Tag Archives: KickBox

B2B Deliverability Challenges

b2b-deliverability-challenges

Any email marketer who’s spent time in the B2B world can tell you that it’s a whole different ball game than B2C. There are more destinations for a sender to monitor and inquire about when a deliverability issue rears its ugly head. There are more possible reasons why the deliverability issue occurred because there are typically more layers of filtering to get through before you…

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All About Email Authentication | Email Deliverability Unfiltered – Episode 4

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Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Matthew Vernhout, VP of Deliverability at Netcore Solutions Meet Matthew Matthew Vernhout is the VP of Deliverability North America for Netcore Solutions, the founder and editor-in-chief at EmailKarma.net and the founder of the Canadian Email Summit. Matt's resume is extensive because he's been working in email for 20 years. He's a very active…

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Finding the Right Email Send Volume

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No Bullsh*t Advice From Email Experts Raise your hand if you are starting to feel a bit claustrophobic when you check your email (raises hand). As our inboxes become fuller, it's apparent that email marketers are ramping up their sending ahead of the holiday season to attract more buyers. And for a lot of brands, it works. But, before you follow suit, you'll want to…

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All About Email Metrics | Email Deliverability Unfiltered – Episode 3

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One of the keys to mastering email and deliverability is knowing how to measure success or failure. However, deliverability is complicated and despite what marketers are told from popular third-party deliverability services, there is no cut-and-dry deliverability score that will accurately predict whether you will land in the inbox every time. Furthermore, mailbox providers (MBPs) and Email Service Providers (ESPs) don’t tell us what our…

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Help! I’m Stuck In the Spam Folder

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Are you one of those naughty email marketers who didn’t follow the advice we shared on our blog posts in September about holiday marketing tips and email list management? That’s ok. We’ve still got your back. This month, we’ve asked our guest experts to help you dig yourself back out of the spam folder and get back to being the good-natured email marketer we know…

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Understanding Sender Reputation | Email Deliverability Unfiltered – Episode 2

understanding-sender-reputation-|-email-deliverability-unfiltered-–-episode-2

When it comes to email deliverability, sender reputation is kind of a big deal. And by “kind of” we mean “very, very much”. Whether you land in the inbox or in spam is determined by the recipient’s mailbox provider (Gmail, Outlook, etc.), and the mailbox providers use sender reputation to determine whether you’re trustworthy enough to go to the inbox. Much like a credit score,…

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Crafting The Perfect Abandoned Cart Emails

crafting-the-perfect-abandoned-cart-emails

No Bullsh*t Advice From Email Experts Ecommerce opens up great opportunities for retailers to reach more potential customers online. But with that increased potential for revenue comes more competition. How will your brand grab consumers' attention when they've abandoned their cart? We've all begun placing an order online, but for one reason or another, we get distracted and don't get around to completing the order.…

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Email Deliverability Unfiltered: Email List Management

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This month's topic comes right on time as we enter Q4 and brace for what is bound to be the biggest online shopping season the marketing world has ever experienced. Now is usually the time marketers start adopting less than ideal list management practices. The consensus among all of us deliverability folks is a resounding, "Don't Do It!" But alas, those lofty marketing goals remain,…

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What Is Email Deliverability & Why Is It Important? | Episode 1

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If you’ve been in the email marketing game for any time, you’ve probably heard about the importance of deliverability. But do you know exactly how it applies to your own email program and affects your relationship with inbox providers, your sending platform, and your subscribers? In this first iteration of a new series on deliverability, we’ll break down the basics of this topic to give…

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Email Strategies for the Holiday Shopping Season: The Right Way to Re-Engage Customers

email-strategies-for-the-holiday-shopping-season:-the-right-way-to-re-engage-customers

No Bullsh*t Advice From Email Experts Brace yourselves, marketers. The 2020 holiday season is going to be unlike any we've ever seen. In fact, a recent study by Radial states that ecommerce demand during the pandemic already exceeds any peak we saw in 2019—that includes the 2019 holiday season! It also states that 66% of shoppers plan to increase their online purchases during the 2020…

