Tag Archives: Podcasts

Deliverability terminology you need to know

deliverability-terminology-you-need-to-know

Jump ahead Deliverability terminology Links Try ConvertKit's deliverability in action Stay in Touch   In episode 17 of the Deliverability Defined podcast, Melissa and I define the deliverability terminology that anyone who sends emails should be familiar with in order to reach the inbox of their subscribers. Deliverability terminology Delivery When an email is successfully accepted by the receiver’s mailbox at the end of the…

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Pros and Cons of Inbox Placement Tests

pros-and-cons-of-inbox-placement-tests

Jump ahead Inbox placement tests Inbox placement test pros Inbox placement test cons Links   In episode 16 of the Deliverability Defined podcast, Melissa and I discuss inbox placement tests, how they can be helpful, and how they can fall short. Inbox placement tests Inbox placement tests allow you to know whether your emails are being placed in the inbox, spam folder, or are missing…

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Frequently asked questions about deliverability

frequently-asked-questions-about-deliverability

Jump ahead Deliverability FAQs Links Try ConvertKit's deliverability in action Stay in touch   In episode 15 of the Deliverability Defined podcast, Melissa and I answer the most common questions we are asked about deliverability: Deliverability FAQs As you’ve no doubt discovered, email deliverability is a complex topic. There are a number of factors that affect deliverability for senders, and it’s easy to get lost…

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Does Gmail filter emails based on political beliefs?

does-gmail-filter-emails-based-on-political-beliefs?

In episode 14 of the Deliverability Defined podcast, Melissa and I debunk the idea that Gmail filters messages to spam based on political affiliation: Deliverability is a recent concern for some politicians It’s election season, and with that comes controversy, advertising, and extra emails in your inbox. In recent years, there have been claims that email providers, specifically Gmail, have filtered emails based on political…

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All about Gmail: The spam folder, the promotions tab, postmaster tools, and more

all-about-gmail:-the-spam-folder,-the-promotions-tab,-postmaster-tools,-and-more

Jump ahead All about Gmail The promotions tab is still the inbox Links Stay in touch All about Gmail Gmail has become ubiquitous as the leading mailbox provider. Gmail is also often considered the most advanced in terms of filtering and features among online mailboxes. And with so many users, it’s critical to understand how Gmail thinks about deliverability. Apart from keeping your emails safe,…

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4 Steps to easily plan your email marketing for holiday promotions

4-steps-to-easily-plan-your-email-marketing-for-holiday-promotions

In episode 12 of the Deliverability Defined podcast, Melissa and I discuss the steps you should take today to start preparing for your holiday promotions: How to plan your email marketing for holiday promotions in 4 steps You might think it's too soon to talk about holiday promotions, but for email marketing, the time is now! The holidays often involve the biggest promotions of the…

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What your ESP can (and can’t) do for your deliverability

what-your-esp-can-(and-can’t)-do-for-your-deliverability

In episode 11 of the Deliverability Defined podcast, Melissa and I discuss the ways that your ESP can help your deliverability, but also all of the things your ESP can’t help with. What’s an ESP? ESP stands for Email Service Provider. An ESP is a platform that allows you to send emails to your audience. For example, ConvertKit is an ESP. There are thousands of…

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List Validation 101 with Lauren Meyer

list-validation-101-with-lauren-meyer

In episode 10 of the Deliverability Defined podcast, Melissa and I are joined by deliverability expert Lauren Meyer to discuss list validation and deliverability best practices: Meet Lauren Meyer Lauren is an email deliverability expert with 14 years of experience in email marketing. Her wealth of experience has led her to her current role at Kickbox, where she is the VP of Industry Relations and…

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Demystifying blocklists

demystifying-blocklists

Jump ahead What is a blocklist? Typical reasons for getting blocklisted Lean on your ESP for help How to get removed from a blocklist How to tell if a blocklist is impacting you How to fix the root issues that cause blocklistings Summary   In episode 9 of the Deliverability Defined podcast, my co-host Melissa Lambert and I discuss blocklists and how to recognize if…

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Hey.com: The new mailbox provider that blocks “Spy Tracker” pixels

hey.com:-the-new-mailbox-provider-that-blocks-“spy-tracker”-pixels

Jump ahead General pros and cons of HEY HEY’s goal is to modernize email HEY places important messages in the imbox — and that isn’t a typo HEY takes a tough stance on open tracking pixels Summary Links Try ConvertKit's deliverability in action Stay in touch   In episode 8 of the Deliverability Defined podcast, my co-host Melissa Lambert and I discuss what senders need…

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Meaningful metrics: Going beyond open rates

meaningful-metrics:-going-beyond-open-rates

Jump ahead Meaningful metrics Summary Links Try ConvertKit's deliverability in action Stay in touch In episode 7 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about the benefits and challenges of open rates, as well as other important metrics you should be measuring to fully understand your email performance. In this episode we discuss: The metrics that matter when it comes…

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SPF, DKIM, and DMARC: How to make sure your emails pass these 3 types of email authentication

spf,-dkim,-and-dmarc:-how-to-make-sure-your-emails-pass-these-3-types-of-email-authentication

Jump ahead Authentication (SPF, DKIM, and DMARC) Main takeaways Links Try ConvertKit's deliverability in action Stay in touch   In episode 6 of the Deliverability Defined podcast, my co-host Melissa Lambert and I dive deep into email authentication, and what you need to know to be sure your emails pass SPF, DKIM, and DMARC. Authentication (SPF, DKIM, and DMARC) Email authentication can be very complex,…

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