Tag Archives: Spam

Help! I’m Stuck In the Spam Folder

help!-i’m-stuck-in-the-spam-folder

Are you one of those naughty email marketers who didn’t follow the advice we shared on our blog posts in September about holiday marketing tips and email list management? That’s ok. We’ve still got your back. This month, we’ve asked our guest experts to help you dig yourself back out of the spam folder and get back to being the good-natured email marketer we know…

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Misinformation on filters

misinformation-on-filters

I’ve seen reports that someone is asserting that utm=COVID19 in URLs results in all mail going to bulk at multiple ISPs. This is the type of thing that someone says is true and dozens of folks believe it and thus a “deliverability phact” is born. For a plethora of reasons, this doesn’t pass the sniff test. Don’t believe everything you read on the internet. It’s…

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Advice on coronavirus emails

advice-on-coronavirus-emails

Gartner has some really good recommendations for companies considering mailing about the coronavirus pandemic. Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am I telling customers something different from other brands versus saying the same thing as everyone else? Am I telling customers something they don’t already expect of my company or brand? Is the WIIFM (what’s in…

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Bad marketing automation, part deux

bad-marketing-automation,-part-deux

Back in April I wrote about some poor marketing automation that ended up spamming me with ‘cart abandonment’ emails when the issue was the company’s credit card processing went down. That post has now been scraped by the spammers Moosend and they keep sending me… poorly targeted automated spam. So, yes, Moosend (who are prolific and annoying spammers) are sending me spam about a blog…

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CAN SPAM says I can!

can-spam-says-i-can!

Saw a new disclaimer on mail sent to an address harvested off our website today: disclaimer: This is an advertisement and a promotional mail-in adherence to the guidelines of CAN-SPAM act 2003. We have clearly mentioned the source id of this mail, also clearly mentioned the subject line, and they are in no way misleading in any form. We have found your email address through…

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