Tag Archives: SFMC certification

Why is an SFMC expert hard to find?

why-is-an-sfmc-expert-hard-to-find?

Did you know that fewer than half of marketers are getting good use from their Email Service Provider (ESP)s? In fact, a Holistic study revealed that only 44% of marketers that use marketing suites like Salesforce Marketing Cloud (SFMC) say they use half or more of the main functionalities the suite has to offer. SFMC […] The post Why is an SFMC expert hard to…

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Salesforce Marketing Cloud Experts–Why You Need One

salesforce-marketing-cloud-experts–why-you-need-one

It’s an open secret that people use only a fraction of the technology available to them on a typical marketing automation platform. A 2018 study by Holistic Email Marketing and Tripolis bears this out. Only 44% of companies that use marketing suites like Salesforce say they use half or more of the features on their email platforms.  But, even if they use less than half…

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