Tag Archives: Topic Digital Media

Whose ID reigns supreme? Digiday assesses the top 10 ID alternatives

whose-id-reigns-supreme?-digiday-assesses-the-top-10-id-alternatives

Without third-party identifiers (like cookies), we've all come to recognize that connected identity is the current and future backbone of digital marketing. But in a landscape with many players (some old, some new) and technology (also some old, some new), how do you know who has the best identity solution?   Digiday stepped in to help. In a new Digiday+ research piece, “A guide to the

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For financial marketers, rising inflation signals doubling down on digital strategies

for-financial-marketers,-rising-inflation-signals-doubling-down-on-digital-strategies

Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.

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Omnichannel marketing guide: How to boost your brand experience

omnichannel-marketing-guide:-how-to-boost-your-brand-experience

If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing.  Because today’s

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Love is blind—but your marketing doesn’t have to be

love-is-blind—but-your-marketing-doesn’t-have-to-be

Do you know how to make your customers fall in love?  Well, maybe not love. Marketers are constantly figuring out the best way to get their products in the hands of consumers, whether they're new or regular customers. And while falling in love can be a lot more complicated than driving the right engagement for conversion, the principle is very similar.

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How CTV advertising can bypass digital media’s awkward teenage years

how-ctv-advertising-can-bypass-digital-media’s-awkward-teenage-years

Who remembers the awkward stages of moving print ads to digital? Not too long ago, advertisers were tasked with moving ads from the pages of print newspapers and magazines to digital publisher pages. The initial instinct was to do a one-to-one translation, assuming that the internet functioned just like the real world. Advertisers bought digital ad spaces and bundles with individual online publishers, just like…

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Marketing trends to adopt (and drop) in 2022

marketing-trends-to-adopt-(and-drop)-in-2022

The dawn of another year brings reflections both big and small. Everyone seems to make their own resolutions as they look toward a clean slate: Eat better, give more to charity, dust off the Peloton that’s currently doubling as a coat rack. But resolutions don’t just have to be about bettering ourselves in our personal lives—they can (and should) pour over into our professional ones…

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Today’s retail customer expects seamless, customized experiences. Here’s how to do that.

today’s-retail-customer-expects-seamless,-customized-experiences-here’s-how-to-do-that.

Roughly one year ago, I discovered the holy grail of holiday shopping experiences: Buy online, pick up outside store. For those who didn’t experience this brilliant innovation, let me take you back to November 2020. During last year’s holiday season, I remember I wanted to interact with as few humans as possible (as was the case for many). So, I took advantage of a process…

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How DMO Visit Omaha attracted out-of-town visitors during off-season

how-dmo-visit-omaha-attracted-out-of-town-visitors-during-off-season

Visit Omaha wanted to reach visitors during the city’s offseason and attract them to the area. Epsilon helped to evaluate their traditional audience markets and serve eye-catching creative to boost visitation during winter months, resulting in a strong revenue and community impact from over 14,500 new tourists. Let's see how they did it. 

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