Tag Archives: Reputation

Get Out of the Haus! How to Get Delisted From Spamhaus


The most dreaded block listings digital marketers face are from Spamhaus. Even the most sophisticated senders can find themselves on Spamhaus’ block lists. To avoid major damage to your email program, it’s important to understand how to prevent a listing and how to react if you’re listed by Spamhaus.  What is Spamhaus?  Spamhaus is an international authority on IP and domain reputation, founded in London…

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Let’s Talk: Reputation


The next 3 or 4 Let’s Talk sessions are going to be all about reputation. We’ll start with a general overview of reputation and identity, then move on to specific kinds of reputation (IP, domain, URL, content), then we’ll talk about how to create, maintain and repair reputation. Still working on the outline, but I’m pretty convinced this will be at least 3 sessions. Let’s…

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Stop obsessing about open rates


In 2020: 250OK says open rates were much lower than ESPs report. The Only Influencers list hosts a discussion about the value and use of open rates. A potential client contacts me asking if I can get their open rates to a certain percentage.A client shows me evidence of 100% inboxing but wants to improve their open rate.An industry group runs sessions at multiple meetings…

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