Tag Archives: strategy

#TBT: The real value of loyalty programs: data

#tbt:-the-real-value-of-loyalty-programs:-data

I wrote this column back in 2015 and it was published by ClickZ; it’s based on a casual discussion with my Mom. We were having lunch at a Subway (Mom’s go-to order: Black Forest Ham; I’m an Italian B.M.T.(R) fan myself) and discussing their new loyalty program. As a marketer I knew there was value in loyalty programs, but I’d never thought about them in…

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Tips for Driving More Leads from Your Blog Posts

“Our blog just doesn’t drive leads.” I hear this a lot. And I get it. The best blog posts aren’t hard-sell pieces, they provide value without a purchase and are intended to education, nurture and persuade — not to drive someone to buy right now. But sometimes the issue is with the blog post page wireframe, not with the content. Read on for some simple…

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Tips for Driving More Leads from Your Blog Posts

tips-for-driving-more-leads-from-your-blog-posts

“Our blog just doesn’t drive leads.” I hear this a lot. And I get it. The best blog posts aren’t hard-sell pieces, they provide value without a purchase and are intended to education, nurture and persuade — not to drive someone to buy right now. But sometimes the issue is with the blog post page wireframe, not with the content. Read on for some simple…

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The Importance of Team Efficiencies Twitter Chat

the-importance-of-team-efficiencies-twitter-chat

Did you catch our Twitter chat this week? For those of you who weren’t able to join in, we’ve highlighted some of the awesome replies we received!   We took to Twitter to discuss the importance of team efficiencies. We wanted to delve a little… The post The Importance of Team Efficiencies Twitter Chat appeared first on Email Design Review.

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5 Tips to Optimize Your Email Nurture Series

5-tips-to-optimize-your-email-nurture-series

There is a place for email nurture series at all stages of the prospect journey. This post is based on work I recently did for a few clients; in one case the nurture series was the first outreach to people with little or no relationship with the sender (yes, the list was not opt-in; we talk about that!). These five recommendations address the biggest problems…

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Brands Reinventing Their Strategies Amidst COVID-19

brands-reinventing-their-strategies-amidst-covid-19

We understand the power of communication through email between brand and consumer. As a designer at Action Rocket I have the fortune of not only working at a fantastic agency but also working with some top brands. This gives me a real insight into how different… The post Brands Reinventing Their Strategies Amidst COVID-19 appeared first on Email Design Review.

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Defining your email tone of voice

defining-your-email-tone-of-voice

Your tone of voice reflects the personality of your brand. Helps you connect with your subscribers, and makes you stand out from competitors. What do your customers expect from your emails? Understanding this is key to providing them with the right content at the right time.  … The post Defining your email tone of voice appeared first on Email Design Review.

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3 Misunderstandings that doom new email marketers

3-misunderstandings-that-doom-new-email-marketers

I had a call last month with some smart people who were new to email marketing. It was concerning to me how misunderstandings were driving their efforts — and dooming their program. Here’s how to avoid the same fate. Misunderstanding #1: You need a large email list to be successful There’s no magic ‘threshold’ on list size; you can have a list of a million…

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Delivering Value to Your Subscribers

delivering-value-to-your-subscribers

Marketers have a lot of responsibility on their shoulders currently, with many customers turning to them for reassurance and guidance. Whilst it’s easy to get wrapped up in tactics and KPI’s, it’s important to remember how far authenticity can actually go.   Cutting through the noise… The post Delivering Value to Your Subscribers appeared first on Email Design Review.

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React, Respond, Redirect: Waves of CoronaVirus Emails

react,-respond,-redirect:-waves-of-coronavirus-emails

I’ve been watching my own inbox and advising my clients on how to message via email to their subscribers in this difficult situation. I have seen three ‘waves’ of communications since this pandemic came to the forefront. Which wave is your company in? When will you move to the next? The three waves I’ve seen are: React: this is happening, oh sh*t!Respond: this could be…

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From My Inbox: A Tale of Two Re-engagement Emails

from-my-inbox:-a-tale-of-two-re-engagement-emails

It’s always interesting to see the re-engagement emails that land in my inbox. Here are two that I received late last year — we’ll discuss the strengths and weaknesses of each, and along the way you’ll get some ideas to test with your own messages to bring dormant subscribers back to life. Yes, I realize that I’ve chosen one B2B email (ANA SmartBrief) and one…

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From My Inbox: A Tale of Two Re-engagement Emails

from-my-inbox:-a-tale-of-two-re-engagement-emails

It’s always interesting to see the re-engagement emails that land in my inbox. Here are two that I received late last year — we’ll discuss the strengths and weaknesses of each, and along the way you’ll get some ideas to test with your own messages to bring dormant subscribers back to life. Yes, I realize that I’ve chosen one B2B email (ANA SmartBrief) and one…

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Predictions smidictions…

predictions-smidictions…

2019 has been an eventful year that has gone by in a blur. At this festive time of year, the team in the studio has been looking back at our suggestions to make 2019 even more successful. So, were our inboxes filled with interactive,  mobile-friendly… The post Predictions smidictions… appeared first on Email Design Review.

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Predictions smidictions…

predictions-smidictions…

2019 has been an eventful year that has gone by in a blur. At this festive time of year, the team in the studio has been looking back at our suggestions to make 2019 even more successful. So, were our inboxes filled with interactive,  mobile-friendly… The post Predictions smidictions… appeared first on Email Design Review.

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TOP DESIGNS FOR NOVEMBER

top-designs-for-november

This month we’ve welcomed the start of Christmas adverts and emails, but before we can get in the full festive spirit we have Black Friday to get through.   This week brands run the risk of jeopardising their audience trust, so it’s important for them… The post TOP DESIGNS FOR NOVEMBER appeared first on Email Design Review.

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Email Spotlight: SheerLuxe

email-spotlight:-sheerluxe

SheerLuxe is an online lifestyle magazine and a brand fairly new to me. Since signing up to their emails, it has become one of my favourites to pop up in the inbox – and has proven very popular throughout our studio!   SheerLuxe send around […] The post Email Spotlight: SheerLuxe appeared first on .

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Email Design in 2019: A Look Back

email-design-in-2019:-a-look-back

Did you catch our live Twitter chat with Email on Acid this week? We sat down with many #emailgeeks to talk all things email and design! We got some great answers and wanted to share our key take-aways.   What email trends took off in […] The post Email Design in 2019: A Look Back appeared first on .

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