Studying the competition: Learning from the success of DTC brands

EMJ December 19, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Identity, Topic Loyalty, Topic Personalization, Vertical CPG, Vertical Retail 0

Remember when a direct-to-consumer (DTC) brand could launch a Shopify store and build a million-dollar business via social media overnight?

4 reasons your identity resolution program isn’t working—according to Forrester

EMJ December 12, 2019 Content Type Blog Post, Epsilon, Featured Content Blog Home, Topic Attribution, Topic Customer Experience, Topic Digital Media, Topic Identity, Topic Personalization 0

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.

Four loyalty trends for the decade to come

EMJ December 11, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Topic Personalization 0

As another year is coming to an end and we’re closing out a decade, we’re reflecting on the big loyalty accomplishment we achieved throughout the past ten years in addition to the marketing advancements coming in the future.

How to create a loyal, total relationship banking experience for your customers

EMJ November 26, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Vertical Financial Services 0

As consumers, we’ve defined the financial services industry by the different product offerings. For example, we might work with one bank for our mortgage needs and another for our checking and a third for our savings and financial planning.

Loyalty’s secret ingredient: Email

EMJ November 21, 2019 Content Type Blog Post, Epsilon, Featured Content Blog Home, Topic Customer Experience, Topic Email, Topic Loyalty, Topic Personalization 0

The best loyalty programs create 1:You experiences for their very best customers. From earning to redeeming and everything in between, a good loyalty program listens to its customers. It creates the connections that deliver lifetime value to both the customer and the brand they love.

The benefits an advanced TV strategy can bring to your marketing efforts

EMJ November 14, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Data, Topic Personalization 0

With the positive results marketers are seeing with their advanced TV strategy, it comes as no surprise that more than 50% of marketers are likely to include Advanced TV in their advertising schedules. By the end of next year, connected TV spend is expected to reach $913M, up from $293M in 2016.

Frankentech is here to stay: How brands are getting the most out of martech investments

EMJ November 12, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Topic Marketing Technology, Topic Personalization 0

In today’s marketing landscape, we as consumers expect a seamless customer experience.

Key action items for your loyalty program relaunch/refresh

EMJ November 7, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Vertical Retail 0

The time for change is now. Consumer expectations are constantly evolving and the digital, hyper-personalized world we live in is complex. The true meaning of customer loyalty has shifted from a transactional brand relationship to one that now communicates on a 1:You level. And, the opportunity for program expansion has become a reality.