Tag Archives: privacy

Cannes winners showcase how consumer data can drive powerful and purposeful campaigns

cannes-winners-showcase-how-consumer-data-can-drive-powerful-and-purposeful-campaigns

Earlier this summer, I had the chance to gather with fellow industry experts from around the world for The Cannes Lions Awards. The International Festival of Creativity has been championing creative excellence since 1954 with the goal of providing the definitive benchmark for creativity that drives progress in the marketing and advertisement industry and beyond. 

Read More »

10 Dos and Don’ts to Get Personalization Right

10-dos-and-don’ts-to-get-personalization-right

Personalization rules the email world these days, or so it seems.  Personalization is the magic key that gets more email delivered, viewed, and acted on, and all that activity means more sales, higher revenue, and better deliverability, right? We even have personalization platforms that make creating 1:1 emails as easy as clicking a few buttons.  But not everybody agrees. In December 2019, research firm Gartner…

Read More »

Email Logistics in Crisis Management

email-logistics-in-crisis-management

From COVID-19 to social justice movements to Cybersecurity attacks, 2020 has been nothing short of a whirlwind. How are you preparing for when these issues begin to infiltrate your company’s operations? Your Crisis Management Plan To determine how the process will operate, your crisis management plan must include the logistics of any email notifications you are planning to send. Last time, I wrote about the…

Read More »
>