Tag Archives: Salesforce Marketing Cloud

Why is an SFMC expert hard to find?

why-is-an-sfmc-expert-hard-to-find?

Did you know that fewer than half of marketers are getting good use from their Email Service Provider (ESP)s? In fact, a Holistic study revealed that only 44% of marketers that use marketing suites like Salesforce Marketing Cloud (SFMC) say they use half or more of the main functionalities the suite has to offer. SFMC […] The post Why is an SFMC expert hard to…

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SFMC Feature: Deployment Manager

sfmc-feature:-deployment-manager

As many users of Salesforce Marketing Cloud (SFMC) know, over time your SFMC account can get quite messy and feel overwhelming. This can happen as part of a merger & acquisition, when multiple brands are merged into one SFMC account or a new Business Unit is set up in an existing account.  Regardless of the […] The post SFMC Feature: Deployment Manager first appeared on…

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Trendline’s Top 10 Articles of All Time

trendline’s-top-10-articles-of-all-time

August marks Trendline’s 10-year anniversary, and we’ve had a lot to say! Here’s a list of our top-read articles of all time. From holiday emails to deliverability resources, there has been no shortage of Trendline content through the years. 10. Overview of the Enterprise Email Service Provider Landscape The Enterprise Email Service Provider (ESP) landscape […] The post Trendline's Top 10 Articles of All Time…

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Salesforce Marketing Cloud Experts–Why You Need One

salesforce-marketing-cloud-experts–why-you-need-one

It’s an open secret that people use only a fraction of the technology available to them on a typical marketing automation platform. A 2018 study by Holistic Email Marketing and Tripolis bears this out. Only 44% of companies that use marketing suites like Salesforce say they use half or more of the features on their email platforms.  But, even if they use less than half…

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Internationalizing an Email Program

internationalizing-an-email-program

Place yourself in the shoes of a large brand interested in expanding their reach internationally.  What would it take to expand their current domestic email marketing program into a global program? What would need to change? Where would you start? What resources must you leverage? There’s quite a bit to consider – and we have answers. This solution for creating emails that allow brands to…

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Internationalizing an Email Program

internationalizing-an-email-program

Place yourself in the shoes of a large brand interested in expanding their reach internationally.  What would it take to expand their current domestic email marketing program into a global program? What would need to change? Where would you start? What resources must you leverage? There’s quite a bit to consider – and we have […] The post Internationalizing an Email Program first appeared on…

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My dynamic success at Trendline within Salesforce Marketing Cloud 

my-dynamic-success-at-trendline-within-salesforce-marketing-cloud 

Salesforce Marketing Cloud Consultant certified I just earned my Salesforce Marketing Cloud Consultant certification after only six months working with the Salesforce Marketing Cloud platform. I even passed it on my first try – a real accomplishment given how complex the certification exam is.  I’m not saying this to brag about myself, although I’m pleased to have come so far so fast – I’ve  been…

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My Dynamic Success at Trendline within Salesforce Marketing Cloud 

my-dynamic-success-at-trendline-within-salesforce-marketing-cloud 

I just earned my Salesforce Marketing Cloud Consultant certification after only six months working with the Salesforce Marketing Cloud platform. I even passed it on my first try – a real accomplishment given how complex the certification exam is.  I’m not saying this to brag about myself, although I’m pleased to have come so far […] The post My Dynamic Success at Trendline within Salesforce…

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