Forrester study uncovers the cost of bad identity resolution in financial services

EMJ January 23, 2020 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Data, Topic Identity, Vertical Financial Services 0

Growing consumer expectations for personalization. Fintech companies stealing marketshare. Increased privacy and regulatory restrictions.

Retailers struggle with identity resolution: New Forrester research explains why

EMJ January 9, 2020 Content Type Blog Post, Epsilon, Topic Identity, Topic Personalization, Vertical Grocery, Vertical Retail 0

Identity resolution is the most critical part of marketing, but it’s also the most difficult to do correctly.

Studying the competition: Learning from the success of DTC brands

EMJ December 19, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Identity, Topic Loyalty, Topic Personalization, Vertical CPG, Vertical Retail 0

Remember when a direct-to-consumer (DTC) brand could launch a Shopify store and build a million-dollar business via social media overnight?

4 reasons your identity resolution program isn’t working—according to Forrester

EMJ December 12, 2019 Content Type Blog Post, Epsilon, Featured Content Blog Home, Topic Attribution, Topic Customer Experience, Topic Digital Media, Topic Identity, Topic Personalization 0

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.

Differentiating through identity, data and technology

EMJ October 22, 2019 Content Type Blog Post, Do Not Show Resources Home, Epsilon, Topic Data, Topic Identity, Topic Marketing Technology 0

It’s difficult to differentiate in the crowded ad tech and martech ecosystems when there are 7,040 solutions all vying for marketers’ attention and budgets.