Tag Archives: Onboarding & Welcome Emails

10 Common Email Marketing Mistakes that Are *Fairly* Easy to Fix

10-common-email-marketing-mistakes-that-are-*fairly*-easy-to-fix

Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 common email marketing mistakes that are easy to fix, and now I’d like to share another 10 common mistakes with fixes that are slightly more involved, but still very much worth your attention. Allowing errors to slip through Not setting default values for personalization

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The Definitive Guide to Adapting to Mail Privacy Protection

the-definitive-guide-to-adapting-to-mail-privacy-protection

Prior to the launch of Mail Privacy Protection (MPP) by Apple in the fall of 2021, marketers could easily see the engagement of their subscribers and reliably manage their email deliverability by following best practices established over the course of more than a decade. However, MPP has blurred marketers’ visibility into engagement and is causing all of those deliverability best practices to be rewritten to

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Automated Campaign Ideas to Explore: An Oracle Consulting Checklist

automated-campaign-ideas-to-explore:-an-oracle-consulting-checklist

Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Marketing Consulting, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including this one about automated campaign ideas. Whether sent via email, SMS, push, or other…

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Welcome Email Best Practices

welcome-email-best-practices

When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible. Here are seven best practices to follow: Send welcomes immediately. Ask new subscribers to do something high-value. Keep your copy and design focused. Use a welcome email series. Send different…

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The Future of Travel: Long-Term & Short-Term Recommendations

the-future-of-travel:-long-term-&-short-term-recommendations

No industry has been more heavily impacted by social distancing, government-mandated health and safety restrictions, and regional and countrywide lockdowns than travel and hospitality companies. Even once travel restrictions are completely lifted, marketers within these businesses will have the tricky job of messaging to consumers who are reluctant to take trips for either business or recreation. Because of his reluctance, Goldman Sachs doesn’t expect 2019…

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On-Demand Webinar: The Email Subscriber Lifecycle

on-demand-webinar:-the-email-subscriber-lifecycle

To nourish and grow an email relationship, you need to cater to your subscribers’ needs and wants throughout the entire subscriber lifecycle. That means developing tactics to address the major subscriber moments from beginning to end. During this free 44-minute on-demand webinar, I discuss: The six stages of the subscriber lifecycle, from when a visitor or customer signs up for your promotional emails through when…

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