Home / Tag Archives: Level 201

Tag Archives: Level 201

Sweeping changes coming to 250ok’s email analytics platform.

sweeping-changes-coming-to-250ok’s-email-analytics-platform.

Historically, our industry has been largely comprised of third-party vendors and niche offerings; inbox monitoring tools here, reputation and compliance tools there, maybe with some design previews or DMARC reporting sprinkled in. It begs the question: How can these tools better talk to each other, inform each other, and offer a truly cohesive experience for […] The post Sweeping changes coming to 250ok’s email analytics…

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The sun really should set on some email addresses.

the-sun-really-should-set-on-some-email-addresses.

The sun never sets on the 250ok empire, but it’s a good idea to actually let the sun set on some email addresses on your mailing lists. In fact, it’s even called “sunsetting,” and it’s a best practice you need to embrace. In the simplest terms, a sunsetting policy refers to the practice of having […] The post The sun really should set on some…

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How do I implement DMARC and enable BIMI?

how-do-i-implement-dmarc-and-enable-bimi?

There are no shortcuts in email authentication and getting it wrong is remarkably easy, so you should always find an experienced consultant or expert to help you along the way. As Brand Indicators for Message Identification (BIMI) becomes more widespread with greater adoption by mailbox providers (MBPs), many marketers are looking for the DMARC set-up […] The post How do I implement DMARC and enable…

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Email Experts Series: BIMI 101

email-experts-series:-bimi-101

We’re always working to stay innovative and at the very forefront of email technology. That’s why we’re proud to be a part of the Brand Indicators for Message Identification (BIMI) working group! However, since it’s a newer feature available only at a select number of mailbox providers right now, the requirements and benefits still aren’t […] The post Email Experts Series: BIMI 101 appeared first…

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How do I seed test my triggered email?

how-do-i-seed-test-my-triggered-email?

Transactional or otherwise triggered email messages are likely some of the most important messages your organization sends to your clients or users. The definition of “triggered email” can vary, but for the purpose of this article, I’m going to refer to any type of message sent outside of a large-scale, “batch-and-blast” deployment, as triggered mail. […]

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