Artificial Intelligence is no longer science fiction. What was once confined to the silver screen à la 2001: A Space Odyssey or Star Wars is now fueling business decisions around the globe. Gartner reports that 59% of organizations worldwide have already deployed AI, and they expect to double the number of projects in place within the next year.
Read More »Three customer retention strategies that build long-term loyalty
It’s easy to get bogged down with all the changes happening in the marketing world (think: deprecation of third-party identifiers, changing consumer behavior, a pandemic...you get the picture) and forget priority number one, which is keeping our customers happy and coming back to our brand. So, let’s get back to basics and talk about a topic that can save marketers a lot of time and…
Read More »From the experts: What criteria matters when choosing the right loyalty partner
Hear from our experts on the specific criteria and Epsilon's ratings in the 2021 Forrester Wave™ on Loyalty Solutions—and why they matter to your loyalty marketing outcomes.
Read More »3 insurance marketing strategies to boost policy acquisition
The pandemic has caused significant P&C losses estimated at $100 billion, so for insurance marketing, the need to acquire new policy holders is a top priority.
Read More »3 insurance marketing strategies to boost policy acquisition
The pandemic has caused significant P&C losses estimated at $100 billion, so for insurance marketing, the need to acquire new policy holders is a top priority.
Read More »The value of machine learning for non-profits
For years ‘big data’ has been talked about and utilized in a variety of ways. The most common methods in which non-profits leverage big data is to identify prospects for new donor acquisition and to model housefile donors to determine seasonality, ask and offer. It’s important to note that all these predictions are made possible through the power of machine learning algorithms.
Read More »The value of machine learning for non-profits
For years ‘big data’ has been talked about and utilized in a variety of ways. The most common methods in which non-profits leverage big data is to identify prospects for new donor acquisition and to model housefile donors to determine seasonality, ask and offer. It’s important to note that all these predictions are made possible through the power of machine learning algorithms.
Read More »What marketers can learn from direct-to-consumer brands during COVID
The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…
Read More »What marketers can learn from direct-to-consumer brands during COVID
The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…
Read More »The 4 ingredients you need to move from mass communication to mass personalization
Brands want customer relationships that drive performance. It’s a simple statement, yet the pressure on the C-suite to drive growth is palpable, especially in times of disruption and uncertainty.
Read More »The 4 ingredients you need to move from mass communication to mass personalization
Brands want customer relationships that drive performance. It’s a simple statement, yet the pressure on the C-suite to drive growth is palpable, especially in times of disruption and uncertainty.
Read More »Conversational AI and the customer journey
When introducing the concept of artificial intelligence (AI) to clients, I often start with a few basic questions:
Read More »Understanding consumer behavior in COVID-19: How AI can put your brand on the right path
Artificial intelligence (AI) is growing in importance in the digital advertising world. According to Forbes, in 2019, the majority of marketers either planned to or used AI in their audience targeting (81%) and in their audience segmentation (80%). And for good reason: AI-supported media allows advertisers to more easily determine whom to talk to, when to talk to them and what to say. Not to…
Read More »Four elements that drive digital transformation in marketing
All too often, companies rush to implement the latest solution in the name of digital transformation only to end up with technical debt. The consequences of implementing the wrong technologies become painfully evident in a disrupted marketplace like the one we’re facing today.
Read More »Co-Op Advertising Opportunity & Importance | Epsilon
Now, more than ever, it’s important to connect with your customers with timely, personalized content. And to think about how your marketing strategy will support the objectives of your company in the months ahead. So if someone told you that you were ignoring a $42 billion opportunity wouldn’t you want to make a change? Of course you would.
Read More »The role of data within machine learning and the benefits to retailers
Machine learning has certainly been a “buzz word” within the marketing landscape over the past three-plus years. The difference today is that several brands are implementing machine learning strategies and are seeing positive results. In fact, the overall global artificial intelligence revenues will see a massive growth from just 643.7 million in 2016 to an excess of 36.8 billion in 2025.
Read More »How marketers are achieving personalization with machine learning
Machine learning.
Read More »