Topic Attribution - Email Marketing Journal

For financial marketers, rising inflation signals doubling down on digital strategies

EMJ May 17, 2022 Content Type Blog Post, Epsilon, Topic Attribution, Topic Customer Insights, Topic Digital Media, Topic Identity, Topic Marketing Technology, Vertical Financial Services 0

Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.

With Gens Z and Alpha appreciating brick-and-mortar, shopping’s future is seamless omnichannel

EMJ April 8, 2022 Content Type Blog Post, Epsilon, Topic Attribution, Topic Customer Experience, Topic Customer Insights, Topic Identity, Vertical Retail 0

Today’s retail customer expects seamless, customized experiences. Here’s how to do that.

EMJ November 22, 2021 Content Type Blog Post, Epsilon, Topic Attribution, Topic Data, Topic Digital Media, Vertical Retail 0

Roughly one year ago, I discovered the holy grail of holiday shopping experiences: Buy online, pick up outside store. For those who didn’t experience this brilliant innovation, let me take you back to November 2020. During last year’s holiday season, I remember I wanted to interact with as few humans as possible (as was the case for many). So, I took advantage of a process…

Understanding impact: A practical guide to marketing attribution

EMJ July 2, 2020 Content Type Blog Post, Epsilon, Topic Attribution, Topic Customer Insights 0

For marketers today, understanding the customer journey to an actual sale is just as valuable as the sale itself. But it’s not an easy task. Between devices, consumer IDs, channel variation, walled garden platforms and much more, how does a marketer actually begin to understand an individuals unique journey to buying? That’s where attribution modeling comes in.

3 steps for CPG brands to grow customer connections and sales

EMJ February 20, 2020 Content Type Blog Post, Epsilon, Topic Attribution, Topic Data, Topic Digital Media, Topic Identity, Vertical CPG 0

The first-party data landscape for many traditional CPG brands can be challenging as most brands lack possession of the transactional relationship that fuels consumer data and is often preserved by grocers and big-box retailers.

Forrester research shows travel marketers are behind with identity

EMJ February 11, 2020 Content Type Blog Post, Epsilon, Topic Attribution, Topic Identity, Topic Marketing Technology, Vertical Travel 0

Lori travels at least once a month for business, and she plans a warm-weather vacation for her family every year. She’s a prime target for travel and hospitality marketing.

Should DTC companies invest in branding? 7 marketers weigh in

EMJ February 6, 2020 Content Type Blog Post, Epsilon, Topic Attribution, Topic Personalization, Vertical Retail 0

Direct-to-consumer (DTC) brands are known for killing it with performance marketing. They’ve grown up online, and they know how to move customers through the funnel with precision.

After Google’s news, Epsilon-Conversant is positioned to thrive in the new advertising ecosystem

EMJ January 27, 2020 Content Type Blog Post, Epsilon, Topic Attribution, Topic Digital Media, Topic Identity, Topic Marketing Technology 0

The need to know: Google announced they will deprecate third-party cookies over the next two years. As much of the adtech industry’s solutions are built on third-party cookies, many are uncertain about the implications for their digital media campaigns and partners. Anticipating a world without third-party cookies years ago, Epsilon-Conversant’s solutions are well-positioned to thrive in the new advertising ecosystem. What’s happening? On January 14,…

4 reasons your identity resolution program isn’t working—according to Forrester

EMJ December 12, 2019 Content Type Blog Post, Epsilon, Featured Content Blog Home, Topic Attribution, Topic Customer Experience, Topic Digital Media, Topic Identity, Topic Personalization 0

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.