Tag Archives: SendGrid

Holiday Email Opt-Outs: An Empathetic Approach to Subscription Preferences

holiday-email-opt-outs:-an-empathetic-approach-to-subscription-preferences

As email marketers, we know the importance of holidays, which allow us to create timely, playful content that drives conversions. That’s why we spend so much time planning holiday email marketing campaigns.  But as humans, we also know some holidays can be difficult. For example, receiving a deluge of Father’s Day marketing emails can bring […] The post Holiday Email Opt-Outs: An Empathetic Approach to…

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Why Email Experts Love Twilio SendGrid’s Event Webhook

why-email-experts-love-twilio-sendgrid’s-event-webhook

If you ever want to get a Twilio SendGrid expert talking, ask them about the Event Webhook. Then get comfortable because they’ll have a lot to say! Twilio SendGrid’s Event Webhook is a bit of a darling. Businesses love this powerful tool because it gives teams unlimited access to real-time data on email campaigns. And […] The post Why Email Experts Love Twilio SendGrid’s Event…

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A Guide to Affiliate Marketing

a-guide-to-affiliate-marketing

Often, you’ll hear affiliate marketing touted as a way to make money in your sleep. That’s because once the affiliate sets up a campaign, it can generate passive income for months and even years to come. For businesses, it’s a low-maintenance way to reach potential customers and increase sales.  That sounds like a win-win. But […] The post A Guide to Affiliate Marketing appeared first…

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Just Launched: 2022 Global Messaging Engagement Report

just-launched:-2022-global-messaging-engagement-report

Consumer preferences are always changing, and consumers expect companies to keep up. In the last few years, many businesses had to accelerate digital transformations and meet customers online. This meant rethinking how to stay connected with prospects and existing customers virtually, while the future of in-person interactions remained uncertain.  Now almost 2 years into this […] The post Just Launched: 2022 Global Messaging Engagement Report…

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Google Analytics Email Marketing Tracking

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Google Analytics (GA) is a great free resource that helps you stay on top of your website’s performance. But did you know that GA is also useful for monitoring your outbound emails? In this post, we’ll show you how to use Google Analytics email tracking to gain statistical insight into your campaigns. Plus, if you’re […] The post Google Analytics Email Marketing Tracking appeared first…

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How to Market Your Business With Social Media

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You probably don’t need statistics to understand how important it is for businesses to market on social media. But here are a few to give you an idea of social media’s reach:  There are currently 3.78 billion users on social media worldwide—that’s almost half of the world’s population.  Internet users spend an average of 144 […] The post How to Market Your Business With Social…

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