Tag Archives: Topic Media Delivery

What are spam traps and how do you avoid hitting them?

what-are-spam-traps-and-how-do-you-avoid-hitting-them?

Spam traps remain a top concern of senders fielded by our team. Yet while there is general agreement that spam traps should be avoided, there is not necessarily universal understanding as to what spam traps are or how they function for receiving networks and block list moderators. What are spam traps? How do spam traps work?  In short, a spam trap is a record designed…

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Retail messaging during COVID-19: What to embrace right now

retail-messaging-during-covid-19:-what-to-embrace-right-now

My colleague and partner from our Digital CX group, Jill Redo, and I have been scanning the retail communications landscape the last few weeks. Our teams identify new weekly UpTrends, which we’ve been publishing in a newsletter to sales, client partners and account executives for client distribution. Her observations below, along with mine, hit on some of the challenges and opportunities facing retailers today.

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