“The Great Reshuffling” is a term that’s become associated with the mass moving of employees over the past two years. But did you know it’s also applicable to the behavior of consumers?
Read More »Omnichannel marketing guide: How to boost your brand experience
If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing. Because today’s
Read More »Igniting appetites and engagement with McDonald’s star-studded, multichannel campaign
For decades, McDonald’s has been at the forefront of culture. Yet in 2020, many young Americans had never tried a Quarter Pounder. McDonald’s wanted to reach youth and cultivate a new generation of brand fans by showing up for them in a way that was culturally relevant across channels and would drive digital adoption and guest counts. The resulting concept was the Famous Orders campaign.
Read More »With Gens Z and Alpha appreciating brick-and-mortar, shopping’s future is seamless omnichannel
Data is still king for post-pandemic retail marketing
TL;DR: Here are the key retail marketing focus areas we heard at early 2022 events: Succeeding in a cookie-less world to retain and engage customers long term Growing importance of organizing and collecting first-party data to provide personalized omnichannel experiences Increased need be responsive, offer convenience, and frictionless experiences to meet customer expectations
Read More »Loyalty program gamification: What marketers can learn from the Wordle craze
Wordle is the rare viral game that doesn't encourage bingeing. Its millions of players worldwide are limited to a once-a-day shot at victory, and the whole process—six attempts to guess a mysterious five-letter word—requires only a few minutes. There are no prizes except for pride and bragging rights.
Read More »FAQ: Jumpstart your retail media network today
Retail media networks are on the rise.
Read More »FAQ: Jumpstart your retail media network today
Retail media networks are on the rise.
Read More »What does the ideal retail media network look like?
There has been an explosion in retail media networks over the past couple of years, with brands like Walgreens, Ulta, Tesco, CVS, Walmart, Kroger and Best Buy entering the space. What’s driving the rise in popularity?
Read More »What an actual zombie has to say about better digital marketing
I recently had a pretty big life change. I was turned into a zombie.
Read More »Improve email personalization and performance with the right creative strategy
Marketers have heard it a million times: Customers want personalization. They want offers, promotions and recommendations tailored specifically to them, straight to their inbox. In our own research, Epsilon found consumers are 80% more likely to make a purchase when a brand offers personalized experiences.
Read More »GM Financial, Inspire Brands and Marriott share their current obsession—the customer
You’ve heard it a million times—"the modern marketing landscape is in the middle of a major change"—which is inherently true. The Covid-19 pandemic pushed marketers to completely rethink the way they communicate with customers, and the deprecation of third-party cookies coupled with increasing privacy restrictions by the likes of Apple and Google have made it even more difficult to have that dialogue with customers digitally.
Read More »Creating A Relationship Banking Customer Experience | Epsilon
As consumers, we’ve defined the financial services industry by the different products offered to us. For example, we may work with one bank for our mortgage needs and another for our checking and a third for our savings and financial planning.
Read More »From the experts: What criteria matters when choosing the right loyalty partner
Hear from our experts on the specific criteria and Epsilon's ratings in the 2021 Forrester Wave™ on Loyalty Solutions—and why they matter to your loyalty marketing outcomes.
Read More »How DMO Visit Omaha attracted out-of-town visitors during off-season
Visit Omaha wanted to reach visitors during the city’s offseason and attract them to the area. Epsilon helped to evaluate their traditional audience markets and serve eye-catching creative to boost visitation during winter months, resulting in a strong revenue and community impact from over 14,500 new tourists. Let's see how they did it.
Read More »What are spam traps and how do you avoid hitting them?
Spam traps remain a top concern of senders fielded by our team. Yet while there is general agreement that spam traps should be avoided, there is not necessarily universal understanding as to what spam traps are or how they function for receiving networks and block list moderators. What are spam traps? How do spam traps work? In short, a spam trap is a record designed…
Read More »What big brands can learn from DTCs: How Blondery perfected the recipe for a personalized customer experience
Refining and perfecting a recipe is a baker’s Everest. Working through two, three, four iterations of a recipe take time and dedication—a passion (and ability) shared by few. Auzerais Bellamy, owner of Blondery, is one of the few.
Read More »What is customer value? Turning customer value into long-term loyalty no matter your budget
Creating customer value and cultivating customer relationships has never been more important—or complicated. Consumer expectations are high, business models have changed, and it’s essential for brands to communicate value in everything they do.
Read More »Tips for restaurant marketers to deliver engaging contactless experiences and gain guest affinity
Curbside pickup and contactless delivery have surged around the world. Find out how restaurants can evolve from contactless experiences to increased loyalty.
Read More »Tips for restaurant marketers to deliver engaging contactless experiences and gain guest affinity
Curbside pickup and contactless delivery have surged around the world. Find out how restaurants can evolve from contactless experiences to increased loyalty.
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