Tag Archives: marketing

How Do the Best Email Marketers Build Successful Campaigns? [New eBook]

how-do-the-best-email-marketers-build-successful-campaigns?-[new-ebook]

You may be familiar with the term “superhero.” It’s a moniker given to those who place themselves in harm’s way to protect others. You might even have a favorite superhero whose latest movie adaption will compel you to see it twice in its opening week (when we get to go back to the movies). At Validity, the heroes we love to root for over and over again are Email…

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Nadya Khoja on Using Team Alignment to Achieve Exceptional Outcomes

nadya-khoja-on-using-team-alignment-to-achieve-exceptional-outcomes

Team alignment is crucial for a company’s long-term success, but how do company leaders champion alignment? And what can we learn from those who are getting it right, especially at a time when so much of our workforce is currently remote? In this interview, Nadya Khoja, Chief Growth Officer at Venngage, talks about all things team alignment with her interviewer Aditya Sheth (also from Venngage).…

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Eargo Wins Email Hero Award for Best Newsletter

eargo-wins-email-hero-award-for-best-newsletter

Creating an engaging newsletter can be a challenge for any email marketer. However, Eargo who offers state-of-the-art hearing aids, had the additional challenge of keeping customers engaged post-purchase without any new offers or products to sell. Undeterred, Eargo newsletter managed not only to attract inbox attention during the busy holiday period, but also managed to earn impressive open and click-through rates.    To understand what went into this award-winning campaign, we interviewed Ron Dorsey, director, lifecycle marketing at Eargo.  What…

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Razer Wins Email Hero Award for Best Offer Email

razer-wins-email-hero-award-for-best-offer-email

Subscribers’ inboxes are constantly flooded with offer emails, particularly during the winter holiday rush. It takes a savvy email team to not only create an email that stands out, but also one nearly doubling year-over-year revenue from the email channel.   To understand what went into this award-winning offer email, we interviewed Shannon Chua, digital marketing specialist at Razer.    What were the goals of this particular campaign?  During the…

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Neyber Wins Email Hero Award for Best Winback Campaign

neyber-wins-email-hero-award-for-best-winback-campaign

Winback campaigns are a perfect opportunity to remind inactive subscribers the benefits of the brand and hopefully inspire them to re-engage. Neyber created a campaign to reach out to potential customers who expressed interest in a loan application but had no interaction since. Through their targeted winback campaign, Neyber more than tripled their conversion goal.    To understand what went into this award-winning campaign, we interviewed Max Sobell, senior marketing automation & CRM manager…

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Introducing Strength with Validity, Designed for You Today

introducing-strength-with-validity,-designed-for-you-today

No one expected to find themselves where we are today. Many of us are navigating completely new remote routines, struggling to understand customers’ changing habits, and frankly, fretting about our own personal health and safety. Our main goal today is to stay strong, in business, in life, and in spirit. Marketers are quickly trying to find their “new normal” in a time of great change…

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What Makes Leads 5x More Likely to Purchase?

what-makes-leads-5x-more-likely-to-purchase?

Leads nurtured using demand generation strategies are five times more likely to purchase than those nurtured using conventional, outbound tactics. And just one type of demand generation – inbound marketing – has been shown to deliver 10 times the number of leads. Want to chase results like that? Apply these four smart strategies to increase demand generation and, ultimately, lead conversions. Demand generation pulls together a…

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Ramsey Solutions Wins Email Hero Award for Best Subject Line

ramsey-solutions-wins-email-hero-award-for-best-subject-line

This week we’re featuring Ramsey Solutions, winners of Validity’s Email Hero Award for Best Subject Line. To understand what went into this award-winning campaign, we interviewed Tony Hendrix, Email Marketing Specialist at Ramsey Solutions. What were the goals of this particular campaign? Increase customer confidence while deepening the relationship between the sales advisor and customers. We also wanted to decrease the amount of user churn…

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Email on Tap Episode 20, with Simms Jenkins, Founder and CEO, BrightWave, an Ansira Company

email-on-tap-episode-20,-with-simms-jenkins,-founder-and-ceo,-brightwave,-an-ansira-company

Anthony Chiulli, from our product marketing team, met with Simms Jenkins, founder and CEO of BrightWave, an Ansira Company, recently to film this episode of Email on Tap. Together, they talked about the history of BrightWave, Jenkins’ work in the email industry, and where Jenkins sees email going in the future. As an innovation-focused leader, email marketers will want to hear Jenkins’ perspective on what…

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One in Six Messages Fail to Reach the Inbox [New Report]

one-in-six-messages-fail-to-reach-the-inbox-[new-report]

Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How confident are you with your email performance?  In our eighth annual deliverability benchmark, we analyzed the performance of over 2 billion email messages sent in 2019 from thousands of senders in over a dozen industries to see how many…

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Bad marketing automation, part deux

bad-marketing-automation,-part-deux

Back in April I wrote about some poor marketing automation that ended up spamming me with ‘cart abandonment’ emails when the issue was the company’s credit card processing went down. That post has now been scraped by the spammers Moosend and they keep sending me… poorly targeted automated spam. So, yes, Moosend (who are prolific and annoying spammers) are sending me spam about a blog…

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It’s not marketing… it’s harassment

it’s-not-marketing…-it’s-harassment

Many years ago, we bought a VMWare license to manage the various virtual machines running our business infrastructure. As part of our move to Dublin, we decommissioned our cabinet and moved all of services into various bits of the cloud. This meant that when our VMWare support contract came up for renewal we declined the renewal. Despite no longer being customers and unsubscribing from email,…

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How to Sync Sales & Marketing for Successful Growth

how-to-sync-sales-&-marketing-for-successful-growth

Often considered the Hatfields and McCoys of the business environment, sales and marketing are two dueling teams that need to get along and call a truce. Now more than ever, marketers and salespeople need to make collaborative efforts to stay ahead of the ever-changing business environment. A communicative, synced sales and marketing department is as effective as it is imperative to success. Below, we have…

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The Power of Instagram

the-power-of-instagram

“If Facebook demonstrates that everyone is boring and Twitter proves that everyone is awful, Instagram makes you worry that everyone is perfect – except you.” – The Guardian   We can’t avoid social media, it consumes our everyday life. With everyone ‘doing it for the […] The post The Power of Instagram appeared first on .

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