“How do I control my destination if I’m not the one driving the bus?” Being on a shared IP may feel this way for some senders. And the lack of control may be the reason why senders opt for a dedicated IP, even if it’s not the right fit. But a shared IP also has many benefits and has more control than you may think.…
Read More »Shared IPs vs Dedicated IPs: Choosing a Winning IP Strategy
🤜 It’s the battle of the Shared IP versus the Dedicated IP! 🤛 Which setup will prevail? Find out what factors into IP strategy, the benefits and downfalls of shared and dedicated IPs, and how to choose a winning setup for your email program. Why is IP strategy important? Of the many decisions made around how your email program should be configured, your IP setup…
Read More »