Tag Archives: Marketing Tips

What is Subscriber Data Management for Email Marketing?


Consumers expect highly personalized experiences when engaging with your brand. If you fail to meet them on their terms, they’ll likely switch to one of your competitors. This means that you must prove you care about your customers as individuals and try to understand their unique needs at every touchpoint—especially when you’re sending them regular marketing emails. Luckily, there’s an abundance of data available to

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SOS! My Emails Are Bouncing!

Email bounces are among the most dreaded outcomes for email marketers—especially when they’ve previously enjoyed normal delivery rates.   After all, a bounce means subscribers will never get to see the snappy campaigns that take time and effort to create. Plus, any potential revenue those emails might have earned is gone in an instant. To keep your bounce rates healthy, let’s take a look at the

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SOS! My Emails Are Bouncing!


Email bounces are among the most dreaded outcomes for email marketers—especially when they’ve previously enjoyed normal delivery rates.   After all, a bounce means subscribers will never get to see the snappy campaigns that take time and effort to create. Plus, any potential revenue those emails might have earned is gone in an instant. To keep your bounce rates healthy, let’s take a look at the

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Data Privacy: The Cost of Getting It Wrong


When Europe’s General Data Protection Regulation (GDPR) became effective in May 2018, it established a foundation for a new generation of data privacy laws that afford greater protection to consumers. Core principles such as unambiguous consent, data minimization, limitation of purpose, and the right to object had effectively written established data best practices into law. Since then, GDPR-style privacy legislation has been adopted around the

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12 CRM Metrics Your Team Should Track


Sometimes the old cliches work best: “If you can’t measure it, you can’t improve it.” Measuring performance and adjusting tactics accordingly is critical to spur growth in just about every industry. But with so many data points available to businesses today, choosing what to measure can be overwhelming. This is particularly true when it comes to CRM metrics. When chosen and monitored accurately, customer relationship

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What is List Hygiene? Plus, 3 Tips to Clean Your Email List


The world of email marketing is ever-changing. But even the most well-oiled digital marketing machine won’t lead you to success if your contact list is full of duds. Or worse, if you’ve been blocklisted with mailbox providers (MBPs) and internet service providers (ISPs). List hygiene is the process of validating your data to ensure you have a clean list of contacts to send campaigns to. 

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Decolando para a caixa de entrada: os segredos da Virgin Atlantic para o sucesso do e-mail


Quer saber como é a excelência em e-mail? Basta olhar para o céu.  A Virgin Atlantic administra um programa de e-mail de primeira classe e foi um prazer conversar com Jon Lockie da Virgin, Lead Email Developer, e Tom Nowell, gerente Customer Data and Market Database, no episódio 34 do State of Email Live.  Continue lendo para aprender uma ampla variedade de táticas de e-mail

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6 Ways to Optimize Emails to Boost Brand Engagement


As we head into Q4 and the holiday sales period, email marketers need to pull out all the stops. Most marketers rely heavily on this high-activity period to earn revenue and meet their annual forecasts.   But (spoiler alert) marketers will have their work cut out for them this year. As revealed on State of Email Live, global sending volume this holiday season will increase

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Soaring into the Inbox: Virgin Atlantic’s Secrets to Email Success


Wondering what email excellence looks like? Just look to the skies.  Virgin Atlantic runs a first-class email program, and it was a pleasure to talk with Virgin’s Jon Lockie, Lead Email Developer, and Tom Nowell, Customer Data and Market Database Manager, on the latest episode of State of Email Live.  Read on to learn a broad range of email tactics and best practices used by

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The Beginner’s Guide to Domain Use in Email Marketing


Imagine you’re walking down the soda aisle at the supermarket. As you search for a tasty beverage, you see a familiar brown soda bottle with a red plastic label.   Without thinking, you stop and grab it. Boom! That’s the power of branding.  A company’s brand is its most valuable asset. Just look at Apple—Apple’s brand value is estimated at $241 billion. And a key part

