Tag Archives: Level 101

Why should I care about email deliverability?

why-should-i-care-about-email-deliverability?

For people not directly involved in email marketing, the word “deliverability” is abstract. Deliverability isn’t a tangible asset, so marketers may not understand why they should care about it. When someone asks me about my work, sometimes it’s easier to skip over the what of deliverability and get straight to the why. The why is something anyone can understand: Email is an incredibly lucrative marketing…

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What are honeypots? An email marketing secret weapon!

what-are-honeypots?-an-email-marketing-secret-weapon!

Can anyone resist a honeypot? Certainly Winnie the Pooh can’t, and in email, neither can email marketers…in a way. But let’s start at the beginning. What is a honeypot? It’s a mechanism created to identify, redirect, or counteract unauthorized use of information systems, be it email addresses or otherwise. Generally speaking, a honeypot consists of data (on a network site, for example) appearing to be…

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Email open rates are actually up to three times lower than reported.

email-open-rates-are-actually-up-to-three-times-lower-than-reported.

Open rates are a key engagement signal for marketers. I mean, the name says it all—it’s the rate at which your recipients are opening the email you send them. Who wouldn’t be invested in understanding how many emails are opened? For all intents and purposes, it’s an indicator of a great subject line, or a recipient well-targeted, or several other potential things marketers lean on…

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Your email deliverability depends on engaging content.

your-email-deliverability-depends-on-engaging-content.

*Editor’s note: This post is brought to you by a guest blogger, Cheyenne Ng of Zembula!* Getting trapped in the spam folder is one of a marketer’s worst nightmares. After all, we spend countless hours crafting our email campaigns, and for them to fall on deaf ears, so to speak, is really unfortunate. Deliverability is a fickle beast. As many as 15% of emails never…

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Email open rates are actually up to three times lower than reported.

email-open-rates-are-actually-up-to-three-times-lower-than-reported.

Open rates are a key engagement signal for marketers. I mean, the name says it all—it’s the rate at which your recipients are opening the email you send them. Who wouldn’t be invested in understanding how many emails are opened? For all intents and purposes, it’s an indicator of a great subject line, or a […]

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What are our predictions for email marketing and deliverability in 2020?

what-are-our-predictions-for-email-marketing-and-deliverability-in-2020?

Welcome back, friends. Happy to see you all again, this time in a brand new DECADE! We’ve been providing email analytics and advanced deliverability insight for quite some time now, but there’s nothing like the feeling of knowing we’re starting a new decade at the top of our game. But there is no rest for the wicked, and if you want to stay at the…

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What are our predictions for email marketing and deliverability in 2020?

what-are-our-predictions-for-email-marketing-and-deliverability-in-2020?

Welcome back, friends. Happy to see you all again, this time in a brand new DECADE! We’ve been providing email analytics and advanced deliverability insight for quite some time now, but there’s nothing like the feeling of knowing we’re starting a new decade at the top of our game. But there is no rest for […]

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Email on Tap Episode 17, with Dan Rosenthal, Senior Director of Contact Strategy, Lands’ End

email-on-tap-episode-17,-with-dan-rosenthal,-senior-director-of-contact-strategy,-lands’-end

  How is one of the most recognizable retail brands handling their email strategy? Anthony Chiulli sat down with Dan Rosenthal, senior director of contact strategy at Lands’ End, to better understand how email marketing fits into their success. Dan’s a unique perspective to have, as he doesn’t simply sell via email. He’s focused on the customer experience, be it during, before, and after a…

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You’re not seeing things. Gmail’s email filtering is a bit off lately.

you’re-not-seeing-things-gmail’s-email-filtering-is-a-bit-off-lately.

  Since the start of the new year, you may have noticed Gmail delivering emails to locations you’re not expecting. For instance, emails from mom in your promotions tab instead of the primary tab, your bank statement in the primary tab instead of updates, and so on. We’ve been contacted by several marketers asking if we’ve seen something similar or know what’s going on with…

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Email on Tap Episode 17, with Dan Rosenthal, Senior Director of Contact Strategy, Lands’ End

email-on-tap-episode-17,-with-dan-rosenthal,-senior-director-of-contact-strategy,-lands’-end

How is one of the most recognizable retail brands handling their email strategy? Anthony Chiulli sat down with Dan Rosenthal, senior director of contact strategy at Lands’ End, to better understand how email marketing fits into their success. Dan’s a unique perspective to have, as he doesn’t simply sell via email. He’s focused on the […]

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Email Experts Series: Ways to Monitor Inbox Placement

email-experts-series:-ways-to-monitor-inbox-placement

Where are your emails going? We’d all love to assume they’re hitting the inbox of our subscribers, but as we know, that’s not always the case. That’s why we’ve developed our entire suite of tools! But why is it so important to keep an eye on your inbox placement rates? How best do you get the right impression of how your email is performing, starting…

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Email Experts Series: Ways to Monitor Inbox Placement

email-experts-series:-ways-to-monitor-inbox-placement

Where are your emails going? We’d all love to assume they’re hitting the inbox of our subscribers, but as we know, that’s not always the case. That’s why we’ve developed our entire suite of tools! But why is it so important to keep an eye on your inbox placement rates? How best do you get […]

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Update: Google Postmaster Tools outage still an issue

update:-google-postmaster-tools-outage-still-an-issue

Update, December 16: According to the data we can see funneled into our platform via GPT, while data from December 10-12 is still missing, more recent data is appearing as usual. While not fully resolved, it looks like they’re getting back on track. On December 11, several email service providers and senders started to ask about a sudden shift in reputation for all domains listed…

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The Year in Email 2019

the-year-in-email-2019

It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights is evidence of the versatility […]

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Email on Tap Episode 16, with Lacy Surber, Marketing Cloud Customer Success, Senior Manager, Salesforce

email-on-tap-episode-16,-with-lacy-surber,-marketing-cloud-customer-success,-senior-manager,-salesforce

We couldn’t keep Anthony Chiulli, our director of product marketing, away from making these awesome Email on Tap videos for too long, and thus… Season 2 is officially on tap. To kick off the next season, Anthony met with Lacy Surber during the 250ok and MailerQ Global Sender Summit in Amsterdam. Lacy is a Marketing […] The post Email on Tap Episode 16, with Lacy…

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