Cause marketing: Insights on green buyers and how to connect with them
Earth Day is coming up, and with it a slew of brands coming through with cause-based marketing, hoping to appeal to green product buyers. And cause marketing has a real impact on a brand’s bottom line: 64% of consumers say they’ll buy or boycott a brand depending on its stance on a social or political issue. Consumers are four times more likely to purchase from…
Read More »Loyalty program gamification: What marketers can learn from the Wordle craze
Wordle is the rare viral game that doesn't encourage bingeing. Its millions of players worldwide are limited to a once-a-day shot at victory, and the whole process—six attempts to guess a mysterious five-letter word—requires only a few minutes. There are no prizes except for pride and bragging rights.
Read More »5 ways AI enhances the customer journey from conversation to conversion
Artificial Intelligence is no longer science fiction. What was once confined to the silver screen à la 2001: A Space Odyssey or Star Wars is now fueling business decisions around the globe. Gartner reports that 59% of organizations worldwide have already deployed AI, and they expect to double the number of projects in place within the next year.
Read More »Three customer retention strategies that build long-term loyalty
It’s easy to get bogged down with all the changes happening in the marketing world (think: deprecation of third-party identifiers, changing consumer behavior, a pandemic...you get the picture) and forget priority number one, which is keeping our customers happy and coming back to our brand. So, let’s get back to basics and talk about a topic that can save marketers a lot of time and…
Read More »GM Financial, Inspire Brands and Marriott share their current obsession—the customer
You’ve heard it a million times—"the modern marketing landscape is in the middle of a major change"—which is inherently true. The Covid-19 pandemic pushed marketers to completely rethink the way they communicate with customers, and the deprecation of third-party cookies coupled with increasing privacy restrictions by the likes of Apple and Google have made it even more difficult to have that dialogue with customers digitally.
Read More »Creating A Relationship Banking Customer Experience | Epsilon
As consumers, we’ve defined the financial services industry by the different products offered to us. For example, we may work with one bank for our mortgage needs and another for our checking and a third for our savings and financial planning.
Read More »From the experts: What criteria matters when choosing the right loyalty partner
Hear from our experts on the specific criteria and Epsilon's ratings in the 2021 Forrester Wave™ on Loyalty Solutions—and why they matter to your loyalty marketing outcomes.
Read More »As demographics become key, AB InBev looks to Epsilon as a partner
For Anheuser-Busch InBev, the role of the consumer has never been more important.
Read More »What big brands can learn from DTCs: How Blondery perfected the recipe for a personalized customer experience
Refining and perfecting a recipe is a baker’s Everest. Working through two, three, four iterations of a recipe take time and dedication—a passion (and ability) shared by few. Auzerais Bellamy, owner of Blondery, is one of the few.
Read More »Your new favorite recipe—4 steps to real-time personalization
Have you ever baked something by following a recipe—maybe a layered blondie cheesecake jar from renowned DTC bakery, Blondery, or even Grandma’s chocolate chip cookies? What happens when you don’t have all of the ingredients and their measurements? Or a bowl and mixer to transform those ingredients into the finished goodies?
Read More »What is customer value? Turning customer value into long-term loyalty no matter your budget
Creating customer value and cultivating customer relationships has never been more important—or complicated. Consumer expectations are high, business models have changed, and it’s essential for brands to communicate value in everything they do.
Read More »New year, new approach to loyalty: What consumers want and how marketers can deliver
Even in the best of times, customers are capricious. Then throw in a pandemic to the mix…
Read More »Tips for restaurant marketers to deliver engaging contactless experiences and gain guest affinity
Curbside pickup and contactless delivery have surged around the world. Find out how restaurants can evolve from contactless experiences to increased loyalty.
Read More »Tips for restaurant marketers to deliver engaging contactless experiences and gain guest affinity
Curbside pickup and contactless delivery have surged around the world. Find out how restaurants can evolve from contactless experiences to increased loyalty.
Read More »For the travel industry, the new destination is contactless loyalty
As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel landscape.
Read More »For the travel industry, the new destination is contactless loyalty
As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel landscape.
Read More »How to build loyalty in a contactless world
Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.
Read More »How to build loyalty in a contactless world
Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.
Read More »How financial service brands can go contactless to build loyalty & trust
With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty.
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