Tag Archives: List Growth

350% Boost in Email List Growth Thanks to Small Changes to the Sign-up Page

350%-boost-in-email-list-growth-thanks-to-small-changes-to-the-sign-up-page

How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10% conversion rate to a 45% conversion rate, a 350% boost. Read on to see the issues I identified on their original page and how we addressed them in the revised page that boosted performance. I’ve written about the “honeymoon effect”…

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350% Boost in Email List Growth Thanks to Small Changes to the Sign-up Page

350%-boost-in-email-list-growth-thanks-to-small-changes-to-the-sign-up-page

How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10% conversion rate to a 45% conversion rate, a 350% boost. Read on to see the issues I identified on their original page and how we addressed them in the revised page that boosted performance. I’ve written about the “honeymoon effect”…

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350% Boost in Email List Growth Thanks to Small Changes to the Sign-up Page

350%-boost-in-email-list-growth-thanks-to-small-changes-to-the-sign-up-page

How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10% conversion rate to a 45% conversion rate, a 350% boost. Read on to see the issues I identified on their original page and how we addressed them in the revised page that boosted performance. I’ve written about the “honeymoon effect”…

Read More »

5 Tips to Optimize Your Email Nurture Series

5-tips-to-optimize-your-email-nurture-series

There is a place for email nurture series at all stages of the prospect journey. This post is based on work I recently did for a few clients; in one case the nurture series was the first outreach to people with little or no relationship with the sender (yes, the list was not opt-in; we talk about that!). These five recommendations address the biggest problems…

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