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Tag Archives: list hygiene

What is List Verification and Why is it Important?

what-is-list-verification-and-why-is-it-important?

With so many strategies to implement in the market these days – marketing automation, personalization, mobile experience — it can be tough to truly understand them all. If the importance of validating contact data has fallen into that mix for you, look no further. As the trailblazers of list verification, we are here to be your experts on this area of marketing and database management.   …

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Identifying domains that don’t accept or send email

identifying-domains-that-don’t-accept-or-send-email

A couple folks have asked me recently about MX records that they don’t understand. These records consist of a single . or they contain localhost or they are 127.0.0.1. In all cases, the domain owners use these records to signal that the domains don’t accept email. What do these records look like? Why do domains do this? In all cases it’s because the domain owners…

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Purging to prevent spamtraps

purging-to-prevent-spamtraps

Someone recently asked when they should purge addresses to remove spamtraps. To my mind this is actually the wrong question. Purging addresses that don’t engage is rarely about spamtraps, it’s about your overall communication processes. Well maintained traps will actively bounce mail for 6 – 12 months before turning the address into a trap. In those cases it’s mostly the whole domain being turned into…

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Check Your List Twice This Holiday Season

check-your-list-twice-this-holiday-season

It’s the holidays and so many marketers are under pressure to deliver on their lofty goals, beat last year’s numbers, and go from red to black as early as possible. Email is a low cost, high margin medium, and executives all over the world are turning to email marketing managers and their digital team in hopes that their email marketing program will propel the business…

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