Tag Archives: Topic Loyalty

Aspire to loyalty as an outcome, not just a program

aspire-to-loyalty-as-an-outcome,-not-just-a-program

Truly progressive brands have evolved to look at ALL of their customers through a loyalty lens; not only those who are enrolled in their loyalty program. These innovators practice Big "L” loyalty, using their loyalty strategies and tactics to create exceptional customer experiences, inspire passion and trust and engender long-term relationships. These emotional connections then serve as the steppingstone to matriculate customers into a permission-based…

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Key action items for your loyalty program relaunch/refresh

key-action-items-for-your-loyalty-program-relaunch/refresh

The time for change is now. Consumer expectations are constantly evolving and the digital, hyper-personalized world we live in is complex. The true meaning of customer loyalty has shifted from a transactional brand relationship to one that now communicates on a 1:You level. And, the opportunity for program expansion has become a reality.

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Preparing your loyalty marketing program for 2020

preparing-your-loyalty-marketing-program-for-2020

A universal challenge loyalty marketers have is obtaining a 360-degree view of their customers. There’s lots of discussions around budget, specifically as it relates to technology, along with the complexities of integrating customer databases to achieve a 360-degree customer view.As we’re preparing our loyalty program initiatives for the new year ahead, it’s important to take time and evaluate the state of your existing program.

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