Tag Archives: KickBox

BIMI support coming to Apple OS/iOS16 this FALL!

bimi-support-coming-to-apple-os/ios16-this-fall!

NEWS BREAK! Have you heard the BIMI news yet?! No?! Well, it was subtle, but the infographic on the BIMI Group's website detailing out the participaing providers had a little change in the last couple of days. What was once three providers supporting BIMI is now 4! And guess who it is? Apple! Coming this fall (2022), MacOS/iOS16 will rollout their support for BIMI! Details

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The Microsoft Conundrum – Part 2

the-microsoft-conundrum-–-part-2

The Microsoft Conundrum - 2 Part Series Part 1: Domain Reputation and Email Authentication: More than a best practice > Part 2: Other Important Tidbits about Sending to Microsoft: 6 factors that can impact your deliverability As we discussed in The Microsoft Conundrum, Microsoft is starting to make some changes. It’s been a longstanding understanding that mailing to Microsoft can be quite the undertaking, especially

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The Microsoft Conundrum – Part 1

the-microsoft-conundrum-–-part-1

The Microsoft Conundrum - 2 Part Series > Part 1: Domain Reputation and Email Authentication: More than a best practice Part 2: Other Important Tidbits about Sending to Microsoft: 6 factors that can impact your deliverability Microsoft delivery and deliverability has been a significant, collective challenge for senders and deliverability teams for many, many years. There are best practices and Microsoft best practices. And even

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The Email Engagement Metrics You Should Really Be Paying Attention To

the-email-engagement-metrics-you-should-really-be-paying-attention-to

Image source: Rawpixel.com Getting leads to open your emails is one battle while getting them to engage and convert is another. If you’re well-versed with email marketing, you’ll know that even the smallest tweak can yield excellent results in expanding your customer reach. Evaluating key email engagement metrics can help you to optimize your email marketing strategy. The purpose of this guide Email marketing relies

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Use An Email List Cleaner, and 4 Other Ways to Increase Engagement

use-an-email-list-cleaner,-and-4-other-ways-to-increase-engagement

Photo By tonktiti One of the biggest challenges email marketers face today is achieving engagement with email marketing. Getting someone to sign up to your email list is a challenge on its own, but receiving no engagement can be downright frustrating. Advancements in technology offer a wide variety of tools – including email list cleaners – that can help improve your engagement metrics. This article

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Shared IP vs. Dedicated IP: What’s the Difference?

shared-ip-vs.-dedicated-ip:-what’s-the-difference?

Freepik, DCStudio Your inbox placement depends on many factors, and IP reputation tops the list. A poor IP reputation can damage your overall sender reputation, which won’t bode well for your inbox placement. That’s why committing to an IP strategy is important. Which is the right choice for you: a shared IP, or a dedicated IP? The answer likely depends on the type of sender

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How to Improve Email Deliverability with 4 Easy Fixes

how-to-improve-email-deliverability-with-4-easy-fixes

Freepik, yanalya There isn’t a single, quick fix that can solve your email deliverability issues, but there are several things you could easily do to significantly improve it. Email campaigns that don’t arrive in the inbox, don’t get read. Getting those emails to land in the inbox? That’s the task of email deliverability. In this article, we’ll cover four easy fixes to improve your email

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Busting Gmail Deliverability Myths

busting-gmail-deliverability-myths

Gmail dominates with over 1.5 billion active users. Whether you are a small or large business or focus on B2B or B2C, Gmail impacts nearly every marketer's email program. Gmail not only hosts consumer domains gmail.com and googlemail.com but also hosts business mail through Google Workspace. So it's no surprise folks pay attention when Gmail makes an announcement or releases a new feature. There is

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How to Test Email Deliverability, And When You Should Do It

how-to-test-email-deliverability,-and-when-you-should-do-it

You need a complete picture of your email program’s performance. Knowing how to test your email deliverability, when to do it, and why it’s important can help you reach your recipients’ inboxes and help you obtain a positive email ROI. Have you noticed your open and click-through rates have been tanking lately? Or are you losing subscribers left and right? These are clear signals that…

