Tag Archives: ReturnPath

Retail Reality – Expert Advice for Navigating Your Journey to the Inbox

retail-reality-–-expert-advice-for-navigating-your-journey-to-the-inbox

The COVID-19 crisis posed very different challenges for email marketers, depending on their vertical. In retail, which faced store closures and a customer base restricted to their homes, we saw a load of resilience as companies relied on email to keep their businesses moving. It worked! As operations moved online, customers followed. New account sign-ups increased 2.5x and even re-engagement rates were up as lapsed…

Read More »

How Much Email is TOO Much Email?

how-much-email-is-too-much-email?

One of the most difficult parts of email deliverability and optimization is the fact no one-size-fits-all solution exists. One sender’s situation can vary so vastly from another that a piece of advice for Sender A would be harmful for Sender B. But something you can start to use to parse out what you need to do to improve your email sender reputation and overall deliverability…

Read More »

The Quick 411 on View Time Optimization

the-quick-411-on-view-time-optimization

As I’m sure you’ve noticed, we’re really hyped about View Time Optimization (VTO) by Verizon Media—and our exclusive partnership to provide it to Validity for Email customers. Not only does it change the way email marketers strategize, but the history of how it came to be is an intriguing and cool story we’re so happy to be a part of. We recently had a chat…

Read More »

What the Global Travel Industry Taught Us About Email During Lockdown

what-the-global-travel-industry-taught-us-about-email-during-lockdown

How are you holding up? If you’re still impacted by lockdowns, I hope you are at home and safe. In April, I presented a webinar containing some insights, trends, and recommendations for big travel and tourism companies in Brazil, so I decided to share it with others around the globe, in hopes they might benefit from these learnings. What we saw COVID-19 is impacting many…

Read More »

Takeaways from our DMA Webinar, A Journey to the Inbox

takeaways-from-our-dma-webinar,-a-journey-to-the-inbox

The journey to the inbox is just that – an adventure, not just a destination. Deliverability is hard; it’s part science, part dark arts, and full-time challenge! Getting a better understanding of how over 200 email marketers think about email deliverability, be it challenges, best practices, strategies, and budgets, led to new a report called “Email Deliverability 2020 – A Journey to the Inbox,” in…

Read More »

Three Things Email Marketers Should Do in Crisis, from State of Email Live

three-things-email-marketers-should-do-in-crisis,-from-state-of-email-live

As we move farther away from the government-mandated orders and life in certain geographies begin to find a new cadence, we’re able to look at what we’ve learned through this trying time. In our latest State of Email Live webinar, Guy Hanson welcomed Bobby Tichy, regional vice president – sales, at Lev, a digital marketing consultancy, who shared some of his best advice gleaned from…

Read More »

View Time Optimization by Verizon Media: An Email Marketer’s Must-Have, ONLY from Validity

view-time-optimization-by-verizon-media:-an-email-marketer’s-must-have,-only-from-validity

Email is currently living its best life. How do we know? Because we’ve partnered exclusively with Verizon Media to bring email marketers the next big feature in commercial email, and it’s going to change your whole playbook. Introducing View Time Optimization (VTO) The days of analyzing your open data to find the “right” time to bulk-send marketing emails are over. Now, Validity for Email customers…

Read More »

Delivery Versus DeliverABILITY

delivery-versus-deliverability

The email ecosystem is extremely complex, which makes sense. Email is consistently the leading source of ROI for marketers. It couldn’t possibly be so simply as hitting “send” and waiting for the money to roll in. Temple University mocked up a sample email ecosystem to show just how complex email marketing really is: Image via Temple University While this gives you a good sense of…

Read More »

Divining the Future of Email Clients

divining-the-future-of-email-clients

The recent rumors of Hotmail’s plans to update their email clients and follow Gmail’s lead on tabbed inboxes got me thinking—are we seeing a change in consumer mail clients evolving to better address consumer behaviors, moving away from the idea of a traditional inbox? Email clients are historically slow to evolve, especially in the enterprise world, partly due to no major communication disruptors (apart from…

Read More »

Power Up Your Manual Data Management Processes with PowerGrid

power-up-your-manual-data-management-processes-with-powergrid

For data managers, streamlining and automating data management processes is critical, but inevitably there are situations where things need to be done manually. PowerGrid—one of the many modules of DemandTools—is the right solution for those manual jobs. Whether you’re modifying “unruly” data that doesn’t fit cleanly within a find-and-fix query or addressing issues related to specific records, PowerGrid allows you to manage data inside the…