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Finding Success with SMS: Top 7 Marketing Campaigns from Ecommerce Brands


SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the phone via text message. It’s rapidly gained popularity over the last two years in the ecommerce space—and it’s easy to see why. Nine out of ten consumers prefer to communicate with businesses through text message! In a world where people

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Breaking Down Brand Intelligence with MailCharts


Email planning is hard. Teams are invariably under-resourced, and the next big campaign is always just around the corner. Brainstorming that next piece of amazing creative, the next eye-catching subject line, and the next perfectly crafted offer can often feel far more like perspiration than inspiration! The question is: How can marketers solve these challenges? The answer lies in great brand intelligence. In the latest

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7 Email List Hygiene Tips for a Post-MPP World


Since its release in September 2021, Apple’s Mail Privacy Protection (MPP) has completely changed the email landscape. Validity data shows that pixel fires associated with the Apple proxy skyrocketed to approximately 70 percent of total device usage by last December. Unsurprisingly, MPP has had a broad range of effects on email marketers. One key challenge, and one we hear frequently from our clients, is the way

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Email Accessibility 101: Best Practices for Email Marketers


Accessibility is a red-hot topic in the email community. There’s a range of good reasons why senders are laser-focused on accessibility right now:   Legislation like the Americans with Disabilities Act (ADA) in the U.S. and the Equalities Act of 2010 in the U.K. create legal obligations around accessibility—and penalties for those who fail to comply. For example, in 2019, the U.S. Supreme Court sided with

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4 Outdated Email Practices to Avoid


The world of email is changing fast. Rising consumer expectations for personalized content, new privacy laws, Apple’s Mail Privacy Protection (MPP), and COVID-19 have changed the playing field for email marketers. It’s tough for senders to alter their strategies when they’re used to doing things a certain way. But staying complacent in this climate is a surefire way to lose out to competitors who are finding…

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9 Off-Season Survival Tips for Email Marketers


If you’ve just finished another chaotic peak sales season, take a moment to celebrate.   Congratulations! It’s time to take a deep breath, regroup, and work on strategy.  Peak sales season represents the year’s high point of traffic and sales for most businesses. This period used to extend from Thanksgiving through New Year’s Day. Now, it starts in October and lasts until mid-February—meaning a pressure-filled few…

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6 Tips to Power Up Your Email Preference Center


Email preference centers: Everybody has them, but few senders take the time to build them in ways that drive meaningful improvements to their marketing efforts.   Let’s start with the basics: An email preference center is a landing page that subscribers can use to make choices about the emails they’ll receive. The simplest preference centers provide options for the frequency of mailings, the type of messaging…

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New Year’s Resolutions for Growth Marketers in 2022 


As marketers, we’re used to facing new challenges—but last year took the cake.  We fielded ongoing curveballs from COVID-19, dealt with the impacts of new industry forces like Apple Mail Privacy Protection (MPP), and tried to meet ever-rising consumer expectations.  I’m excited to see what new challenges and opportunities 2022 brings. But starting the year without a concrete list of goals is a recipe for…

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6 Most Clickable Email Marketing Campaigns of 2021


With global email volumes at an all-time high, fierce competition in the inbox, and increased levels of subscriber fatigue, it’s never been more difficult for email marketers to capture subscribers’ attention. Luckily, there are many tactics senders can use to appeal to subscribers and get their campaigns noticed. Let’s look at six of this year’s most clickable email campaigns for inspiration: 1. Spotify If you’ve…

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How to Build Your SPF Record in 5 Simple Steps


Did you know more than 90 percent of all cyberattacks start with email? In the evolving email landscape, danger lurks everywhere. Phishing attempts and domain spoofing attacks skyrocketed during COVID-19, increasing by 220 percent during the peak of the pandemic.  Even the most experienced marketing teams can mistakenly expose their email programs to harm. To protect yourself, your brand, and your customers from phishing and spoofing attacks,…

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