Tag Archives: pret a manger

#TBT: The real value of loyalty programs: data


I wrote this column back in 2015 and it was published by ClickZ; it’s based on a casual discussion with my Mom. We were having lunch at a Subway (Mom’s go-to order: Black Forest Ham; I’m an Italian B.M.T.(R) fan myself) and discussing their new loyalty program. As a marketer I knew there was value in loyalty programs, but I’d never thought about them in…

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