Tag Archives: Permission

On-Demand Webinar: The Most Critical Email Deliverability Questions

on-demand-webinar:-the-most-critical-email-deliverability-questions

The most critical email deliverability questions are YOUR QUESTIONS, especially during this time when so many companies and email programs have been disrupted and are under so much pressure. To help you get the answers you need, Oracle CX Marketing Consulting’s Email Deliverability Services team got together to answer pre-submitted and live questions about a range of issues that fall under the umbrella of email…

Read More »

Double Opt-In Best Practices

double-opt-in-best-practices

Double opt-in (DOI) permission practices are often seen as unnecessary and harmful to list growth. However, when used correctly, they can improve your email program’s results by protecting your sender reputation, which keeps you from having deliverability problems. In this post, we answer key questions about double opt-in, including: How does a DOI process work? What are the advantages of DOI? What are the disadvantages…

Read More »

On-Demand Webinar: The Hierarchy of Subscriber Needs

on-demand-webinar:-the-hierarchy-of-subscriber-needs

The key to modern email marketing success is creating relevance for your subscribers. However, this cure-all is often discussed in vague, mystical terms within the narrow context of company-specific examples. Although relevance is indeed in the eye of the beholder, achieving it is both describable and measurable. The Hierarchy of Subscriber Needs is your roadmap for understanding the various components that create relevance and also…

Read More »

Email List Churn: How to Reduce Both Passive & Active Opt-Outs

email-list-churn:-how-to-reduce-both-passive-&-active-opt-outs

It’s cheaper to keep a customer than find a new one. The same holds true for email subscribers—which also happen to be many of your best customers. That’s why it’s important for all businesses to minimize their email list churn, which can be a major drag on growing your email marketing audience and growing your business. In this post, our email marketing consultants talk about:…

Read More »

The key to improving deliverability

the-key-to-improving-deliverability

According to the UK DMA, marketers report improvements in deliverability after GDPR went into effect. I mean, thank you UK DMA for doing the research. Of course deliverability is going to improve when you send mail to those people who have expressly opted into your mail. 76% report an increase in open rates in the past 12 months; 75% say click- throughs are higher; 51%…

Read More »
>