Tag Archives: Topic Loyalty

Q&A with Forrester’s Mary Pilecki: How loyalty marketers can unlock their zero- and first-party data

EMJ May 17, 2022 Content Type Blog Post, Epsilon, Topic Data, Topic Loyalty 0

Cause marketing: Insights on green buyers and how to connect with them

EMJ April 19, 2022 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Data, Topic Loyalty 0

Earth Day is coming up, and with it a slew of brands coming through with cause-based marketing, hoping to appeal to green product buyers. And cause marketing has a real impact on a brand’s bottom line: 64% of consumers say they’ll buy or boycott a brand depending on its stance on a social or political issue. Consumers are four times more likely to purchase from…

Loyalty program gamification: What marketers can learn from the Wordle craze

EMJ March 2, 2022 Topic Personalization 0

Wordle is the rare viral game that doesn't encourage bingeing. Its millions of players worldwide are limited to a once-a-day shot at victory, and the whole process—six attempts to guess a mysterious five-letter word—requires only a few minutes. There are no prizes except for pride and bragging rights. 

5 ways AI enhances the customer journey from conversation to conversion

EMJ November 15, 2021 Epsilon, Topic Email, Topic Loyalty, Topic Machine Learning, Topic Marketing Technology 0

Artificial Intelligence is no longer science fiction. What was once confined to the silver screen à la 2001: A Space Odyssey or Star Wars is now fueling business decisions around the globe. Gartner reports that 59% of organizations worldwide have already deployed AI, and they expect to double the number of projects in place within the next year.

Three customer retention strategies that build long-term loyalty

EMJ October 27, 2021 Epsilon, Topic Customer Insights, Topic Data, Topic Loyalty, Topic Machine Learning, Topic Marketing Technology 0

It’s easy to get bogged down with all the changes happening in the marketing world (think: deprecation of third-party identifiers, changing consumer behavior, a pandemic...you get the picture) and forget priority number one, which is keeping our customers happy and coming back to our brand. So, let’s get back to basics and talk about a topic that can save marketers a lot of time and…

GM Financial, Inspire Brands and Marriott share their current obsession—the customer

EMJ August 17, 2021 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Customer Insights, Topic Identity, Topic Loyalty, Vertical Financial Services, Vertical Restaurants, Vertical Travel 0

You’ve heard it a million times—"the modern marketing landscape is in the middle of a major change"—which is inherently true. The Covid-19 pandemic pushed marketers to completely rethink the way they communicate with customers, and the deprecation of third-party cookies coupled with increasing privacy restrictions by the likes of Apple and Google have made it even more difficult to have that dialogue with customers digitally.

Creating A Relationship Banking Customer Experience | Epsilon

EMJ August 17, 2021 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Vertical Financial Services 0

As consumers, we’ve defined the financial services industry by the different products offered to us. For example, we may work with one bank for our mortgage needs and another for our checking and a third for our savings and financial planning.

From the experts: What criteria matters when choosing the right loyalty partner

EMJ August 16, 2021 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Customer Insights, Topic Loyalty, Topic Machine Learning, Topic Marketing Technology, Topic Personalization 0

Hear from our experts on the specific criteria and Epsilon's ratings in the 2021 Forrester Wave™ on Loyalty Solutions—and why they matter to your loyalty marketing outcomes.

As demographics become key, AB InBev looks to Epsilon as a partner

EMJ August 5, 2021 Vertical CPG 0

For Anheuser-Busch InBev, the role of the consumer has never been more important.

What big brands can learn from DTCs: How Blondery perfected the recipe for a personalized customer experience

EMJ June 17, 2021 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Customer Insights, Topic Digital Media, Topic Loyalty, Vertical Restaurants, Vertical Retail 0

Refining and perfecting a recipe is a baker’s Everest. Working through two, three, four iterations of a recipe take time and dedication—a passion (and ability) shared by few. Auzerais Bellamy, owner of Blondery, is one of the few.

Your new favorite recipe—4 steps to real-time personalization

EMJ June 7, 2021 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Loyalty, Topic Personalization 0

Have you ever baked something by following a recipe—maybe a layered blondie cheesecake jar from renowned DTC bakery, Blondery, or even Grandma’s chocolate chip cookies? What happens when you don’t have all of the ingredients and their measurements? Or a bowl and mixer to transform those ingredients into the finished goodies?

What is customer value? Turning customer value into long-term loyalty no matter your budget

EMJ April 21, 2021 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty 0

Creating customer value and cultivating customer relationships has never been more important—or complicated. Consumer expectations are high, business models have changed, and it’s essential for brands to communicate value in everything they do.

New year, new approach to loyalty: What consumers want and how marketers can deliver

EMJ December 14, 2020 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Loyalty 0

Even in the best of times, customers are capricious. Then throw in a pandemic to the mix…

Tips for restaurant marketers to deliver engaging contactless experiences and gain guest affinity

EMJ November 13, 2020 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Vertical Restaurants 0

Curbside pickup and contactless delivery have surged around the world.  Find out how restaurants can evolve from contactless experiences to increased loyalty.

Tips for restaurant marketers to deliver engaging contactless experiences and gain guest affinity

EMJ November 13, 2020 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Vertical Restaurants 0

Curbside pickup and contactless delivery have surged around the world.  Find out how restaurants can evolve from contactless experiences to increased loyalty.

For the travel industry, the new destination is contactless loyalty

EMJ November 4, 2020 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Loyalty, Topic Marketing Technology, Vertical Travel 0

As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel landscape.