Tag Archives: SendGrid

Understanding bounce & block classifications can help improve your email deliverability. Learn how to get the data insights you need. The post Bounce & Block Classifications Now in Event Webhook appeared first on SendGrid.

As email marketers, we know the importance of holidays, which allow us to create timely, playful content that drives conversions. That’s why we spend so much time planning holiday email marketing campaigns.  But as humans, we also know some holidays can be difficult. For example, receiving a deluge of Father’s Day marketing emails can bring […] The post Holiday Email Opt-Outs: An Empathetic Approach to…

If you ever want to get a Twilio SendGrid expert talking, ask them about the Event Webhook. Then get comfortable because they’ll have a lot to say! Twilio SendGrid’s Event Webhook is a bit of a darling. Businesses love this powerful tool because it gives teams unlimited access to real-time data on email campaigns. And […] The post Why Email Experts Love Twilio SendGrid’s Event…

Landing pages can help tie together your brand’s email marketing campaign. Learn more about email marketing landing pages and the best practices. The post Email Marketing Landing Pages appeared first on SendGrid.

Inserting a GIF into your email campaign can add creativity and help you stand out. Learn more on how to insert a GIF into your emails. The post How to Insert a GIF Into Email appeared first on SendGrid.

User-generated content is original, brand-specific content posted online by customers. Learn more about UGC and how to use it in email marketing. The post A Guide to User-Generated Content (UGC) appeared first on SendGrid.

Learn how to integrate Twilio and SendGrid accounts, account management, and user authentication all through Single Sign-On with Okta. The post Integrate Twilio and SendGrid Accounts Through Single Sign-On With Okta appeared first on SendGrid.

We talked to a panel of ISP experts about sender reputation, current spam tactics, Apple’s MPP, and more. Read the top tips for email senders. The post ISP Panel: What We Learned About Sender Reputation, Spam and the Impact of Apple’s MPP appeared first on SendGrid.

Single sign-on (SSO) is now generally available on Twilio SendGrid. Learn all about the exciting enhancements and how to get started. The post Single Sign-On (SSO) Is Now Generally Available—With Enhancements appeared first on SendGrid.

Learn how to get more from your email and messaging channels. The Deliverability Insights and Messaging Insights dashboards are engaging and easy-to-follow dashboards to help you hit the mark with your marketing campaigns. The post Introducing Deliverability & Messaging Insights appeared first on SendGrid.

Finding a font that fits your brand's style and is readable can be a challenge! Learn more about email safe fonts. The post 19 Best Email Fonts That Won’t Let You Down in 2022 appeared first on SendGrid.

Often, you’ll hear affiliate marketing touted as a way to make money in your sleep. That’s because once the affiliate sets up a campaign, it can generate passive income for months and even years to come. For businesses, it’s a low-maintenance way to reach potential customers and increase sales.  That sounds like a win-win. But […] The post A Guide to Affiliate Marketing appeared first…

Consumer preferences are always changing, and consumers expect companies to keep up. In the last few years, many businesses had to accelerate digital transformations and meet customers online. This meant rethinking how to stay connected with prospects and existing customers virtually, while the future of in-person interactions remained uncertain.  Now almost 2 years into this […] The post Just Launched: 2022 Global Messaging Engagement Report…

Twilio SendGrid reached a major sending milestone: 5 trillion emails! Here are our top 5 learnings from 2021 and how they'll play out in 2022. The post Email Trends: Reflecting on 5 Trillion Processed Emails appeared first on SendGrid.

Google Analytics (GA) is a great free resource that helps you stay on top of your website’s performance. But did you know that GA is also useful for monitoring your outbound emails? In this post, we’ll show you how to use Google Analytics email tracking to gain statistical insight into your campaigns. Plus, if you’re […] The post Google Analytics Email Marketing Tracking appeared first…

Learn what Google prefetching is, how to detect prefetching, and what Twilio SendGrid’s plans are to flag prefetching in the future. The post What Is the Impact of Google Prefetching Opens? appeared first on SendGrid.

Learn all about how Twilio's new partnership with Inbox Monster aims to improve your email deliverability through innovation. The post Announcing Our New Partnership With Inbox Monster appeared first on SendGrid.

You probably don’t need statistics to understand how important it is for businesses to market on social media. But here are a few to give you an idea of social media’s reach:  There are currently 3.78 billion users on social media worldwide—that’s almost half of the world’s population.  Internet users spend an average of 144 […] The post How to Market Your Business With Social…

Finding the right HTML email structure takes practice and research to be effective. Learn how to create HTML emails and locate templates with Twilio SendGrid. The post How to Create HTML Emails appeared first on SendGrid.

AI email automation is reshaping the email marketing industry. Learn more about AI-based email marketing, how it works, and its benefits for your business. The post AI-Based Email Marketing appeared first on SendGrid.