Tag Archives: Strategy & Insight

Building hurdles into loyalty programs

building-hurdles-into-loyalty-programs

By now it’s no secret that properly designed and managed loyalty programs can unlock significant value. Top-performing loyalty programs can boost revenue from customers who redeem points by 15 to 25 percent annually, by increasing either their purchase frequency or basket size or both. So, if loyalty programs play a critical component in increasing company-wide sales, why would you want to insert hurdles into them?    

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