Tag Archives: Topic Marketing Technology

Marketing leaders weigh in on email during COVID-19

marketing-leaders-weigh-in-on-email-during-covid-19

In response to the COVID-19 crisis, brands and consumers both felt a lot of uncertainty, panic and anxiety. Marketers had to swiftly provide facts, comfort, support and reassurance—all while working to evolve their businesses. Epsilon PeopleCloud Messaging statistics found that email proved to be the most critical communication channel between brands and customers because it’s personal, reliable, relevant and targeted.

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How retailers are adapting their back-to-school planning

how-retailers-are-adapting-their-back-to-school-planning

The back-to-school shopping season is going to be different for all this year – brands, students, teachers, parents and so on. Everything seems different as we continue to adapt to this ‘new norm’. In fact, from our recent research, we learned that over 67% of consumers across generations feel that things are never going to be the same again. With so many ‘unknowns’ and speculation…

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Engage customers during COVID-19 and beyond with interactive email

engage-customers-during-covid-19-and-beyond-with-interactive-email

According to Epsilon’s PeopleCloud Messaging statistics, during the COVID-19 crisis, more emails have been delivered and customer engagement has been up. For March and April, we saw 5% growth in send volume YoY. And the volume send-to-open ratio increased 22% from February to March and April (23% to 28%). While reaching out to customers during this time of crisis is important, it’s also key to…

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Engage customers during COVID-19 and beyond with interactive email

engage-customers-during-covid-19-and-beyond-with-interactive-email

According to Epsilon’s PeopleCloud Messaging statistics, during the COVID-19 crisis, more emails have been delivered and customer engagement has been up. For March and April, we saw 5% growth in send volume YoY. And the volume send-to-open ratio increased 22% from February to March and April (23% to 28%). While reaching out to customers during this time of crisis is important, it’s also key to…

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Tushy, Blue Apron, Peloton: How DTC brands adapt as people shop from home

tushy,-blue-apron,-peloton:-how-dtc-brands-adapt-as-people-shop-from-home

At the same time that many retail stores have closed their brick-and-mortar locations, many people are spending more time at home and online. The result is a deluge in online shopping and digital consumption. Retail Dive reports that from March 23 to March 30, e-commerce marketplaces saw a 14% increase in volume, and we saw a 350% increase in click-throughs from February to March with…

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In times of uncertainty, data helps us stay connected

in-times-of-uncertainty,-data-helps-us-stay-connected

Marketing to your customers during this time has changed. Being transparent and authentic in each and every communication is more important than ever. Data is the fuel that drives these communications and marketing campaigns. It connects consumers to brands and helps create an emotional relationship while establishing trust in their products and services. But when uncertainty continues, it’s easy to become distracted. Marketers need to…

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The $42 billion co-op advertising opportunity: a win-win for retailers and brands

the-$42-billion-co-op-advertising-opportunity:-a-win-win-for-retailers-and-brands

Now, more than ever, it’s important to connect with your customers with timely, personalized content. And to think about how your marketing strategy will support your business objectives in the months ahead. So if someone told you that you were ignoring a $42 billion opportunity wouldn’t you want to make a change? Of course you would.

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Aspire to loyalty as an outcome, not just a program

aspire-to-loyalty-as-an-outcome,-not-just-a-program

Truly progressive brands have evolved to look at ALL of their customers through a loyalty lens; not only those who are enrolled in their loyalty program. These innovators practice Big "L” loyalty, using their loyalty strategies and tactics to create exceptional customer experiences, inspire passion and trust and engender long-term relationships. These emotional connections then serve as the steppingstone to matriculate customers into a permission-based…

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The role of data within machine learning and the benefits to retailers

the-role-of-data-within-machine-learning-and-the-benefits-to-retailers

Machine learning has certainly been a “buzz word” within the marketing landscape over the past three-plus years. The difference today is that several brands are implementing machine learning strategies and are seeing positive results. In fact, the overall global artificial intelligence revenues will see a massive growth from just 643.7 million in 2016 to an excess of 36.8 billion in 2025.

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After Google’s news, Epsilon-Conversant is positioned to thrive in the new advertising ecosystem

after-google’s-news,-epsilon-conversant-is-positioned-to-thrive-in-the-new-advertising-ecosystem

The need to know: Google announced they will deprecate third-party cookies over the next two years. As much of the adtech industry’s solutions are built on third-party cookies, many are uncertain about the implications for their digital media campaigns and partners. Anticipating a world without third-party cookies years ago, Epsilon-Conversant’s solutions are well-positioned to thrive in the new advertising ecosystem. What’s happening? On January 14,…

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