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Email Deliverability Unfiltered: Gmail Tabs

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For this month's post, we thought you might appreciate having 10 bonafide experts of their craft, people who live in the trenches and eat, sleep, and breathe email deliverability discuss the complexities of Gmail tabs. There seems to be a lot of confusion around Gmail tabs, especially the Promotions tab, and considering Q4 is just around the corner, we felt the need to tackle some…

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Email Testing for Success

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No Bullsh*t Advice From Email Experts There's nothing worse than hitting send on an email campaign then realizing you made a mistake once it hits your inbox. Whether it's a formating issue or one of your links is wrong—it's a painful experience—one that can be easily avoided with the proper testing processes in place. Email Testing is a crucial step yet even some of the…

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Email Deliverability Unfiltered: Overrated Metrics

email-deliverability-unfiltered:-overrated-metrics

I’ve said this before and I’ll say it again: email deliverability is hard. There are so many factors that ISPs (also known as Mailbox Providers) consider when determining whether an email will even be accepted into their system, as well as if it will be delivered to the inbox of recipients. Before we jump in to a discussion about metrics, it’s important for all email…

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Email Marketing With Empathy

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No Bullsh*t Advice From Email Experts In these uncertain times, brands are caught between the need to promote their brand, product, or service while also remaining sensitive to social issues that they and their customers care about. It can be tempting for email marketers to look at each email address as a number, but ultimately there is a real person behind each one. So, how…

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Introducing: The Kickbox Deliverability Suite

introducing:-the-kickbox-deliverability-suite

Email Deliverability Made Simple Kickbox is no longer just an email verification company. In a push to expand our platform to meet growing demand from our customers, Kickbox is excited to announce its new email deliverability suite of products to help marketers take the guesswork out of hitting the inbox. This expansion of our email tools gives marketers an alternative to recently-consolidated email deliverability providers…

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Email Deliverability Unfiltered: Hardest Issues to Solve

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There's no quick trick or simple solution to resolving deliverability issues. The fact that all of our deliverability experts point out a different aspect or issue that is difficult to solve only emphasizes how complex it can be to hit the inbox. From ensuring marketers are adhering to best email practices to trying to navigate email filters and DMARC, one thing is certain: you don't…

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Boosting Your Transactional Emails

boosting-your-transactional-emails

No Bullsh*t Advice From Email Experts It might be time to boost your transactional messaging. Transactional emails are often very informational, matter-of-fact, and outright B-O-R-I-N G. However, with a little bit of love you can transform your transactional emails into a powerful part of the customer experience, especially considering they tend to have a much higher open rate than traditional marketing emails. We asked industry…

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Skyrocket Your Email ROI Webinar Recap

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Featuring Kickbox + Iterable Originally aired on Wednesday, June 10, 2020 Looking to get the most out of your email marketing? We all know that it comes down to optimizing your messages and getting more opens, click-throughs, and conversions. That seems simple enough, but boosting email marketing ROI requires seeing each message as more than stand-alone emails, but part of a strong workflow. One that…

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Email Deliverability Unfiltered: Best Practices

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The term "best practice" is somewhat of an overused marketing term. However, when it comes to email deliverability there really are best practices every marketer should follow to increase their chances of reaching the inbox. We gave our deliverability experts a megaphone this month to remind marketers which email best practices they shouldn't be neglecting. We’ve got experts from SocketLabs, dotdigital, Word to the Wise,…

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Smarter Segmentation 2020

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No Bullsh*t Advice From Email Experts As email marketers, we know that leveraging subscriber data is critical to sending more personalized campaigns that convert at a higher rate than batch-and-blast campaigns. But knowing how to capture and use that data isn't always so obvious. Smart segmentation can help you target subscribers more effectively so you can deliver more relevant messaging resulting in more customers and…

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