Tag Archives: Topic Data

Aspire to loyalty as an outcome, not just a program

aspire-to-loyalty-as-an-outcome,-not-just-a-program

Truly progressive brands have evolved to look at ALL of their customers through a loyalty lens; not only those who are enrolled in their loyalty program. These innovators practice Big "L” loyalty, using their loyalty strategies and tactics to create exceptional customer experiences, inspire passion and trust and engender long-term relationships. These emotional connections then serve as the steppingstone to matriculate customers into a permission-based…

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The power of identity—what restaurants can learn from Forrester’s research

the-power-of-identity—what-restaurants-can-learn-from-forrester’s-research

Identity resolution. It’s the foundation to executing—and measuring—effective, personalized restaurant marketing. You need it to go beyond one-size-fits-all offers to engaging diners in the highly relevant conversations and experiences they expect. In fact, identity resolution is one of the most critical parts of marketing—for restaurants and many other businesses.

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Third-party data isn’t dead

third-party-data-isn’t-dead

There’s a myth in the marketplace of how “third-party data is dead,” especially given the significant changes in policies, privacy and compliance requirements. Some brands think third-party data leads to cost inefficiencies, but typically, these brands are leveraging data from an unknown, non-validated source resulting in poor data quality.

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The benefits an advanced TV strategy can bring to your marketing efforts

the-benefits-an-advanced-tv-strategy-can-bring-to-your-marketing-efforts

With the positive results marketers are seeing with their advanced TV strategy, it comes as no surprise that more than 50% of marketers are likely to include Advanced TV in their advertising schedules. By the end of next year, connected TV spend is expected to reach $913M, up from $293M in 2016.

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Personalized marketing: How financial brands like Edward Jones and KeyBank get ahead

personalized-marketing:-how-financial-brands-like-edward-jones-and-keybank-get-ahead

Marketers across industries currently face an excess of options for personalization. Users expect to see the experiences they get with their favorite retail brands in their interactions with brands every sector—including financial services. This often leaves financial services marketers with a steep learning curve to create and manage the tech stack to deliver true 1:You personalization to their customers and prospects.

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