Tag Archives: The Last Word

The Last Word on August 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Superstar: Channel Seen As A Top Engagement Tool, Post COVID-19 (MediaPost) Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic? (AdWeek) Most Consumers Will Not Shop In Stores This Black Friday (MediaPost) 10 Incredible Women of Email (that you may not…

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The Last Word on July 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Learning from Failure: Stories and Lessons from Members of Only Influencers (Only Influencers) Email engagement ‘highest in five-year period’ (Digital Intelligence) Insightful & entertaining tweets Hey Brand, if you’re not giving me a discount/offer/surprise, don’t send me a happy birthday email. — 𝔸𝕃𝔼𝕏 (@alexcwilliams) July…

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The Last Word on June 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Marketing in the New Normal (Mathew Sweezey) Social Distancing Is Changing the Way We Write. That’s a Problem. (MarketingProfs) Proven Strategies and Missed Opportunities: SurveyMonkey and SparkPost Unveil Retail Consumer Survey Insights for Improved Email Communications (SparkPost) Emojis in Email Subject Lines: Advantage or Impediment?…

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The Last Word on May 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Old Reliable: Salesforce Study Shows Email Still Ranks High In Marketing Use (MediaPost) How to create a BIMI-compatible logo using SVG images (ValiMail) Insightful & entertaining tweets Opting-in is something someone does, not something that is done to them. Active, not passive. Consent is…

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The Last Word on April 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How Retailers Can Reach Consumers Who Aren’t Spending (Harvard Business Review) 2020 Small Business Email Marketing Statistics (AWeber) How Coronavirus Brings Out the Heart in Digital Marketing (Relative Insights) Leaked screenshots show new Inbox tabs for Outlook on the web (Neowin) Insightful & entertaining tweets…

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The Last Word on March 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What We See With Email Rates During COVID-19 (MessageGears) Benchmark Assessment: COVID-19 Email Activity and Engagement (SparkPost) 6 Takeaways from the UNSPAM 2020 Conference (Litmus) Self-Serving Subscribers: Most Opt Out After Getting A Freebie, Study Finds (MediaPost) Insightful & entertaining tweets PSA: To all the…

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The Last Word on February 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Did GDPR Give Email Marketing A Massive Engagement Boost? (MediaPost) Special Characters, Emojis, Line Breaks: More Tricks for Optimizing Your Emails for Screen Readers (Litmus) BIMI: 2019 in Review and a Look Ahead to 2020 (BIMI Group) Insightful & entertaining tweets Roses are red, Violets…

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The Last Word on January 2020

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Most Email Marketers Will Invest This Year Despite Challenges: Study (MediaPost) 2020 State of Email Report (Litmus) Sometimes, It’s You (Spamtacular) Were You Aware of Verizon Media’s “Off Switch” to Email Verification? (Webbula) Insightful & entertaining tweets design is 95% designing something, and 95% fiddling…

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The Last Word on December 2019

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Mergers and Acquisitions 2019 (EmailExpert) Interactive emails are a top trend, but is anyone using them? (Litmus) The Loyalty Economy (Harvard Business Review) Email Personalization & Design: What, How, & Why? (Featuring 10+ Email Experts) (Chamaileon) Insightful & entertaining tweets For all my #dev…

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The Last Word on November 2019

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Twilio study finds consumers prefer email and text when communicating with brands (Marketing Land) Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing? (Email Audience) Animated PNGs in Email: An Alternative to GIFs? (Litmus) Dynamic email in Gmail available on Android and…

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The Last Word on October 2019

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A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How not to get people to open your emails (Email Geeks Slack) Pay: 0% to 100% in Gmail? Yes, It Happened, and Here’s How! (OnlyInfluencers) Consumers Want Emails From Brands to Be Less Promotional and More Informative (AdWeek) How Gmail beat Yahoo and Hotmail to…

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