Home / Tag Archives: Topic Loyalty

Tag Archives: Topic Loyalty

Key action items for your loyalty program relaunch/refresh

key-action-items-for-your-loyalty-program-relaunch/refresh

The time for change is now. Consumer expectations are constantly evolving and the digital, hyper-personalized world we live in is complex. The true meaning of customer loyalty has shifted from a transactional brand relationship to one that now communicates on a 1:You level. And, the opportunity for program expansion has become a reality.

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Preparing your loyalty marketing program for 2020

preparing-your-loyalty-marketing-program-for-2020

A universal challenge loyalty marketers have is obtaining a 360-degree view of their customers. There’s lots of discussions around budget, specifically as it relates to technology, along with the complexities of integrating customer databases to achieve a 360-degree customer view.As we’re preparing our loyalty program initiatives for the new year ahead, it’s important to take time and evaluate the state of your existing program.

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