Tag Archives: marketing

The 9 types of creators and the tools they use to scale their business


Writers, teachers, filmmakers, artists… different types of creators have been around for longer than any of us can remember. Creator economy, however, is quite new. The term only became widely used in late 2020. The online tools we can access today to publish articles and videos, build communities, and sell digital products have democratized the world of creation. Getting your work and talent in front

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How creators start (or end) their days to maximize creativity and prevent burnout


Structuring your days as a full-time creator isn’t as cut-and-dry as you might think. You want the freedom and flexibility of being your own boss, but you have a lot on your plate (and a never-ending to-do list.) You want to work hard and earn a great salary, but without spreading yourself too thin (to the point of becoming burnt out.) You want time for

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Creator collaborations: the what, why, and how + examples to inspire you


The journey of a professional creator can be lonely and exhausting. You rely on social media to reach your followers and attract new ones. You count on SEO to give you an organic search boost. You build lead magnets and send newsletters to nurture your subscribers. And you do all of it on your own. But thanks to creator collaborations, it doesn’t have to be

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How to scale your business from 0 to 6 figures with ConvertKit


Six figures. It’s a mythical number for many creators and entrepreneurs—the first sign you’ve “made it.” While you need to nail product-market fit, research and create an ideal customer profile (ICP), and develop an operating model, much of what allows your business to grow has less to do with what you do and more to do with how you do it. As James Clear writes…

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Why you don’t need more clients, you need ideal clients


More, more, more. That’s what we’re used to thinking about with business: more followers, more subscribers, more sales, more revenue. But it’s quality, not quantity, that will actually help your business grow. You’ve probably heard of the concept of “niching down”—specializing in a product or service rather than trying to do all the things—and that concept also extends to your customers. Instead of being everything…

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6 steps to creating a challenge that grows your list


Email is one of the most lucrative marketing channels for creators. With returns of $35 for every $1 spent, it’s no surprise that businesses find email marketing critical to their success. But to reap the rewards of email marketing, you first need to grow—and maintain—an engaged email list by creating personalized content tailored to your audience. Easier said than done though, right? If you're scratching…

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How to raise money for your next album


Even though it’s easier than ever to get professional-sounding recordings from the comfort of your own home, most musicians still prefer to record their full-length albums in professional studios. There are a few reasons for that. For one, a professional studio is a neutral space designed to foster creativity. They also often have access to tens of thousands of dollars worth of professional microphones, rack-mount…

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How a flywheel model can help grow your creative business


The last time you bought something, it probably wasn’t out of the blue. Even if you made an impulse purchase — hey, we all do it — you likely had some relationship with the brand before you clicked the buy button. Maybe you follow them on social media. Maybe a too-good-to-pass-up discount landed in your inbox. But something tipped you from thinking about maybe buying…

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5 best low-cost email marketing tools for content creators on a budget


Bargain-hunter. Frugal. Thrifty. Whatever term you use to describe yourself, one thing’s for sure: keeping your expenses in check is smart business. But the cheapest option isn't always the best for your needs. There are other factors besides cost to consider when choosing an email marketing tool. A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability, support,…

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Creativity feedback loops (and their impact on mental health)


Raise your hand if you feel like you’re burned out. Yeah, me too. Burnout, as defined by the WHO, is when chronic workplace and occupational stress leads to energy depletion and exhaustion, negativity, and reduced productivity. But when you’re a full-time creator (or side hustling hard), there is no separation between your life and your occupation. There is no vacation or sick time to fall…

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Prepping your creative biz for Cyber Monday in 2021


As a Canadian, I watched the nightly news with envy as my neighbors to the south hauled $100 flatscreen TVs into their cars every Black Friday. To add salt to my wounds, Cyber Monday followed—another reminder of all the magical savings I was missing. Luckily these days, Black Friday and Cyber Monday are globally recognized, and everyone can take part in the shopping frenzy. And…

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4 Ways your marketing team can support your pricing strategy


Promotional pricing decisions are traditionally not driven by the marketing team, but they, and in particular the team responsible for creating and sending messages to your customers, are sitting on a treasure trove of data that can support your product team in making the best promotional pricing decisions. As a modern marketer, what actions can […] The post 4 Ways your marketing team can support

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How artist Jaime Barks spends weeks in the backcountry—and still runs her business


If you had told artist Jaime Barks back in 2020 that 2021 would be her best year ever as an artist, she would have laughed. The outdoor-inspired painter from Chattanooga, TN used nature as her escape and inspiration during lockdown, slowly pivoting from in-person events and sales to an online gallery, sending a regular newsletter, and managing an ecommerce site. Painter Jaime Barks spends as…

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Predicting the unpredictable: Customer analytics and marketing in the months ahead


Do you remember where you were at the end of last year’s Q1? Of course you do! The world had just been thrown off-kilter by the global pandemic, and marketing and customer analytics professionals were doing their best to respond, adapt, and (in many cases) pivot to help their organizations survive.   As we shift our […] The post Predicting the unpredictable: Customer analytics and marketing…

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How Do the Best Email Marketers Build Successful Campaigns? [New eBook]


You may be familiar with the term “superhero.” It’s a moniker given to those who place themselves in harm’s way to protect others. You might even have a favorite superhero whose latest movie adaption will compel you to see it twice in its opening week (when we get to go back to the movies). At Validity, the heroes we love to root for over and over again are Email…

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Nadya Khoja on Using Team Alignment to Achieve Exceptional Outcomes


Team alignment is crucial for a company’s long-term success, but how do company leaders champion alignment? And what can we learn from those who are getting it right, especially at a time when so much of our workforce is currently remote? In this interview, Nadya Khoja, Chief Growth Officer at Venngage, talks about all things team alignment with her interviewer Aditya Sheth (also from Venngage).…

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