Tag Archives: Landing pages

Website Optimization Ideas to Explore: An Oracle Consulting Checklist

website-optimization-ideas-to-explore:-an-oracle-consulting-checklist

Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Marketing Consulting, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including this one about optimization ideas for your website, mobile app, and other landing pages.…

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Dyspatch: 9 Ways to Get More Email Survey Responses

dyspatch:-9-ways-to-get-more-email-survey-responses

Email marketing is a great way to drive survey responses. I join other experts in talking with Liz Willits about ways to get more email survey responses. My advice centers on how to use interactivity to lower barriers and boost responses. I say: “AMP for Email and CSS-based interactivity make surveys easier for subscribers to complete. That’s because subscribers can immediately see the survey without…

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25 captivating call to action examples to 2x your list growth (and why they work)

25-captivating-call-to-action-examples-to-2x-your-list-growth-(and-why-they-work)

If you want to succeed as a creator, you need an email list full of people who can’t wait to hear from you. To get there, you need call-to-actions that will turn a landing page visitor into an email subscriber. The challenge? CTAs are so important they can become intimidating. Instead of making your CTA pop, you go with a generic one, like a simple…

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Email Marketing Trends for 2021: Competitive Differentiators

email-marketing-trends-for-2021:-competitive-differentiators

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of…

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7 free ways to drive traffic to your landing page

7-free-ways-to-drive-traffic-to-your-landing-page

Jump ahead Why you need to promote your landing page How to get free traffic to your landing page Promote your landing page with ConvertKit Have you ever set up a lemonade stand at the end of a cul-de-sac? It’s really demoralizing. You unfold the table under the early-Summer sun, carefully set your pitcher just so, and tape up your poster board sign with your…

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How to grow your email list for free in 2021

how-to-grow-your-email-list-for-free-in-2021

Jump ahead Why focus on growing your email list in 2021? 3 steps to growing your list for free Ready to start growing your email list in 2021?   Have you ever heard that you need an email list? Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Many people talk about email…

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How to create a one-page website that gets results

how-to-create-a-one-page-website-that-gets-results

Jump ahead What is a one-page website? How is a one-page website different from a landing page? 5 benefits of a one-page website for selling your products or services 7 one-page website best practices (and examples to inspire you!) Create your one-page website in ConvertKit for free You’re working hard on building your audience. You’re ready to get even more focused and launch a website…

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Which type of landing page is right for you?

which-type-of-landing-page-is-right-for-you?

Jump ahead Best practices for any landing page 10 types of landing page Link pages Ebook landing pages Webinar landing pages Event landing pages Newsletter landing pages Video landing pages Podcast landing pages Coming soon landing pages Product landing pages Profile landing pages Which type of landing page will you create? Whether you need to promote your podcast or attract subscribers to your newsletter, a…

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6 Best practices for effective podcast landing pages

6-best-practices-for-effective-podcast-landing-pages

Jump ahead Why are marketers using podcasts today? 5 reasons why you need a podcast landing page The anatomy of an effective podcast landing page 6 tips for creating a high-converting podcast landing page (with examples) People are always looking for the most convenient ways to get information while multitasking. That’s why podcasts are becoming increasingly popular: the listener can listen while doing other things…

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11 Outstanding product landing page examples that convert

11-outstanding-product-landing-page-examples-that-convert

Jump ahead What is a product landing page? How do product landing pages differ from lead generation landing pages? What types of products can you sell with a product landing page? 5 essential elements every product landing page should include Here's the dirty truth: even seasoned entrepreneurs and online creators sometimes find designing product landing pages to be a nightmare. There are tons of case…

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8 Tips for a High-Converting Book Landing Page

8-tips-for-a-high-converting-book-landing-page

Jump ahead: 6 reasons authors need landing pages for their books 5 essential elements of a book landing page 8 book landing page best practices Great book landing page examples for your inspiration Authors know that promoting a book is almost as hard as writing it. The good news is there’s a secret weapon that makes the promotion part a little bit easier: Landing pages.…

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Lights, Camera, Conversions: How to Create Video Landing Pages That Convert

lights,-camera,-conversions:-how-to-create-video-landing-pages-that-convert

Jump ahead What are video landing pages? Why use video landing pages? Video landing page best practices The average American spends nearly 40 hours a week watching videos. That's a staggering statistic. Just think about that for a second. It's almost as much time as we spend working. Or, if you're a parent like me, listening to Baby Shark on repeat. It's no wonder, then,…

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3 Powerful Ways to Build an Email List Without a Website

3-powerful-ways-to-build-an-email-list-without-a-website

How to build an email list without a website Kickstart your list with a killer landing page Attract subscribers with a giveaway Leverage other peoples' audiences as a podcast guest Tell me if this sounds familiar. You have the perfect idea for a new product or service. Scrambling for a notepad, you jot down some thoughts. The pain points you're solving. A profile of your…

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What is Facebook Pixel and How to Use It – a Definitive Guide

what-is-facebook-pixel-and-how-to-use-it-–-a-definitive-guide

Lately, everything in marketing is all about “data-driven” and “data-based decisions,” or my favorite, “there’s no place for sentiments, only data.” Then, someone asks me for an opinion about their Facebook Ads performance, and there’s nothing that helps make those “data-based decisions.” That’s why I decided to prepare this guide on how to use Facebook Pixel. Placing a Pixel is the very first step of…

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10 Downloadable Lead Magnets to Grow Your Email List

10-downloadable-lead-magnets-to-grow-your-email-list

If you’ve been daydreaming about what it would be like to wake up and see your social media follower count triple overnight, you might want to reshift your focus. While growing a social media following is a great way to engage with new people in your audience, it isn’t the best place to grow your audience. Your email list is. Since email subscribers can be…

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Email Marketing Trends for 2020: Competitive Differentiators

email-marketing-trends-for-2020:-competitive-differentiators

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during…

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How to Create a Newsletter Landing Page

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The old adage tells us that “consistency is key,” but what role does consistency play in our marketing? Why is it a necessity rather than a nice-to-have? When you are focused on thoughtfully building the reputation of your brand, you’ll quickly realize how important it is to provide consistent value to your audience. It’s not enough to capture their attention once and never connect with…

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Creating Launch Buzz with a Coming Soon Landing Page

creating-launch-buzz-with-a-coming-soon-landing-page

Everyone loves the buzz and energy that comes right before a big reveal. The experience is similar to attending a live theater show. Rushing to find your seat amongst the crowd, you’ll likely see a large red curtain that spans the entire length of the stage. The curtains hide what is going on behind-the-scenes as you wait with anticipation before the show starts. This is…

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