Tag Archives: news

Introducing the Validity Email Revenue Calculator 

introducing-the-validity-email-revenue-calculator 

It’s a question as old as time: How much money can you really earn from your email program?   Good news, number crunchers: We finally have an answer.   Meet Validity’s brand-new Email Revenue Calculator. As inboxes get more crowded, subscriber expectations rise, and budgets tighten, senders can’t afford to play fast and loose with their email marketing investments.   That’s why we’ve designed a tool to help

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Trendline Interactive and LeadMD Form Shift Paradigm

trendline-interactive-and-leadmd-form-shift-paradigm

Shift Paradigm is hosting a series of partner events to help marketers understand and resolve the invisible problems that stifle growth. Register here. B2C & B2B Powerhouse Deepens Mark in Industry with New Name, Growth Framework, and Expanded Capabilities Austin, TX. (Nov.15, 2021) – Trendline Interactive, a digital marketing agency and consultancy, together with LeadMD, a Trendline company, […] The post Trendline Interactive and LeadMD Form Shift Paradigm

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DMA Awards 2021: Great Data Drives Great Performances 

dma-awards-2021:-great-data-drives-great-performances 

Finalists for the 2021 Data & Marketing Association (DMA) Awards have been announced. The awards recognize the year’s best marketing campaigns—and the teams that execute them—across 30+ categories. Validity proudly sponsors the annual showcase of marketing excellence, and with good reason: One in every three finalists is a Validity customer! We’d like to recognize each of them individually. Take a deep breath (it’s a long list!) as we congratulate:    Barclays  Bottomline BT…

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Trendline Interactive enjoys standout revenue growth & business traction in 2021

trendline-interactive-enjoys-standout-revenue-growth-&-business-traction-in-2021

AUSTIN, Texas, Aug. 11, 2021 /PRNewswire/ — Trendline Interactive, a digital marketing agency and consultancy, today announces recent company wins and growth. Despite the global pandemic and economic volatility of the past year, Trendline achieved 30% year-over-year revenue growth and a 45% year-over-year increase in bookings. The firm also welcomed over 40 new team members in the last […] The post Trendline Interactive enjoys standout revenue growth &…

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Trendline Interactive expands leadership team with new Chief Operating Officer

trendline-interactive-expands-leadership-team-with-new-chief-operating-officer

AUSTIN, Texas, April 21, 2021 /PRNewswire/ — Trendline Interactive, a full-service marketing agency and consultancy, today announced its appointment of Amie Frickel to the role of Chief Operating Officer. Trendline’s hiring of Frickel comes on the heels of the company’s acquisition of LeadMD, the number one performance marketing consultancy in the U.S. and Data Insight Group (DiG), a leading data and analytics […] The post Trendline Interactive expands leadership team with new…

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Trendline Interactive expands leadership team with new Chief Operating Officer

AUSTIN, Texas, April 21, 2021 /PRNewswire/ — Trendline Interactive, a full-service marketing agency and consultancy, today announced its appointment of Amie Frickel to the role of Chief Operating Officer. Trendline’s hiring of Frickel comes on the heels of the company’s acquisition of LeadMD, the number one performance marketing consultancy in the U.S. and Data Insight Group (DiG), a leading data and analytics […] The post Trendline Interactive expands leadership team with new…

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Trendline Interactive Acquires LeadMD to Form Buyer Experience Powerhouse

trendline-interactive-acquires-leadmd-to-form-buyer-experience-powerhouse

Two industry leaders join together to drive the next level of success for both B2C and B2B organizations. Austin, TX. (March 2, 2021) — LeadMD, the leading performance marketing consultancy in the U.S., and Trendline Interactive, a full-service marketing agency and consultancy, have today announced the merger of their business operations. Both companies provide a full […] The post Trendline Interactive Acquires LeadMD to Form Buyer…

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Trendline Interactive Acquires Data Insight Group to Expand its Advanced Analytics and Data Science Business

trendline-interactive-acquires-data-insight-group-to-expand-its-advanced-analytics-and-data-science-business

AUSTIN, Texas, Feb. 25, 2021 /PRNewswire/ — Trendline Interactive, a digital messaging consulting and professional services firm headquartered in Austin, Texas, today announced the acquisition of Canadian data and analytics company Data Insight Group (DiG). This further strengthens Trendline’s data science and analytics services in order to better help its customers understand their data and […] The post Trendline Interactive Acquires Data Insight Group to…

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Trendline Interactive Ranks No. 1862 on the 2020 Inc. 5000

trendline-interactive-ranks-no-1862-on-the-2020-inc.-5000

Trendline Interactive Ranks No. 1862 on the 2020 Inc. 5000 With Three-Year Revenue Growth of 228% Percent Austin, TX, October 8, 2020 – On August 12 Inc. magazine revealed Email consulting and professional services firm Trendline Interactive as No. 1862 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private […] The post Trendline Interactive Ranks No. 1862 on the…

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Rishad Tobaccowala Joins Trendline’s Board of Directors

rishad-tobaccowala-joins-trendline’s-board-of-directors

Esteemed marketing strategist and business leader brings forty years of industry experience to the board.  AUSTIN, Texas – Sept 24, 2020 – Email consulting and professional services firm Trendline Interactive is pleased to announce the appointment of Rishad Tobaccowala as its newest Board Member. Tobaccowala is a Senior Adviser to the Publicis Groupe and is widely […] The post Rishad Tobaccowala Joins Trendline’s Board of Directors…

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Validity for Good: Looking Out for Those Looking Out for Us

validity-for-good:-looking-out-for-those-looking-out-for-us

Email is one of the most powerful and easy channels to use to reach recipients with critically important messaging. In more carefree situations, people expect timely emails to reset passwords or confirm orders. But today, email is used to share safety notifications with people around the globe, and is instrumental in keeping entire populations protected and informed. Today we are announcing Validity for Good, a…

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Introducing Strength with Validity, Designed for You Today

introducing-strength-with-validity,-designed-for-you-today

No one expected to find themselves where we are today. Many of us are navigating completely new remote routines, struggling to understand customers’ changing habits, and frankly, fretting about our own personal health and safety. Our main goal today is to stay strong, in business, in life, and in spirit. Marketers are quickly trying to find their “new normal” in a time of great change…

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Back at it

back-at-it

Back at the office after traveling to visit a bunch of our US friends recently. A lot of news, both in and out of the email space, happened while we were gone. The biggest stories are outside the email space and I will admit to following the coronavirus news probably closer than I should. (My graduate work was done across the hall from one of…

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