Tag Archives: KickBox

Technologies for Email Deliverability

technologies-for-email-deliverability

Strong deliverability is the culmination of delivery (getting your email accepted) and inboxing (“See ya never, Spam Folder!”). Often what is presented to marketers as the “10 Things to Ensure You Get to the Inbox” (or some iteration of that) focuses on strategies and decisioning, but below the surface lies a whole world of technical requirements and best practices that impacts performance as well. In…

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Growing Your Email List

growing-your-email-list

No Bullsh*t Advice From Email Experts Email marketing is the most lucrative marketing channel for most businesses, generating $42 for every $1 spent, which is an astounding 4,200% ROI, according to a recent Hubspot article But over time, database decay can degrade that ROI, leaving email marketers to find new ways to grow their list. Not only in quantity, but also quality subscribers who want…

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Kickbox Upgrade: Deliverability Tools Now Available to All Users

kickbox-upgrade:-deliverability-tools-now-available-to-all-users

Kickbox just got a major upgrade! Starting today, all new and existing Kickbox accounts include access to our full suite of deliverability monitoring tools. In addition to email verification, you now have more tools to help you reach the inbox and alert you of potential deliverability issues. As mailbox providers roll out more stringent email privacy policies, it's becoming increasingly difficult to analyze and track…

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What the Apple Privacy Update Means For The Future of Email Marketing

what-the-apple-privacy-update-means-for-the-future-of-email-marketing

Shift Happens The email marketing landscape is constantly changing, which seems to be true more so now than ever. In June, Apple announced that it would soon be rolling out new privacy updates, Mail Privacy Protection (MPP), along with its new features in iOS15, potentially changing the way that email marketers track metrics. Changes will likely take effect in September when the update rolls out…

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Finding Flexibility in Deliverability

finding-flexibility-in-deliverability

Picking out a pair of shoes shouldn’t be difficult, but sometimes it is. Why? Because there are tons of options. And not every shoe works for every occasion. Choosing a deliverability strategy can feel the same way. In most scenarios, that trusty pair of running sneaks works perfectly, but sometimes you need a good pair of hiking boots to climb out of the trenches. And…

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Designing the Perfect Email

designing-the-perfect-email

No Bullsh*t Advice From Email Experts There are many critical components to a high-performing email marketing program—from mastering lifecycle marketing and email list hygiene to creating authentic, engaging and value-rich content. However, you can check all of those boxes and utilize all of the right techniques, but if you package it together in a poorly designed email, all of that hard work won't pay off.…

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From Spam to the Inbox: The Eargo Journey | Email Deliverability Unfiltered

from-spam-to-the-inbox:-the-eargo-journey-|-email-deliverability-unfiltered

In this episode of our Email Deliverability Unfiltered, we’re joined by Ron Dorsey, the Director of Lifecycle Marketing at Eargo, a hearing aid manufacturer on a mission to help people hear life to the fullest. Together, we explore a real-life example of how best practices, careful planning, and patience work together to move Eargo from a spammy predicament back to the inbox. Watch Full Episode…

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Handling Disposable Emails in 2021: Allow or Block

handling-disposable-emails-in-2021:-allow-or-block

Disposable emails are inevitable. Some view them as real miscreants that take advantage of offers, disguise activity, and commit to only a transient affair. Some view them as a way to manage and protect privacy. But, no matter how you view them, they will inevitably make their way into your list. In this month’s roundup, email experts from Netcore, Word to the Wise, ActiveCampaign, Campaign…

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Creating Authentic Email Content

creating-authentic-email-content

No Bullsh*t Advice From Email Experts We've talked about the importance of email segmentation to help send more relevant, personalized content. But we haven't talked too much about the importance of authenticity in your email content. Relevant, personalized and authentic content is not just what subscribers want. It's what they expect. After all, each email address has a real person behind it who trusts you…

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Email Security Advice to Combat Attacks

email-security-advice-to-combat-attacks

A compromise is beneficial when two parties are coming to the table to negotiate something they are at odds with. However, be it at work or at home, a compromised account favors only one party and the intent is not for the betterment of the relationship. Unless you’re following closely, a lot of compromises occur without much fanfare or significant news coverage. This is probably…

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Advanced Data Collection Practices

advanced-data-collection-practices

No Bullsh*t Advice From Email Experts Your marketing is only as good as the data you collect. Your ability to segment, personalize and send targeted marketing messages to your customers relies on your ability to capture the right data. That means thinking outside of the box when it comes to collecting information about your customers—beyond a simple form on your website. Webforms work but there…

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Sending Domains. To Subdomain or Not To Subdomain?

sending-domains.-to-subdomain-or-not-to-subdomain?

