Tag Archives: this is spam

Advice on coronavirus emails

advice-on-coronavirus-emails

Gartner has some really good recommendations for companies considering mailing about the coronavirus pandemic. Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am I telling customers something different from other brands versus saying the same thing as everyone else? Am I telling customers something they don’t already expect of my company or brand? Is the WIIFM (what’s in…

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