Tag Archives: KickBox

What Is Email Deliverability & Why Is It Important?

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If you’ve been in the email marketing game for any time, you’ve probably heard about the importance of deliverability. But do you know exactly how it applies to your own email program and affects your relationship with inbox providers, your sending platform, and your subscribers? In this first iteration of a new series on deliverability, we’ll break down the basics of this topic to give…

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Email Strategies for the Holiday Shopping Season: The Right Way to Re-Engage Customers

email-strategies-for-the-holiday-shopping-season:-the-right-way-to-re-engage-customers

No Bullsh*t Advice From Email Experts Brace yourselves, marketers. The 2020 holiday season is going to be unlike any we've ever seen. In fact, a recent study by Radial states that ecommerce demand during the pandemic already exceeds any peak we saw in 2019—that includes the 2019 holiday season! It also states that 66% of shoppers plan to increase their online purchases during the 2020…

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Email Deliverability Unfiltered: Gmail Tabs

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For this month's post, we thought you might appreciate having 10 bonafide experts of their craft, people who live in the trenches and eat, sleep, and breathe email deliverability discuss the complexities of Gmail tabs. There seems to be a lot of confusion around Gmail tabs, especially the Promotions tab, and considering Q4 is just around the corner, we felt the need to tackle some…

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Email Testing for Success

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No Bullsh*t Advice From Email Experts There's nothing worse than hitting send on an email campaign then realizing you made a mistake once it hits your inbox. Whether it's a formating issue or one of your links is wrong—it's a painful experience—one that can be easily avoided with the proper testing processes in place. Email Testing is a crucial step yet even some of the…

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Email Deliverability Unfiltered: Overrated Metrics

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I’ve said this before and I’ll say it again: email deliverability is hard. There are so many factors that ISPs (also known as Mailbox Providers) consider when determining whether an email will even be accepted into their system, as well as if it will be delivered to the inbox of recipients. Before we jump in to a discussion about metrics, it’s important for all email…

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Email Marketing With Empathy

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No Bullsh*t Advice From Email Experts In these uncertain times, brands are caught between the need to promote their brand, product, or service while also remaining sensitive to social issues that they and their customers care about. It can be tempting for email marketers to look at each email address as a number, but ultimately there is a real person behind each one. So, how…

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Introducing: The Kickbox Deliverability Suite

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Email Deliverability Made Simple Kickbox is no longer just an email verification company. In a push to expand our platform to meet growing demand from our customers, Kickbox is excited to announce its new email deliverability suite of products to help marketers take the guesswork out of hitting the inbox. This expansion of our email tools gives marketers an alternative to recently-consolidated email deliverability providers…

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Email Deliverability Unfiltered: Hardest Issues to Solve

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There's no quick trick or simple solution to resolving deliverability issues. The fact that all of our deliverability experts point out a different aspect or issue that is difficult to solve only emphasizes how complex it can be to hit the inbox. From ensuring marketers are adhering to best email practices to trying to navigate email filters and DMARC, one thing is certain: you don't…

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Boosting Your Transactional Emails

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No Bullsh*t Advice From Email Experts It might be time to boost your transactional messaging. Transactional emails are often very informational, matter-of-fact, and outright B-O-R-I-N G. However, with a little bit of love you can transform your transactional emails into a powerful part of the customer experience, especially considering they tend to have a much higher open rate than traditional marketing emails. We asked industry…

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Skyrocket Your Email ROI Webinar Recap

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Featuring Kickbox + Iterable Originally aired on Wednesday, June 10, 2020 Looking to get the most out of your email marketing? We all know that it comes down to optimizing your messages and getting more opens, click-throughs, and conversions. That seems simple enough, but boosting email marketing ROI requires seeing each message as more than stand-alone emails, but part of a strong workflow. One that…

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Email Deliverability Unfiltered: Best Practices

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The term "best practice" is somewhat of an overused marketing term. However, when it comes to email deliverability there really are best practices every marketer should follow to increase their chances of reaching the inbox. We gave our deliverability experts a megaphone this month to remind marketers which email best practices they shouldn't be neglecting. We’ve got experts from SocketLabs, dotdigital, Word to the Wise,…

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Smarter Segmentation 2020

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No Bullsh*t Advice From Email Experts As email marketers, we know that leveraging subscriber data is critical to sending more personalized campaigns that convert at a higher rate than batch-and-blast campaigns. But knowing how to capture and use that data isn't always so obvious. Smart segmentation can help you target subscribers more effectively so you can deliver more relevant messaging resulting in more customers and…

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Maximizing Email Marketing For Your Clients Webinar Recap

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Featuring Kickbox + Campaign Monitor Originally aired on Wednesday, April 29, 2020 Faced with a changing marketplace, agencies that leverage email marketing are under more pressure to do more with less for their clients. The current market volatility, along with increased competition from other agencies and increased in-house marketing capabilities compel agencies to not only make marketing dollars stretch further, but also prove their unique…

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The State of Email Sign-ups Webinar Recap

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Featuring Kickbox + eFocus Marketing Orignially aired on Thursday, April 16, 2020 It’s no secret that marketing is becoming increasingly digitized, and email marketing is playing a huge role in driving ROI as competition increases. This is especially true for companies in the US and UK, which are leading markets in the shift from brick-and-mortar to digital marketing. To better understand and analyze best practices…

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Email Deliverability Unfiltered: Gaps in MarTech

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There are so many factors to consider when diagnosing issues with deliverability, from data collection, management and authentication to targeting and content. If your company doesn't have a dedicated deliverability team, these tasks often fall on the marketer's plate which is why having the right technology is so important. Unfortunately, getting to the root of your issue can be time consuming and oftentimes deliverability tools…

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Adapting to Change: Adjusting Your Email Strategy To Changing Times

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No Bullsh*t Advice From Email Experts As the world faces a global pandemic and so many people, brands and industries are facing financial uncertainty, email marketing and connecting with your subscribers are more important than ever. Even if your industry has gone unscathed, it's not business as usual for anybody — unless you want to come across as insincere or tone-deaf. The companies that are…

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Email Deliverability Unfiltered: Hurdles to Avoid

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It's easy to get overwhelmed when it comes to deliverability issues within your email program. But as a marketer, you have more control over these issues than you may think. That's why we asked email deliverability experts Alyssa Dulin from ConvertKit, John Peters from Campaign Monitor, Raja Datta from TrueAccord and our very own VP of Industy Relations & Compliance Lauren Meyer at Kickbox to…

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[Press Release] Kickbox Appoints New VP of Industry Relations & Compliance to Drive Product Development Strategy

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Addition of Anti-Abuse & Deliverability Expert Strengthens Company Relations and Sets Stage for Product Category Expansion For Immediate Release: (PRWEB) March 18, 2020 Kickbox, a leader in email verification, today announced the appointment of Lauren Meyer as its VP of Industry Relations & Compliance. Meyer brings more than 13 years of experience in the email, anti-abuse, deliverability and compliance industry to this role where she…

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Migrating Your Email Data Between Platforms: What You Need to Know

migrating-your-email-data-between-platforms:-what-you-need-to-know

Moving email data from one platform to another happens all the time. Perhaps you're switching ESPs or adopting a new CRM or marketing tool. With the MarTech landscape changing as frequently as it does, chances are at some point you'll be tasked with moving a large volume of customer data to another platform. In a recent guest blog post, written for Campaign Monitor, Kickbox Marketing…

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