To subdomain or not to subdomain? That is the question or something along those lines. There are often so many questions that come in around sending domains that range from “What is it?” to “Does it matter?” to “Should I create a new domain” to “What do I use?” to “Why can’t I use that?” to “Oh, can I use this?” In this month’s roundup,…

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Creative Ways to Upsell Customers Using Email

creative-ways-to-upsell-customers-using-email

No Bullsh*t Advice From Email Experts Increasing the value of a customer through upselling is essential to maintaining a healthy bottom line. In today's digital world, email is a must-have channel to help you boost revenue by convincing your customers to take advantage of your other offerings. After all, we all know that selling to an existing customer is much less costly than acquiring a…

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The Real Cost of Spam Complaints

the-real-cost-of-spam-complaints

Let's face it, spam complaints happen. If you are sending email, you are bound to get a few spam complaints. But at what point do negative indicators, like spam complaints, start impacting your sender reputation and your ability to reach your subscriber’s inbox? Or when do they begin to raise the red flag or skyrocket to DEFCON 10 at your ESP? This month, we've asked…

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Mastering Lifecycle Marketing Using Email

mastering-lifecycle-marketing-using-email

No Bullsh*t Advice From Email Experts Lifecycle marketing is about meeting potential customers, prospects and customers exactly where they are in the customer journey. Email is a critical component to that because it is the primary vehicle marketers use to deliver the right messaging at each step along the way. That could be a first-touch email to make them feel welcomed and to make a…

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Email & Virtual Events

email-&-virtual-events

No Bullsh*t Advice From Email Experts Thanks to the coronavirus pandemic packing out a conference hall or in-person event is no longer an option. That is why so many brands are leveraging digital events—and email—to create digital experiences to bring people together. Whether you are dabbling with webinars or you jumped on the virtual event bandwagon early, in today's digital landscape, you'll need to get…

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The Battle of the Opt-In Methods

the-battle-of-the-opt-in-methods

It's 2021, the golden age of data privacy laws and requirements, which means you should only be sending opt-in or permission-based emails. If you are not, you're setting yourself up for BIG trouble—not only from a legal perspective, from a deliverability perspective as well. Obtaining explicit consent from subscribers will not only ensure better inbox placement but will also help drive positive engagement and reduce…

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Deliverability Damage Control: Tips for Issue Mitigation | Email Deliverability Unfiltered – Episode 8

deliverability-damage-control:-tips-for-issue-mitigation-|-email-deliverability-unfiltered-–-episode-8

Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Tamara Bond, Delivery Operations Manager at dotdigital Meet Tamara Bond Tamara is dotdigital’s Delivery Operations Manager and mail-server-tinkerer in chief. With over 7 years experience in bulk email delivery specifically, as well as a depth of knowledge in more general digital marketing & SaaS technology, she brings plenty of expertise on data-driven development,…

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(My Subscriber) Loves Me, or Loves Me Not? When To Let Go Of Unengaged Contacts.

(my-subscriber)-loves-me,-or-loves-me-not?-when-to-let-go-of-unengaged-contacts.

No Bullsh*t Advice From Email Experts Email is a powerful tool in building relationships and keeping in touch with lovers of your brand. But not every subscriber who was once head-over-heels for your brand will keep that same passion forever. Subscribers can start to go cold over time and continuing to pursue those who have not opened, clicked, or purchased in a long time can…

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Deliverability in 2020: A Look Back

deliverability-in-2020:-a-look-back

Between a global pandemic, the most controversial presidential election in US history, and a seemingly endless surge of important issues making headlines, 2020 delivered email marketers the perfect email storm. Some were able to weather the storm, even with the smallest of sea-faring ships, while others ended up shipwrecked along the shores of Inbox Island. Despite hoping life would return to normal after a few…

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