Read More »

Power Up Your Manual Data Management Processes with PowerGrid

power-up-your-manual-data-management-processes-with-powergrid

For data managers, streamlining and automating data management processes is critical, but inevitably there are situations where things need to be done manually. PowerGrid—one of the many modules of DemandTools—is the right solution for those manual jobs. Whether you’re modifying “unruly” data that doesn’t fit cleanly within a find-and-fix query or addressing issues related to specific records, PowerGrid allows you to manage data inside the…

Read More »

The Best Questions from the State of Email Live, Episode 5

the-best-questions-from-the-state-of-email-live,-episode-5

In the latest edition of our popular State of Email Live webinar, host Guy Hanson welcomed a new panel of participants to join series regular Greg Kimball, and this time, we talked email marketing from the trenches. Jeff Derby, Bonnie Malone, Rodrigo Mesquita, and Priyanka Roy, all customer success experts at Validity, joined State of Email Live to provide their view on the email world…

Read More »

The Best Questions from the State of Email Live, Episode 5

the-best-questions-from-the-state-of-email-live,-episode-5

In the latest edition of our popular State of Email Live webinar, host Guy Hanson welcomed a new panel of participants to join series regular Greg Kimball, and this time, we talked email marketing from the trenches. Jeff Derby, Bonnie Malone, Rodrigo Mesquita, and Priyanka Roy, all customer success experts at Validity, joined State of Email Live to provide their view on the email world…

Read More »

What We Learned from Our Webinar Featuring Salesforce Ben

what-we-learned-from-our-webinar-featuring-salesforce-ben

Last week, we hosted a webinar featuring Ben McCarthy, creator and namesake of the popular blog Salesforce Ben, and Olivia Hinkle, senior product marketing manager from Validity. The 30-minute free webinar laid out exactly what data managers need to do to achieve cross-functional success and the benefits that come from each department being a stakeholder in the management of business data. After all, if you…

Read More »

What We Learned from Our Webinar Featuring Salesforce Ben

what-we-learned-from-our-webinar-featuring-salesforce-ben

Last week, we hosted a webinar featuring Ben McCarthy, creator and namesake of the popular blog Salesforce Ben, and Olivia Hinkle, senior product marketing manager from Validity. The 30-minute free webinar laid out exactly what data managers need to do to achieve cross-functional success and the benefits that come from each department being a stakeholder in the management of business data. After all, if you…

Read More »

Email Deliverability – What do Marketers Really Think?

email-deliverability-–-what-do-marketers-really-think?

Validity is delighted to be partnering with the DMA to produce the “2020 Email Deliverability – A Journey into the Inbox” report, and we’ll be co-hosting a webinar on June 2 to launch it! Far more than just another benchmark report, we consider the views of more than 200 major email program owners as they respond to questions like: How strong is your understanding of…

Read More »

Validity and the DMA Reveal Email’s Journey to the Inbox in an Upcoming Webinar

validity-and-the-dma-reveal-email’s-journey-to-the-inbox-in-an-upcoming-webinar

Can email marketing be successful without transparent, proactive data management and rigorous adherence to email sending best practices? Validity is partnering with the Data & Marketing Association (DMA) to bring you the latest research into email deliverability and how organizations view and optimize their marketing programs (and budgets) to provide email its greatest opportunity for ROI. In Email Deliverabilty – A Journey to the Inbox,…

Read More »

Email Deliverability – What do Marketers Really Think?

email-deliverability-–-what-do-marketers-really-think?

Validity is delighted to be partnering with the DMA to produce the “2020 Email Deliverability – A Journey into the Inbox” report, and we’ll be co-hosting a webinar on June 2 to launch it! Far more than just another benchmark report, we consider the views of more than 200 major email program owners as they respond to questions like: How strong is your understanding of…

Read More »

Email Experts Series: Interpreting SMTP Codes

email-experts-series:-interpreting-smtp-codes

Email deliverability can be difficult to understand. With so many different mailbox providers (MBPs), algorithms, and nuance, not to mention recipient behavior, it can feel impossible to crack the code for really great email marketing campaigns. Are you using all the tools you have at your disposal to make sense of all the data available to you? In this edition of the Email Experts Series,…

Read More »
>