Tag Archives: Topic Identity

With credit cards on a rebound, financial services brands want their share of card transactions

with-credit-cards-on-a-rebound,-financial-services-brands-want-their-share-of-card-transactions

For the past several years, consumers have felt the impact of economic peaks and valleys. From record-low prices and stimulus money to rapidly increasing inflation, it's been hard for consumers to keep up.

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Hurry up and wait: Google pushes back third-party cookie deprecation to 2024

hurry-up-and-wait:-google-pushes-back-third-party-cookie-deprecation-to-2024

On Wednesday, Google announced it will further delay getting rid of third-party cookies from Chrome to 2024. Originally slated to take effect in 2022, Google first delayed third-party cookie deprecation to 2023 after failing to deliver on its promise to provide an alternative solution for marketers seeking to deliver and measure effective digital campaigns without using third-party cookies. Now it’s happening again.

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There’s nothing strange about the data-powered success of Netflix’s ‘Stranger Things’

there’s-nothing-strange-about-the-data-powered-success-of-netflix’s-‘stranger-things’

The second volume of the fourth season of Netflix’s hit series “Stranger Things” touched down on July 1, and it was a smash hit. According to Netflix's internal metrics, the show just became only the second Netflix series ever to cross 1 billion hours viewed within its first 28 days of availability, and the premiere of Season 4 (Volume One) set the record for Netflix’s

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Whose ID reigns supreme? Digiday assesses the top 10 ID alternatives

whose-id-reigns-supreme?-digiday-assesses-the-top-10-id-alternatives

Without third-party identifiers (like cookies), we've all come to recognize that connected identity is the current and future backbone of digital marketing. But in a landscape with many players (some old, some new) and technology (also some old, some new), how do you know who has the best identity solution?   Digiday stepped in to help. In a new Digiday+ research piece, “A guide to the

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For financial marketers, rising inflation signals doubling down on digital strategies

for-financial-marketers,-rising-inflation-signals-doubling-down-on-digital-strategies

Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.

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Omnichannel marketing guide: How to boost your brand experience

omnichannel-marketing-guide:-how-to-boost-your-brand-experience

If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing.  Because today’s

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Love is blind—but your marketing doesn’t have to be

love-is-blind—but-your-marketing-doesn’t-have-to-be

Do you know how to make your customers fall in love?  Well, maybe not love. Marketers are constantly figuring out the best way to get their products in the hands of consumers, whether they're new or regular customers. And while falling in love can be a lot more complicated than driving the right engagement for conversion, the principle is very similar.

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