Tag Archives: Landing pages

8 Tips for a High-Converting Book Landing Page

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Jump ahead: 6 reasons authors need landing pages for their books 5 essential elements of a book landing page 8 book landing page best practices Great book landing page examples for your inspiration Authors know that promoting a book is almost as hard as writing it. The good news is there’s a secret weapon that makes the promotion part a little bit easier: Landing pages.…

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This Zumba Instructor Increased Profitability by 200% When Her Gym Closed

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When the governor of Pennsylvania closed local gyms due to COVID-19, it affected the livelihood of gym instructors and the physical health of their students.  The situation forced Zumba instructor Alycia McFarlin to cancel her in-person Zumba classes. Her students were disappointed, and she lost recurring revenue from classes. That night, McFarlin quickly came up with a plan to continue offering Zumba to her students…

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Lights, Camera, Conversions: How to Create Video Landing Pages That Convert

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Jump ahead What are video landing pages? Why use video landing pages? Video landing page best practices The average American spends nearly 40 hours a week watching videos. That's a staggering statistic. Just think about that for a second. It's almost as much time as we spend working. Or, if you're a parent like me, listening to Baby Shark on repeat. It's no wonder, then,…

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3 Powerful Ways to Build an Email List Without a Website

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How to build an email list without a website Kickstart your list with a killer landing page Attract subscribers with a giveaway Leverage other peoples' audiences as a podcast guest Tell me if this sounds familiar. You have the perfect idea for a new product or service. Scrambling for a notepad, you jot down some thoughts. The pain points you're solving. A profile of your…

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What is Facebook Pixel and How to Use It – a Definitive Guide

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Lately, everything in marketing is all about “data-driven” and “data-based decisions,” or my favorite, “there’s no place for sentiments, only data.” Then, someone asks me for an opinion about their Facebook Ads performance, and there’s nothing that helps make those “data-based decisions.” That’s why I decided to prepare this guide on how to use Facebook Pixel. Placing a Pixel is the very first step of…

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10 Downloadable Lead Magnets to Grow Your Email List

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If you’ve been daydreaming about what it would be like to wake up and see your social media follower count triple overnight, you might want to reshift your focus. While growing a social media following is a great way to engage with new people in your audience, it isn’t the best place to grow your audience. Your email list is. Since email subscribers can be…

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Email Marketing Trends for 2020: Competitive Differentiators

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In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during…

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How to Create a Newsletter Landing Page

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The old adage tells us that “consistency is key,” but what role does consistency play in our marketing? Why is it a necessity rather than a nice-to-have? When you are focused on thoughtfully building the reputation of your brand, you’ll quickly realize how important it is to provide consistent value to your audience. It’s not enough to capture their attention once and never connect with…

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Creating Launch Buzz with a Coming Soon Landing Page

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Everyone loves the buzz and energy that comes right before a big reveal. The experience is similar to attending a live theater show. Rushing to find your seat amongst the crowd, you’ll likely see a large red curtain that spans the entire length of the stage. The curtains hide what is going on behind-the-scenes as you wait with anticipation before the show starts. This is…

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How to Create the Perfect Webinar Landing Page

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Picture this. You're running your first webinar. You've spent countless hours slicing and dicing your slides, polishing your presentation skills, and testing your tools. You take a deep breath, join the webinar room… And there's no-one there. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. But the…

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How to Connect Your Landing Page to Your Sales Funnel

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Every good sales pitch starts with a ______. How would you fill in the blank? If you said “an effective product” or “a helpful service,” you’d be right about what a sales pitch should ultimately end with, but you should begin that pitch with a landing page. Landing pages allow you to dedicate your headline, description copy, imagery, and call-to-action to one specific offer. The…

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10 High-Converting Landing Page Examples From Top Bloggers

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Have you ever wondered why you’re not getting the kind of conversion rates other bloggers claim to have on their landing pages? While a myriad of factors ranging from traffic quality to reader intent could be at play—it turns out there’s a lot you can do when it comes to increasing your landing page conversion rates, simply from experimenting with how your pages are designed.…

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How to Grow Your Email List in 2020 with Free Landing Pages

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Table of Contents Why landing pages are one of the best way to start your email list 5 easy steps to launch your email list with free landing pages Start growing your list with free landing pages Diving head-first into a new business idea can be incredibly intimidating. Building a website, writing blog posts, podcasting, mastering sales, social media, partnerships, hosting webinars… It feels like…

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10 Free Landing Page Creators to Grow Your Online Business

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Launching something new into the world might feel sweet—but there's no sugar-coating the fact that it's hard work. Even the most experienced business owners struggle with the time and effort required to design a website, collect leads, and grow their audience. Companies employ entire teams of designers, developers, and copywriters, spending hundreds of hours and thousands of dollars to create a single landing page. For…

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How to Write a Great Landing Page

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Table of Contents Landing page copy principles Landing page copy elements + writing formulas Create a free landing page in ConvertKit What separates a good landing page from a great one? You may think it’s the landing page design, which is undoubtedly important. But the true power behind your landing page is found in how well it’s written. Landing page copywriting can be the make-or-break…

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What Is a Landing Page? How to Create Landing Pages that Convert

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Landing pages are your secret weapon. A great landing page can boost your conversions, grow your audience, and build trust and loyalty with visitors. And the best part? Great landing pages are easy to design and share. In fact, there's no reason you shouldn't create a new one for every product, service, or lead magnet you launch. In this post, we'll cover everything you need…

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4 Essential Landing Page Elements

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Table of Contents Why use landing pages Inside the anatomy of a good landing page Optional landing page elements Build your own free landing page with ConvertKit Every marketer seems to be talking about the importance of building an email list, but sometimes it’s hard to know where to start. For us, it’s pretty simple- the easiest way to start growing your list is to…

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