Tag Archives: Topic Identity

With third-party identifiers all but gone, CPG marketers are starting to get anxious.

For the past several years, consumers have felt the impact of economic peaks and valleys. From record-low prices and stimulus money to rapidly increasing inflation, it's been hard for consumers to keep up.

The death of third-party cookies may be delayed again, but that doesn’t mean publishers should wait to act. Cookie deprecation has the potential to significantly impact publishers’ revenue as the ability to recognize people across the open web is transformed.

On Wednesday, Google announced it will further delay getting rid of third-party cookies from Chrome to 2024. Originally slated to take effect in 2022, Google first delayed third-party cookie deprecation to 2023 after failing to deliver on its promise to provide an alternative solution for marketers seeking to deliver and measure effective digital campaigns without using third-party cookies. Now it’s happening again.

The second volume of the fourth season of Netflix’s hit series “Stranger Things” touched down on July 1, and it was a smash hit. According to Netflix's internal metrics, the show just became only the second Netflix series ever to cross 1 billion hours viewed within its first 28 days of availability, and the premiere of Season 4 (Volume One) set the record for Netflix’s

Without third-party identifiers (like cookies), we've all come to recognize that connected identity is the current and future backbone of digital marketing. But in a landscape with many players (some old, some new) and technology (also some old, some new), how do you know who has the best identity solution?   Digiday stepped in to help. In a new Digiday+ research piece, “A guide to the

It’s time for spring cleaning. What kind of spring cleaner are you?

Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.

If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing.  Because today’s

Do you know how to make your customers fall in love?  Well, maybe not love. Marketers are constantly figuring out the best way to get their products in the hands of consumers, whether they're new or regular customers. And while falling in love can be a lot more complicated than driving the right engagement for conversion, the principle is very similar.

The TV upfronts are here, and for many, this year’s go-around is a bit nerve-wracking.

The TV upfronts are here, and for many, this year’s go-around is a bit nerve-wracking.

​

When you think Spider-Man, do you think marketing?

“Truth,” said Mark Twain, “is stranger than fiction, but it is because fiction is obliged to stick to possibilities; truth isn’t.”

Retail media networks are on the rise.   

Retail media networks are on the rise.   

There has been an explosion in retail media networks over the past couple of years, with brands like Walgreens, Ulta, Tesco, CVS, Walmart, Kroger and Best Buy entering the space. What’s driving the rise in popularity?

Retail media networks are on the rise—and they aren’t just for the giants like Amazon anymore. Retailers of all sizes can use their first-party data to drive sales and bring in ad spend from their brand partners. But where do you start??