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How to Verify Your Email Address List: What to Use, and What to Look Out For

how-to-verify-your-email-address-list:-what-to-use,-and-what-to-look-out-for

On the outside, your email lists might appear legitimate. As far as you can tell, all of the email addresses included in your lists should be there. Or should they be? Email verification can give you insights about each one. Let’s assume you manage massive email lists with hundreds, thousands, or even millions of subscribers. Email marketing is your largest channel and sending email campaigns…

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6 Mistakes That Can Affect Your Sender Reputation

6-mistakes-that-can-affect-your-sender-reputation

Billions of emails get sent every day. Did you know that 45% of those emails are spam? With nearly half of the emails circulating being unwanted or otherwise malicious, Internet Service Providers (ISPs) remain on high alert when protecting their inbox owners. When you send an email, your recipient’s ISP will determine if you’re a trustworthy sender. That means based on your past sending history…

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What Is the Definition of Email Deliverability? (And 3 Misconceptions You Might Have)

what-is-the-definition-of-email-deliverability?-(and-3-misconceptions-you-might-have)

Maybe you’ve read countless sources, and you’re still not sure what email deliverability is (or isn’t). It can be difficult to cut through the noise and get to the bottom of its complexities. Anyone can create a website or pose as an expert in just about any field you can imagine these days. Bombarded by a flurry of information masquerading as “fact,” sometimes it can…

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How to Fix an Email Bounce Back, However It Happens

how-to-fix-an-email-bounce-back,-however-it-happens

If you’ve ever received an email bounce-back notice – otherwise known as an NDR or DSN – then you already know that not every email that you send gets delivered. The thing is, not all email bounces are the same. Your email could fail to be delivered for a permanent reason (a hard bounce) or a temporary reason (a soft bounce). The key here is…

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Email Reputation Check List: Top Factors You Should Consider

email-reputation-check-list:-top-factors-you-should-consider

It takes time to build your email reputation, yet no time at all to drag it into the gutter. To reach the inbox, you need a strong sender reputation. Your recipients’ Internet Service Providers (ISPs) are keeping tabs on your sending behavior. By that we mean, they’re assigning you an email sender reputation score, and they’re considering multiple indicators as they do it. Your email…

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How Does a Spam Checker Work?

how-does-a-spam-checker-work?

No email marketer would likely ever describe themselves as a “spammer.” And yet, if your engagement rates are on the low end, you’re likely ending up in the Spam folder along with the “genuine” spammers of the world. Simply put, spam is unwanted or unsolicited content – the junk mail of the internet. Anything you can do to stay out of there and get back…

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4 Ways to Protect Your Online Forms

4-ways-to-protect-your-online-forms

Forms are wonderful. Amirite? They are a direct connection to your customer so they can communicate with you. The purpose of this connection could be as simple as letting you know they are interested in your service. Or something more complex like collecting valuations on products and feedback on services. When forms are done right and their purpose is to build your customer base, they…

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What Are the Best Ways to Validate Email Addresses?

what-are-the-best-ways-to-validate-email-addresses?

You need a clear view of the health of your opt-in email lists. Verifying that the emails on your lists are valid will reduce your bounce rate and protect your sender reputation. Sending your campaign emails to invalid email addresses will only lead to negative signals and experiences. That’s a costly mistake: the time and resources to send that email aside, you also risk a…

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How to Test Email Deliverability, And When You Should Do It

how-to-test-email-deliverability,-and-when-you-should-do-it

You need a complete picture of your email program’s performance. Knowing how to test your email deliverability, when to do it, and why it’s important can help you reach your recipients’ inboxes and help you obtain a positive email ROI. Have you noticed your open and click-through rates have been tanking lately? Or are you losing subscribers left and right? These are clear signals that…

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Email Sunsetting Policies

email-sunsetting-policies

Sunsetting policies are the strategic removal of customers from your communication stream or email program. Parting ways with customers and sunsetting communications with them can sometimes feel sad and bittersweet. After all the work you put in to acquire them, it can be hard to let them go. But it is a necessary step for healthy deliverability and a well-run email program. We asked email…

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Best Ways to Grow Your Email List in 2022

best-ways-to-grow-your-email-list-in-2022

No Bullsh*t Advice From Email Experts As consumer behaviors evolve, so should your marketing tactics and the way you grow your email list. Thanks to the pandemic, more consumers are doing business online. Great news, right? Yes, and no. This rise in adoption of digital channels also means the cost to acquire a customer is more significant. And the competition for consumers’ attention is more…

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