Tag Archives: Marketing strategy

Customer Lifetime Value – Putting a price on profit potential

customer-lifetime-value-–-putting-a-price-on-profit-potential

What Is Customer Lifetime Value? Take a look at your current customers. How well do you understand their value? Do you know how much revenue they produce for you? Do you understand how much it costs you to generate this revenue? And more importantly, are you able to predict these values into the future?  Customer […] The post Customer Lifetime Value – Putting a price…

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10 Habits of Highly Effective Marketers

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What does it take to be successful at email marketing? Many factors influence email program performance, from budget and staff to technology. But the person managing an email program can have the most significant impact on success. Just as author Stephen R. Covey’s book The 7 Habits of Highly Effective People® sets out a guide to help people accomplish their goals, the following principles can…

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