Topic Personalisation - Email Marketing Journal

What an actual zombie has to say about better digital marketing

EMJ October 25, 2021 Epsilon, Topic Customer Experience, Topic Identity, Topic Personalisation, Topic Privacy 0

I recently had a pretty big life change. I was turned into a zombie.

When it comes to inclusive marketing, great data requires great responsibility

EMJ October 18, 2021 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Data, Topic Identity, Topic Personalisation, Topic Privacy 0

Here’s a question: If your company was a person, would you be friends with them?

Five 2021 trends that will affect email marketers: Global experts weigh in

EMJ December 2, 2020 Content Type Blog Post, Epsilon, Topic Email, Topic Personalisation, Vertical Retail 0

We’ve nearly made it to the end of 2020 (exhales). It’s been a long year; the endless hurdles have us crawling past the finish line. We’ve all had to adapt to a strange reality—whether it be personal or professional.

Five 2021 trends that will affect email marketers: Global experts weigh in

EMJ December 2, 2020 Content Type Blog Post, Epsilon, Topic Email, Topic Personalisation, Vertical Retail 0

We’ve nearly made it to the end of 2020 (exhales). It’s been a long year; the endless hurdles have us crawling past the finish line. We’ve all had to adapt to a strange reality—whether it be personal or professional.

How to use email creative to cut through holiday clutter and stand out in the inbox

EMJ November 2, 2020 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Email, Topic Personalisation 0

With Epsilon client YTD email volume up 9% over 2019 and Forrester predicting a 40% lift in digital marketing messages in 2021, you may ask yourself: “How can I increase sales and grab more revenue share from my competitors this holiday season when inboxes are already flooding with messages?” It’s more critical than ever that you cut through the clutter this shopping season, using email…