Tag Archives: Topic Attribution

For financial marketers, rising inflation signals doubling down on digital strategies

for-financial-marketers,-rising-inflation-signals-doubling-down-on-digital-strategies

Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.

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Today’s retail customer expects seamless, customized experiences. Here’s how to do that.

today’s-retail-customer-expects-seamless,-customized-experiences-here’s-how-to-do-that.

Roughly one year ago, I discovered the holy grail of holiday shopping experiences: Buy online, pick up outside store. For those who didn’t experience this brilliant innovation, let me take you back to November 2020. During last year’s holiday season, I remember I wanted to interact with as few humans as possible (as was the case for many). So, I took advantage of a process…

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Understanding impact: A practical guide to marketing attribution

understanding-impact:-a-practical-guide-to-marketing-attribution

For marketers today, understanding the customer journey to an actual sale is just as valuable as the sale itself. But it’s not an easy task. Between devices, consumer IDs, channel variation, walled garden platforms and much more, how does a marketer actually begin to understand an individuals unique journey to buying? That’s where attribution modeling comes in.

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After Google’s news, Epsilon-Conversant is positioned to thrive in the new advertising ecosystem

after-google’s-news,-epsilon-conversant-is-positioned-to-thrive-in-the-new-advertising-ecosystem

The need to know: Google announced they will deprecate third-party cookies over the next two years. As much of the adtech industry’s solutions are built on third-party cookies, many are uncertain about the implications for their digital media campaigns and partners. Anticipating a world without third-party cookies years ago, Epsilon-Conversant’s solutions are well-positioned to thrive in the new advertising ecosystem. What’s happening? On January 14,…

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4 reasons your identity resolution program isn’t working—according to Forrester

4-reasons-your-identity-resolution-program-isn’t-working—according-to-forrester

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.

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