Tag Archives: Subject Lines & Envelope Content

Email Newsletters: The New Best Practices

email-newsletters:-the-new-best-practices

Nothing in email marketing is static, because ESP technology, inbox providers, and—most importantly—consumers are constantly changing. That change extends to the email newsletter, a mainstay of B2B marketing. To get a read on the latest newsletter trends, I spoke with our Creative Services and B2B teams here at Oracle Marketing Consulting about what they were doing when they overhauled our clients’ newsletters. Consider this your

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Get Inspiration from Our Holiday Subject Line Word Cloud

get-inspiration-from-our-holiday-subject-line-word-cloud

As you plan your holiday promotional email campaigns, you’ll certainly want to draft subject lines for your intended campaigns. In fact, you’ll want to write multiple subject lines for each one so you can do some A/B testing. To get you inspired, we created a holiday subject line word cloud based on more than 1,800 subject lines used by national retailers between Nov. 1 and

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Email Marketing Trends for 2022: Unproven Opportunities

email-marketing-trends-for-2022:-unproven-opportunities

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate…

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10 Common Email Marketing Mistakes that Are Easy to Fix

10-common-email-marketing-mistakes-that-are-easy-to-fix

Email marketing is complicated. Deliverability is governed by numerous factors and subfactors. The potential for email rendering problems is mind-bogglingly large. And email technology and tactical issues continue to evolve. However, not everything in email is complex. Some aspects are quite simple—and yet some companies still regularly struggle with them. In most cases, they’re probably just unaware of the problem or just how easy the…

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Email Marketing Trends for 2021: Competitive Differentiators

email-marketing-trends-for-2021:-competitive-differentiators

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of…

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Email Marketing Trends for 2021: Unproven Opportunities

email-marketing-trends-for-2021:-unproven-opportunities

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of…

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Anatomy of an Email: Envelope & Body Content

anatomy-of-an-email:-envelope-&-body-content

To sketch an accurate depiction of a person takes a good understanding of human anatomy. Similarly, the art of email marketing requires understanding the anatomy of an email. This anatomy is broken up into two major content groups: The envelope content, which is the part of an email that’s visible in the inbox before it’s opened The body content, which is the part of an…

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Email Innovations Summit 2020: Prioritizing Which Email Innovations to Pursue

email-innovations-summit-2020:-prioritizing-which-email-innovations-to-pursue

You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which email innovations you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as their predicted impact during 2020. In this presentation, which I gave at the 2020 Email Innovations…

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Differentiate Your Messages with These Email From Name Extension Strategies

differentiate-your-messages-with-these-email-from-name-extension-strategies

Your email from name or sender name is like the logo on your storefront. You’d never lightly change your brand name. You want to be instantly recognizable, whether it’s from the curb or in the inbox. You also want to fully leverage all the investments you’ve made in your brand—which your brand name and logo represent—via advertising, marketing, store environments, and customer experiences. While you’d…

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