Studying the competition: Learning from the success of DTC brands

EMJ December 19, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Identity, Topic Loyalty, Topic Personalization, Vertical CPG, Vertical Retail 0

Remember when a direct-to-consumer (DTC) brand could launch a Shopify store and build a million-dollar business via social media overnight?

Four loyalty trends for the decade to come

EMJ December 11, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Topic Personalization 0

As another year is coming to an end and we’re closing out a decade, we’re reflecting on the big loyalty accomplishment we achieved throughout the past ten years in addition to the marketing advancements coming in the future.

How to create a loyal, total relationship banking experience for your customers

EMJ November 26, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Vertical Financial Services 0

As consumers, we’ve defined the financial services industry by the different product offerings. For example, we might work with one bank for our mortgage needs and another for our checking and a third for our savings and financial planning.

Loyalty’s secret ingredient: Email

EMJ November 21, 2019 Content Type Blog Post, Epsilon, Featured Content Blog Home, Topic Customer Experience, Topic Email, Topic Loyalty, Topic Personalization 0

The best loyalty programs create 1:You experiences for their very best customers. From earning to redeeming and everything in between, a good loyalty program listens to its customers. It creates the connections that deliver lifetime value to both the customer and the brand they love.

Frankentech is here to stay: How brands are getting the most out of martech investments

EMJ November 12, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Topic Marketing Technology, Topic Personalization 0

In today’s marketing landscape, we as consumers expect a seamless customer experience.

Key action items for your loyalty program relaunch/refresh

EMJ November 7, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Vertical Retail 0

The time for change is now. Consumer expectations are constantly evolving and the digital, hyper-personalized world we live in is complex. The true meaning of customer loyalty has shifted from a transactional brand relationship to one that now communicates on a 1:You level. And, the opportunity for program expansion has become a reality.

Preparing your loyalty marketing program for 2020

EMJ October 24, 2019 Content Type Blog Post, Epsilon, Topic Loyalty 0

A universal challenge loyalty marketers have is obtaining a 360-degree view of their customers. There’s lots of discussions around budget, specifically as it relates to technology, along with the complexities of integrating customer databases to achieve a 360-degree customer view.As we’re preparing our loyalty program initiatives for the new year ahead, it’s important to take time and evaluate the state of your existing program.