Looking to do progressive profiling on your email subscribers? Here’s a good real-world example of it, along with some tips to make it even better. Definition (courtesy of AuthO.com): Progressive Profiling is a technique for gradually building up a profile of your customers each time they interact with your product. It allows you to keep questionnaires and forms short and to the point, but still
Read More »Great Example of Progressive Profiling from the Dave Matthews Band
