Tag Archives: Topic Identity

6 ingredients to create a fully baked identity strategy

6-ingredients-to-create-a-fully-baked-identity-strategy

Identity. It’s the holy grail sitting at the core of digital advertising and powering personalization, measurement and efficiency. With third-party cookie deprecation looming and Apple’s pending IDFA changes this spring, marketers are preparing for a future where identity resolution can be achieved without heavily relying on such ingredients. While some brands have been preparing for years, others are still collecting ingredients and figuring out how…

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How identity resolution can help solve healthcare’s biggest marketing challenge

how-identity-resolution-can-help-solve-healthcare’s-biggest-marketing-challenge

In marketing circles, it’s long been true that when it comes to customers “the more you know, the more you grow.” Having a thorough understanding of existing customers not only ensures that marketers can best communicate in ways that resonate and compel customers to action, but can also help them find new ones. How? By drilling down into their characteristics and then looking for other…

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Identity 101: Respecting consumer privacy while maintaining optimal CX

identity-101:-respecting-consumer-privacy-while-maintaining-optimal-cx

Consumer privacy in digital advertising remains a hot topic that seems to evolve every day. Consumers increasingly care more and more about how their data is collected by brands, publishers, and social media sites to create personalized ad experiences. They want to be sure they have full transparency into how it’s used. What’s changing, a new group of consumers is emerging: one willing to act…

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Identity 101: Respecting consumer privacy while maintaining optimal CX

identity-101:-respecting-consumer-privacy-while-maintaining-optimal-cx

Consumer privacy in digital advertising remains a hot topic that seems to evolve every day. Consumers increasingly care more and more about how their data is collected by brands, publishers, and social media sites to create personalized ad experiences. They want to be sure they have full transparency into how it’s used. What’s changing, a new group of consumers is emerging: one willing to act…

Read More »

Without 3rd-party cookies and IDFA, are consumers really better off?

without-3rd-party-cookies-and-idfa,-are-consumers-really-better-off?

Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in 2017, and will likely accelerate in the coming months and 2021. As a refresher, let’s review the differences between the two announcements:

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Without 3rd-party cookies and IDFA, are consumers really better off?

without-3rd-party-cookies-and-idfa,-are-consumers-really-better-off?

Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in 2017, and will likely accelerate in the coming months and 2021. As a refresher, let’s review the differences between the two announcements:

Read More »

What marketers can learn from direct-to-consumer brands during COVID

what-marketers-can-learn-from-direct-to-consumer-brands-during-covid

The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…

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What marketers can learn from direct-to-consumer brands during COVID

what-marketers-can-learn-from-direct-to-consumer-brands-during-covid

The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…

Read More »
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