers. And for a lot of brands, it works. But, before you follow suit, you'll want to…

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All About Email Metrics | Email Deliverability Unfiltered – Episode 3

all-about-email-metrics-|-email-deliverability-unfiltered-–-episode-3

One of the keys to mastering email and deliverability is knowing how to measure success or failure. However, deliverability is complicated and despite what marketers are told from popular third-party deliverability services, there is no cut-and-dry deliverability score that will accurately predict whether you will land in the inbox every time. Furthermore, mailbox providers (MBPs) and Email Service Providers (ESPs) don’t tell us what our…

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Help! I’m Stuck In the Spam Folder

help!-i’m-stuck-in-the-spam-folder

Are you one of those naughty email marketers who didn’t follow the advice we shared on our blog posts in September about holiday marketing tips and email list management? That’s ok. We’ve still got your back. This month, we’ve asked our guest experts to help you dig yourself back out of the spam folder and get back to being the good-natured email marketer we know…

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Understanding Sender Reputation | Email Deliverability Unfiltered – Episode 2

understanding-sender-reputation-|-email-deliverability-unfiltered-–-episode-2

When it comes to email deliverability, sender reputation is kind of a big deal. And by “kind of” we mean “very, very much”. Whether you land in the inbox or in spam is determined by the recipient’s mailbox provider (Gmail, Outlook, etc.), and the mailbox providers use sender reputation to determine whether you’re trustworthy enough to go to the inbox. Much like a credit score,…

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Crafting The Perfect Abandoned Cart Emails

crafting-the-perfect-abandoned-cart-emails

No Bullsh*t Advice From Email Experts Ecommerce opens up great opportunities for retailers to reach more potential customers online. But with that increased potential for revenue comes more competition. How will your brand grab consumers' attention when they've abandoned their cart? We've all begun placing an order online, but for one reason or another, we get distracted and don't get around to completing the order.…

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Email Deliverability Unfiltered: Email List Management

email-deliverability-unfiltered:-email-list-management

This month's topic comes right on time as we enter Q4 and brace for what is bound to be the biggest online shopping season the marketing world has ever experienced. Now is usually the time marketers start adopting less than ideal list management practices. The consensus among all of us deliverability folks is a resounding, "Don't Do It!" But alas, those lofty marketing goals remain,…

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What Is Email Deliverability & Why Is It Important? | Episode 1

what-is-email-deliverability-&-why-is-it-important?-|-episode-1

If you’ve been in the email marketing game for any time, you’ve probably heard about the importance of deliverability. But do you know exactly how it applies to your own email program and affects your relationship with inbox providers, your sending platform, and your subscribers? In this first iteration of a new series on deliverability, we’ll break down the basics of this topic to give…

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Email Strategies for the Holiday Shopping Season: The Right Way to Re-Engage Customers

email-strategies-for-the-holiday-shopping-season:-the-right-way-to-re-engage-customers

No Bullsh*t Advice From Email Experts Brace yourselves, marketers. The 2020 holiday season is going to be unlike any we've ever seen. In fact, a recent study by Radial states that ecommerce demand during the pandemic already exceeds any peak we saw in 2019—that includes the 2019 holiday season! It also states that 66% of shoppers plan to increase their online purchases during the 2020…

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