Tag Archives: Seasonality

Second Quarter 2022 Holiday Marketing Quarterly

second-quarter-2022-holiday-marketing-quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Our second quarter checklist is focused on finishing your review of the 2021 holiday season and then making…

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5 Digital Marketing Takeaways from the 2021 Holiday Season

5-digital-marketing-takeaways-from-the-2021-holiday-season

A second consecutive chaotic and stressful holiday season is over—and just like last year, it’s tempting to want to close the book on it and never look back. However, that would be a mistake, as there are always lessons to be learned from Christmas Past that can help with our Christmas Future. Here are 5 digital marketing takeaways that you should carry with you into…

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First Quarter 2022 Holiday Marketing Quarterly

first-quarter-2022-holiday-marketing-quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing opportunities, mitigating risks, learning from the just-passed holiday season, and starting to make the larger…

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ZeroBounce: How to Make Your Holiday Emails Stand Out

zerobounce:-how-to-make-your-holiday-emails-stand-out

The holiday season can be overwhelming for email marketers. Most B2C marketers create and send considerably more campaigns and they’re full of worries. In addition to fearing that their increased email volumes will trigger spam filters, they worry about whether their emails will stand out in crowded holiday inboxes. To gather the best advice on creating standout holiday campaigns, ZeroBounce spoke with me and 11…

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Best Days to Send Email Marketing Campaigns This Holiday Season

best-days-to-send-email-marketing-campaigns-this-holiday-season

The big question on the minds of retailers and other B2C companies is: Will this holiday season look like 2020’s or will it resemble pre-pandemic 2019’s? Unfortunately, it’s looking increasingly like retailers will be facing a holiday season with some of the same challenges as last year, which will impact email marketing decisions. In this blog post, Clint Kaiser, Head of Analytics & Strategic Services…

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Holiday Marketing Quarterly: Fourth Quarter 2021 Checklist

holiday-marketing-quarterly:-fourth-quarter-2021-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. The fourth quarter is focused on wrapping up your final prep…

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Holiday Marketing Quarterly: Third Quarter 2021 Checklist

holiday-marketing-quarterly:-third-quarter-2021-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. The third quarter is focused on the final prep for the…

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Holiday Marketing Quarterly: Second Quarter 2021 Checklist

holiday-marketing-quarterly:-second-quarter-2021-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. Our second quarter checklist is focused on finishing your review of…

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2020 Email Marketing Holiday Season in Review

2020-email-marketing-holiday-season-in-review

The 2020 holiday season was chaotic and irregular because of the pandemic, a contentious election, and consumers’ financial challenges. Email marketers struggled with those issues, which led to mixed performance results, although email marketing still delivered a high return on investment. Overall, email volume was up 9% year-over-year during the fourth quarter holiday period, according to data from Oracle Marketing Consulting based on a panel…

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Holiday Marketing Quarterly: First Quarter 2021 Checklist

holiday-marketing-quarterly:-first-quarter-2021-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. Our first quarter guide contains a 27-point checklist and is focused…

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Cyber Monday Email Marketing Activity & Sales Continue Weakening Trend

cyber-monday-email-marketing-activity-&-sales-continue-weakening-trend

With consumers struggling financially and retailers having succeeded in pulling holiday sales into early November and even October, the downward trend in sales and email marketing activity during the Thanksgiving holiday weekend continued on Cyber Monday. Oracle Marketing Consulting predicted a 10% increase in email volume on Cyber Monday during their Choosing the Best Days to Send Email Campaigns This Holiday Season webinar in August.…

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Early Holiday Promotions Cannibalize Email Marketing and Sales on Thanksgiving and Black Friday

early-holiday-promotions-cannibalize-email-marketing-and-sales-on-thanksgiving-and-black-friday

Concerned about the effects of new pandemic-related restrictions on their operations and consumer optimism, retailers launched their “Black Friday” email promotions early—and the impact of that decision could plainly be seen in Thanksgiving and Black Friday email volume and retail sales. Oracle CX Marketing Consulting predicted a 10% increase in email volume on Thanksgiving and a 3% increase on Black Friday during their Choosing the…

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On the Fly: Get a Jump Start on Your Holiday Campaigns

on-the-fly:-get-a-jump-start-on-your-holiday-campaigns

On the Fly is our video series with small bites of marketing and customer experience advice and training from experts, given to you during the current disruption. In this episode of On the Fly, I discuss how this holiday season will look very different from what we’re used to. I point out what parts of the holiday season have the most risk, and what brands…

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Seasonal Adjustment to Make to Your Automated Campaigns to Stay Relevant

seasonal-adjustment-to-make-to-your-automated-campaigns-to-stay-relevant

“Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention,” says Jennifer Lancaster Dana, Vice President, Oracle CX Marketing Consulting. “However, it’s because of their high engagement and conversion rates that we should be constantly giving automated campaigns extra attention and trying to make them even better. This is especially true during the holiday season.” With…

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Holiday Marketing Quarterly: Fourth Quarter 2020 Checklist

holiday-marketing-quarterly:-fourth-quarter-2020-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500 digital marketing experts. Our fourth quarter guide contains a 21-point checklist that helps…

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ZeroBounce: Focus on Managing Subscribers, Not Campaigns

zerobounce:-focus-on-managing-subscribers,-not-campaigns

I recently joined Corina Leslie for an interview on the ZeroBounce Blog. We talked about everything from how to learn more about email marketing to the biggest mistakes email marketers make to what to keep in mind this holiday season. For instance, Corina asked… How did you get into email marketing? How did you learn so much about email? What or who do you credit…

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Litmus’s Delivering Podcast: Seeing Into the Future With Oracle’s Chad S. White

litmus’s-delivering-podcast:-seeing-into-the-future-with-oracle’s-chad-s.-white

After a sobering spring, the 2020 holiday season is looking like it may be one of the riskiest and challenging in decades. That’s the focus of episode #28 of the Delivering podcast, where Litmus’s Jason Rodriguez and I talk about: The most beneficial lesson to come out of 2020 The pressures on email programs to be lean and efficient The long list of major challenges…

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Webbula: Roundup for Email Marketing Holiday Tips

webbula:-roundup-for-email-marketing-holiday-tips

The holiday season is just around the corner, so Webbula invited me and 10 other digital marketing experts to share their tips for how to prepare for what will surely be an unusually risk-filled holiday season. My advice focuses on three areas: How the shape of the holiday season is likely to be very different this year, with retailers shifting email campaign volume earlier in…

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On-Demand Webinar: Keep Optimizing Email Marketing Webinar

on-demand-webinar:-keep-optimizing-email-marketing-webinar

As a follow-up to my appearance on the Keep Optimizing Podcast, I join host Chloe Thomas and her podcast’s other email marketing expert guests to talk about a wide range of email marketing issues, including: How can marketers best prepare themselves for Black Friday, Cyber Monday, and the rest of the holiday season? What do watch out for when running sweepstakes to grow your email…

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On-Demand Webinar: Choosing the Best Days to Send Email Campaigns This Holiday Season

on-demand-webinar:-choosing-the-best-days-to-send-email-campaigns-this-holiday-season

This holiday season has the potential to be one of the most turbulent and high stakes in decades. Potential risks include ongoing coronavirus restrictions, a further pullback in consumer spending, disruptions to supply chains and delivery, staffing shortfalls, and more social and political unrest. Preparation and planning are key to overcoming these challenges and protecting your revenue goals. Choosing the right email campaign days this…

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