Tag Archives: Seasonality

Webbula: Roundup for Email Marketing Holiday Tips

webbula:-roundup-for-email-marketing-holiday-tips

The holiday season is just around the corner, so Webbula invited me and 10 other digital marketing experts to share their tips for how to prepare for what will surely be an unusually risk-filled holiday season. My advice focuses on three areas: How the shape of the holiday season is likely to be very different this year, with retailers shifting email campaign volume earlier in…

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On-Demand Webinar: Keep Optimizing Email Marketing Webinar

on-demand-webinar:-keep-optimizing-email-marketing-webinar

As a follow-up to my appearance on the Keep Optimizing Podcast, I join host Chloe Thomas and her podcast’s other email marketing expert guests to talk about a wide range of email marketing issues, including: How can marketers best prepare themselves for Black Friday, Cyber Monday, and the rest of the holiday season? What do watch out for when running sweepstakes to grow your email…

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On-Demand Webinar: Choosing the Best Days to Send Email Campaigns This Holiday Season

on-demand-webinar:-choosing-the-best-days-to-send-email-campaigns-this-holiday-season

This holiday season has the potential to be one of the most turbulent and high stakes in decades. Potential risks include ongoing coronavirus restrictions, a further pullback in consumer spending, disruptions to supply chains and delivery, staffing shortfalls, and more social and political unrest. Preparation and planning are key to overcoming these challenges and protecting your revenue goals. Choosing the right email campaign days this…

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Planning for a Hard-to-Plan-for 2020 Holiday Season

planning-for-a-hard-to-plan-for-2020-holiday-season

Most major B2C brands and retailers will start planning for the 2020 holiday season soon, if they haven’t started already. Under normal circumstances, it’s challenging to accurately forecast, diligently plan, and effectively execute your holiday marketing campaigns. This year, with expectations of a second wave of coronavirus outbreaks and restrictions, most countries around the world slipping into recession, and global supply chains disrupted, it will…

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Holiday Marketing Quarterly: Third Quarter 2020 Checklist

holiday-marketing-quarterly:-third-quarter-2020-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500 digital marketing experts. The third quarter is focused on the final prep for the…

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Prepare for the Holiday Season by Experimenting & Testing Now

prepare-for-the-holiday-season-by-experimenting-&-testing-now

The holiday season is a dangerous time to try to innovate. More than any other time of the year, it’s the most expensive time to have a failure. On the other hand, the second and third quarters are a great time to experiment with different tactics and strategies in a much lower-stakes environment. This is why Experimentation & Testing and is one of our six…

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Holiday Marketing Quarterly: Second Quarter 2020 Checklist

holiday-marketing-quarterly:-second-quarter-2020-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500 digital marketing experts. Our second quarter guide contains a 19-point checklist and is…

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When Good Enough Shouldn’t Be: The Best Email Frequency

when-good-enough-shouldn’t-be:-the-best-email-frequency

How often should I email my subscribers? Oracle CX Marketing Consulting’s Head of Strategic Services, Clint Kaiser, says that without a doubt that’s one of the top 5 most frequently asked questions my clients have asked him over the years. First, it’s important to start with the customer, he says. This rocks some worlds but…the customer may not want as many emails as you are…

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Doing an Email Marketing Holiday Post-Mortem

doing-an-email-marketing-holiday-post-mortem

With the New Year shining brightly and full of promise ahead of us, most B2C marketers would love nothing more than to put the holiday season behind them and look ahead to Valentine’s Day and the spring season. We urge you to resist the temptation. Ensure that you learn the lessons of your Christmas Past so your Christmas Future is even better. Here are several…

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Holiday Marketing Predictions: What to Expect This Year

holiday-marketing-predictions:-what-to-expect-this-year

Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar. Oracle Marketing Cloud (OMC) Consulting’s experts share their thoughts and predictions on how this holiday marketing season will be different from past ones. Our predictions this …

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