Tag Archives: Topic Data

Most retail media spend still belongs to Amazon. What can we do about it?

most-retail-media-spend-still-belongs-to-amazon.-what-can-we-do-about-it?

Amazon's on-site ads business, in which brands pay the online shopping behemoth to have their products spotlighted, was a masterstroke when it debuted a decade ago. Amazon's website already excelled at sales, and now the ads business folded in an entirely new revenue stream as brands paid for access to coveted audiences—just like they had long bought ads on TV, radio, and media websites.  It

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There’s nothing strange about the data-powered success of Netflix’s ‘Stranger Things’

there’s-nothing-strange-about-the-data-powered-success-of-netflix’s-‘stranger-things’

The second volume of the fourth season of Netflix’s hit series “Stranger Things” touched down on July 1, and it was a smash hit. According to Netflix's internal metrics, the show just became only the second Netflix series ever to cross 1 billion hours viewed within its first 28 days of availability, and the premiere of Season 4 (Volume One) set the record for Netflix’s

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Cause marketing: Insights on green buyers and how to connect with them

cause-marketing:-insights-on-green-buyers-and-how-to-connect-with-them

Earth Day is coming up, and with it a slew of brands coming through with cause-based marketing, hoping to appeal to green product buyers. And cause marketing has a real impact on a brand’s bottom line: 64% of consumers say they’ll buy or boycott a brand depending on its stance on a social or political issue.  Consumers are four times more likely to purchase from…

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Data is still king for post-pandemic retail marketing

data-is-still-king-for-post-pandemic-retail-marketing

TL;DR: Here are the key retail marketing focus areas we heard at early 2022 events:   Succeeding in a cookie-less world to retain and engage customers long term  Growing importance of organizing and collecting first-party data to provide personalized omnichannel experiences  Increased need be responsive, offer convenience, and frictionless experiences to meet customer expectations 

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Today’s retail customer expects seamless, customized experiences. Here’s how to do that.

today’s-retail-customer-expects-seamless,-customized-experiences-here’s-how-to-do-that.

Roughly one year ago, I discovered the holy grail of holiday shopping experiences: Buy online, pick up outside store. For those who didn’t experience this brilliant innovation, let me take you back to November 2020. During last year’s holiday season, I remember I wanted to interact with as few humans as possible (as was the case for many). So, I took advantage of a process…

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Three customer retention strategies that build long-term loyalty

three-customer-retention-strategies-that-build-long-term-loyalty

It’s easy to get bogged down with all the changes happening in the marketing world (think: deprecation of third-party identifiers, changing consumer behavior, a pandemic...you get the picture) and forget priority number one, which is keeping our customers happy and coming back to our brand. So, let’s get back to basics and talk about a topic that can save marketers a lot of time and…

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3 reasons why leveraging third-party data is casino marketing’s biggest opportunity

3-reasons-why-leveraging-third-party-data-is-casino-marketing’s-biggest-opportunity

For the past 20-plus years, casinos have been at the forefront of using first-party behavioral data to drive intelligent segmentation and targeting. Now, it’s time to apply that same innovation to leverage third-party data, as well. Casino marketers have been trained to believe that “External appended data doesn’t predict gaming behavior.” But when it comes down to it, that's not entirely true anymore.

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What are spam traps and how do you avoid hitting them?

what-are-spam-traps-and-how-do-you-avoid-hitting-them?

Spam traps remain a top concern of senders fielded by our team. Yet while there is general agreement that spam traps should be avoided, there is not necessarily universal understanding as to what spam traps are or how they function for receiving networks and block list moderators. What are spam traps? How do spam traps work?  In short, a spam trap is a record designed…

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3 questions to ask yourself in the sprint to scale first-party data

3-questions-to-ask-yourself-in-the-sprint-to-scale-first-party-data

The slow march to widespread adoption of first-party data became a full-on sprint last year—and it hasn’t slowed. Originally driven by consumers through privacy laws and regulations, the deprecation of third-party cookies and mobile ad identifiers has required marketers to take stock of their first-party data assets. Thankfully, the majority of marketers we surveyed last year (61.9%) were focusing on first-party data strategies to meet…

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